digital marketing - Google News

Google News

09/05/2012 11:56 AM

IBM Marketing Center: Swiss Army Knife For E-Commerce - InformationWeek

IBM Marketing Center: Swiss Army Knife For E-Commerce InformationWeek IBM's marketing offerings are just one aspect of its fast-growing Smarter Commerce business, but digital marketing is getting a lot of attention these days from high-profile IBM competitors including Oracle and Salesforce.com. The attention was spurred ...

09/05/2012 10:59 AM

Facebook Holds Potential To Dwarf Competitors In Digital Marketing - ValueWalk

ValueWalk Facebook Holds Potential To Dwarf Competitors In Digital Marketing ValueWalk Facebook's platform, and technology is also well designed to support the type of digital marketing that will form the next paradigm of internet marketing. Additionally, Facebook Inc (NASDAQ:FB) knows almost all of our characters, as we bluntly keep on ...

09/05/2012 12:34 AM

Tourism taking the lead in digital marketing - Travel Daily News International

Travel Daily News International Tourism taking the lead in digital marketing Travel Daily News International CAPE TOWN - The E Tourism Africa Summit is a two-day tourism conference on global online trends and developments in digital marketing relevant to tourism. This year the event will focus specifically on social media platforms like Facebook and YouTube ... and more »

09/05/2012 06:18 AM

Residential Finance Corp. Expands Marketing Department - PYMNTS.com

Residential Finance Corp. Expands Marketing Department PYMNTS.com (RFC), a nationwide mortgage lender, expanded its marketing department by hiring Tim Ferrell as director of digital strategy and Troy West as senior marketing analyst. These new positions support the continued expansion of RFC's marketing department ... and more »

09/05/2012 09:25 AM

Growth hacker: new marketing role, or new title? - Econsultancy (blog)

Growth hacker: new marketing role, or new title? Econsultancy (blog) Marketing, by any reasonable measurement, is a fast-evolving industry. Many of the most sought-after roles today, such as social media marketer, didn't even exist a decade ago. What does the future hold for digital marketing? One thing is for sure ...

09/04/2012 02:58 AM

Digital marketing: Why email marketing beats display, SEO and social media in ... - Bizcommunity.com

Digital marketing: Why email marketing beats display, SEO and social media in ... Bizcommunity.com The digital age has seen the rise of various platforms that have taken traditional marketing to the world of online. In the last few years search engine optimization (SEO), display advertising, and social media have become important ingredients in most ... Emory Digital Announces New SEO Add-Ons for Offsite Content CampaignsTechnology Digital (press release) all 5 news articles »

09/04/2012 02:55 PM

In a Digital World, Centralize Data, Scale and Adapt - Chief Marketer

Marketing Week In a Digital World, Centralize Data, Scale and Adapt Chief Marketer Investment in digital continues to break records. According to the IAB Internet Advertising Report for the full-year 2011, digital advertising revenues soared to an all-time high of $31 billion in 2011, a 22% increase over 2010's full-year record ... Search Loses Millions In Co-op Advertising OpportunitiesMediaPost Communications Co-Op Advertising Presents Untapped Financial Opportunity for the Interactive ...MarketWatch (press release) IAB bids to boost affiliate marketing's standingMarketing Week all 9 news articles »

09/04/2012 08:00 AM

Want to make money from digital marketing, get WSI-Axon franchise - BusinessDay

Want to make money from digital marketing, get WSI-Axon franchise BusinessDay WSI, with its headquarters in Toronto Canada has been developing profitable digital marketing strategies for businesses since 1990, while the WSI-Axon West Africa representing the global one-stop shop in the sub-continent, came into being in 2011 ...

09/05/2012 09:16 AM

Is Digital Signage Worth the Investment for Small Retailers? - Business 2 Community

Is Digital Signage Worth the Investment for Small Retailers? Business 2 Community Digital signage is an increasingly affordable marketing technology that has become a lot more accessible to small retailers in the past couple of years. Digital signage display screens with HD resolution no longer cost the earth, while professional ...

09/05/2012 05:21 AM

Five questions with: Starz digital media vp David Katz - Digital Media Wire

Digital Media Wire Five questions with: Starz digital media vp David Katz Digital Media Wire Starz' Digital Media vice president David Katz has responsibilities for product development, partner relationships, and global multiplatform marketing, a role that means he's closely involved with the development and implementation of mobile, gaming ...

search marketing - Google News

Google News

09/04/2012 10:19 AM

Search Marketing Insight: How To Expand Into Canada - Search Engine Journal

Search Marketing Insight: How To Expand Into Canada Search Engine Journal If you're looking to expand your search marketing program beyond the United States, put Canada on your map. With a steady rise in online advertising spend, Canada is ripe for advertisers that want to expand their reach, boost awareness, and drive sales. and more »

09/05/2012 09:00 AM

How B2B Marketers Can Develop A Better Social Media Plan This Fall - Search Engine Land

