search marketing - Google News

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04/18/2013 01:24 AM

The Critically Important Role of Bing Ads in Search Marketing - Search Engine Watch

Search Engine Land The Critically Important Role of Bing Ads in Search Marketing Search Engine Watch bing-ads-logo It was one of those moments in time I bet many Microsoft executives would like to revisit. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. We all know the outcome, using a ... Mobile and Tablets Driving US Paid Search SpendWall Street Journal It's not quite a game yet, but Bing and Yahoo gain on GoogleInternetRetailer.com Report: Bing Ads Gains Market Share In Q1 - Search Engine LandSearch Engine Land all 18 news articles »

04/19/2013 02:09 PM

5 Must-Have Mobile Marketing Tools for Businesses - Search Engine Journal

Search Engine Journal 5 Must-Have Mobile Marketing Tools for Businesses Search Engine Journal It seems like every week I read a new set of statistics about the importance of mobile in a company's marketing strategy. Two of the most recent stand out. The first, from SteamFeed, included the fact that in the United States, 37 percent of internet ... Is Facebook Local Search's Sleeping Giant, or Just Sleeping?Search Engine Watch Mobile Web Browsing and the Rise of Local SearchBusiness 2 Community all 4 news articles »

04/18/2013 08:40 AM

The search engine marketer â€Â" a new challenger for display? - The Guardian (blog)

The Guardian (blog) The search engine marketer â€Â" a new challenger for display? The Guardian (blog) This won't be the first time that search engine marketing (SEM) agencies have dipped their toe into the display advertising water. Many adopted this business model years ago, when the ad buying market was less mature and the results were therefore less ...

04/17/2013 06:05 PM

International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich - Search Engine Land

International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich Search Engine Land We also plan to ask Ilya a lot of questions about the opportunities for search marketers around the globe. Questions like how Yandex is unique, how it differs from Google, and importantly, how it supports webmasters and advertisers to help them succeed ...

04/19/2013 09:40 AM

'Integrated Marketing' Latest Buzzword, Critical Ecommerce Activity - Practical Ecommerce

'Integrated Marketing' Latest Buzzword, Critical Ecommerce Activity Practical Ecommerce Internet marketing. This may have been the original terminology â€Â" hence it is still the most widely used. It includes any type of marketing that was done online â€Â" banners, pay-per-click advertising, affiliate marketing, search. Search marketing. This ...

04/16/2013 01:10 PM

3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy - Search Engine Journal

3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy Search Engine Journal Social media has become the go-to marketing vehicle for companies looking to generate interest, conversation and increase consumer engagement with their brand. Likewise, at Steel City Marketing, we have invested both time and money into making this ...

04/15/2013 01:19 AM

How Will Google Glass Change Internet Marketing? - Search Engine Watch

Livemint How Will Google Glass Change Internet Marketing? Search Engine Watch For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing. Could it be that for all our gadget drool, we're overlooking what could be the biggest Internet marketing explosion of the decade? Or will ... No adverts on Google GlassVertical Leap News (press release) all 299 news articles »

04/16/2013 02:28 PM

Live Blogging at Affiliate Management Days: Affiliate Marketing - Search Engine Journal (blog)

Live Blogging at Affiliate Management Days: Affiliate Marketing Search Engine Journal (blog) Biggest thing about affiliate marketing is to help make everything easy. Make everything easy. Many people go into a store and follow signs to get where they want. Others ask people for directions to where they need to go. Everyone is different, you ... and more »

04/18/2013 06:10 PM

Manage by Exception: Why Search Marketers Need Automated Alerts - Business 2 Community

Manage by Exception: Why Search Marketers Need Automated Alerts Business 2 Community Manage by Exception: Why Search Marketers Need Automated Alerts image Red Alarm Imagine a world where firefighters wander the streets, putting out 2-alarm blazes as they happen to come across them. Thankfully, Francis Upton introduced the world to ...

04/18/2013 04:01 PM

Google's paid clicks rise 20% in the first quarter - InternetRetailer.com

Google's paid clicks rise 20% in the first quarter InternetRetailer.com The search engine's consolidated revenue in the first quarter was $13.97 billion, an increase of 31.1% from $10.65 billion in the first quarter of 2012. Of that, its ... “Enhanced Campaigns is a big long-term bet that will help marketers,” he said. By ... and more »