Search Engine Land How B2B Marketers Can Develop A Better Social Media Plan This Fall Search Engine Land For B2B search engine marketers, this represents an opportunity to lead the improvement effort. Here is a rundown of initial considerations B2B marketers should consider when developing a better B2B social media program the second half of this year and ... and more »

09/05/2012 05:12 AM

Sweet Spot Marketing Named to Inc. 500 Fastest Growing Companies - Equities.com

Sweet Spot Marketing Named to Inc. 500 Fastest Growing Companies Equities.com Sweet Spot Marketing (Sweet Spot), a leading internet marketing agency specializing in search engine optimization, paid search advertising and social media engagement, is pleased to announce that the company has been named to Inc. magazine's 500 ... and more »

09/05/2012 11:08 AM

St. Louis Online Marketing Firm Leap Clixx Positioned to Modernize Advertising - STLtoday.com

St. Louis Online Marketing Firm Leap Clixx Positioned to Modernize Advertising STLtoday.com Leap Clixx develops, implements, and tracks online marketing campaigns for businesses in St. Louis with a focus on local search engine optimization (SEO), Google Adwords management, and social media marketing. They have also created custom ... and more »

09/05/2012 06:54 AM

PR Newswire to Discuss Agile Engagement at Content Marketing World 2012 - Sacramento Bee

PR Newswire to Discuss Agile Engagement at Content Marketing World 2012 Sacramento Bee During his presentation, entitled "The 3 Super S's for Successful Content Marketing: Syndication, Search & Social," Michael will delve into the importance of search engine visibility, social media and the syndication of content and how organizations ... and more »

09/05/2012 11:30 AM

Search Loses Millions In Co-op Advertising Opportunities - MediaPost Communications

MediaPost Communications Search Loses Millions In Co-op Advertising Opportunities MediaPost Communications Merchants and brands could capitalize on co-op digital marketing opportunities, especially when it comes to search engine marketing for local and neighborhood stores and services, but a "very substantial portion" of co-op marketing agreements prohibit ... In a Digital World, Centralize Data, Scale and AdaptChief Marketer IAB bids to boost affiliate marketing's standingMarketing Week Co-Op Advertising Presents Untapped Financial Opportunity for the Interactive ...MarketWatch (press release) all 9 news articles »

09/04/2012 10:42 AM

Content Marketing: What Are The Implications When Working On A Global Scale? - Search Engine Land

Search Engine Land Content Marketing: What Are The Implications When Working On A Global Scale? Search Engine Land Some years ago, I founded a PR business with a partner â€Â" before search engines had been invented (actually, we didn't even have email). In those olden days, when we old timers used to ride to work on horses (kidding), we used to call this “Become an ... What Were the Internet Marketing Trends of 2012? [VIDEO]Business 2 Community Google Penguin Update Will Affect Many SEO Companies, Marketing Expert ...PR Web (press release) Online SEO Course with Free Video Sessions for Small Business Announced by ...Promotion World (press release) Melodika.net (press release) -Bizcommunity.com all 43 news articles »

09/04/2012 03:08 PM

Jewelry Marketing Ideas and Strategy from ByReputation's New Jewelry ... - Equities.com

Jewelry Marketing Ideas and Strategy from ByReputation's New Jewelry ... Equities.com New jewelry customers can now be found with ByReputation's new marking service which promotes the use of organic search engine optimization, local search directories, and content marketing. If you would like to get a free jewelry marketing consult from ... Landscaping Marketing Ideas and Strategy from ByReputation's New ...PR Web (press release) all 7 news articles »

09/04/2012 09:41 AM

Workshops at SMX Social Media Marketing â€Â" Best Rates Available Now - Search Engine Land

PR Web Workshops at SMX Social Media Marketing â€Â" Best Rates Available Now Search Engine Land Attend a comprehensive workshop conducted by leading experts in internet marketing on December 4, immediately preceding SMX Social Media Marketing December 5-6 in Las Vegas. Registration is open and super early bird rates are now available. International Social Media Summit Launched in Las Vegas at SMX Social Media ...Melodika.net (press release) all 6 news articles »

09/04/2012 06:01 AM

Kenshoo Enhances Product Listing Ads Management for Google Shopping - Sacramento Bee

MediaPost Communications Kenshoo Enhances Product Listing Ads Management for Google Shopping Sacramento Bee "Kenshoo is on the cutting edge when it comes to search marketing technology," said Jordan Levy, SEM manager at Gaiam, a leading producer and marketer of lifestyle media and fitness accessories. "Kenshoo keeps us ahead of the curve and its latest PLA ... Google's PLA Web SweeperMediaPost Communications all 27 news articles »

social media - Google News

Google News

09/05/2012 09:48 AM

Twitter Deputizes Masses of Political Pundits at Conventions - Businessweek

CNBC.com Twitter Deputizes Masses of Political Pundits at Conventions Businessweek Social media prowess is on display during the Democratic National Convention in Charlotte, North Carolina, this week and at the Republican gathering last week in Tampa, Florida. The dominant platforms, Twitter Inc. and Facebook Inc., are hosting events ... Sweeney: Are Democrats Losing the Social Media War?CNBC.com Social Media Marketing: What's The Point?Forbes Social media a tool to energise US politicsIndependent Online Huffington Post -AdAge.com all 136 news articles »

09/05/2012 10:47 AM

Log On and Tune In: Social Media Tops for Conventions - Sci-Tech Today

Sci-Tech Today Log On and Tune In: Social Media Tops for Conventions Sci-Tech Today Even as political conventions lose viewers on television, they are thriving online and in social media where many younger voters get their news. There's no question that television remains the dominant force in political communication. But, thanks to ... For conventions, TV viewing down, social media upBoston.com all 251 news articles »

09/05/2012 11:12 AM

New Social Media Campaign Aimed at Four State Marriage Votes - Advocate.com

New Social Media Campaign Aimed at Four State Marriage Votes Advocate.com Leaders in social media and LGBT advocacy announced the launch Wednesday of The Four 2012, a new social media campaign aimed at generating online engagement around the four ballot measures under consideration in Maine, Maryland, Minnesota ... and more »

09/05/2012 09:00 AM

How B2B Marketers Can Develop A Better Social Media Plan This Fall - Search Engine Land

Search Engine Land How B2B Marketers Can Develop A Better Social Media Plan This Fall Search Engine Land As B2B marketers assess the strengths and weaknesses of their SEO programs so far this year, the relationship with social media marketing must come into focus. As I wrote in a column last year, 66% of organizations with a formal SEO process were ... B2B marketers active in social media marketingBrafton all 4 news articles »

09/05/2012 08:00 AM

Zoomph, Official TechCrunch Disrupt Social Media Partner Fueling Conference's ... - Sacramento Bee

Zoomph, Official TechCrunch Disrupt Social Media Partner Fueling Conference's ... Sacramento Bee 4, 2012 -- /PRNewswire/ -- Zoomph, a startup providing social media analytics and visualization tools, is now the Official Social Media Partner for TechCrunch Disrupt San Francisco 2012 and will be managing the conference's social media engagement. and more »

09/05/2012 10:37 AM

Using social media to raise consumer awareness on water scarcity - The Guardian (blog)

The Guardian (blog) Using social media to raise consumer awareness on water scarcity The Guardian (blog) It is the very global reach of the fresh water-food nexus that offers a clear opportunity for sustainability professionals to communicate through social media the worthy yet sometimes abstract lessons of freshwater awareness. And that's where World ... and more »

09/05/2012 12:21 AM

Social media out of bounds - Monroe News Star

Social media out of bounds Monroe News Star And despite the prevalence of texting, email and social networking in our lives these days, the professional separation between teachers and schoolchildren required by local districts is both safe and welcome. Local school districts believe there are ... and more »

09/05/2012 09:57 AM

Using Social Media 'Channels' to Reach a 'Target' Audience - Staugnews

Using Social Media 'Channels' to Reach a 'Target' Audience Staugnews However, when it comes to the channels that the realm of social media offers, there are far more choices for the businessman and woman to utilize, and far more ways of getting the perfect picture, sound, video and parcel of information to your audience. Social channels can help optimise B2B email marketingBusiness Strata - Business News all 2 news articles »

09/05/2012 05:32 AM

Salesforce.com drops under pressure its bid to trademark "social enterprise" - Computerworld

TechWeekEurope UK Salesforce.com drops under pressure its bid to trademark "social enterprise" Computerworld Salesforce.com has been adding to its portfolio of social media technologies for business, including by its August acquisition of social media marketing platform Buddy Media, which is used by nearly 1,000 customers including Ford and L'Oreal. Comments ... Salesforce.com drops under pressure its bid to trademark 'social enterprise'InfoWorld all 42 news articles »

09/05/2012 06:58 AM

Social Media and the Fortune 500 - Marketing Pilgrim

Marketing Pilgrim Social Media and the Fortune 500 Marketing Pilgrim Last week, the University of Massachuestts Dartmouth released a study about the use of social media by the Fortune 500. These research efforts are fun to examine and try to poke holes in as it always looks like the Fortune 500 doesn't 'get it'. That ... Fortune 500 Increased Use of Social Media in 2012 â€Â" Twitter #1Customer Think (blog) The Fortune 500 Finally Get the Benefits of Blogging/Social Media MarketingBusiness 2 Community all 2 news articles »

mobile marketing - Google News

Google News

09/05/2012 12:07 AM

Mobile marketing: Gadget makers jockey for edge during the holidays - Jackson Clarion Ledger

CBC.ca Mobile marketing: Gadget makers jockey for edge during the holidays Jackson Clarion Ledger Apple CEO Tim Cook walks on stage during the Apple Developers Conference in San Francisco. Makers of consumer electronics are refreshing their products for the holiday shopping season. Apple's rivals are hoping that a head start on the buzz will ... BREAKING NEWS: Apple to Unveil iPhone 5 September 12thMobile Marketing Watch Looking To Take The Bite Out Of AppleMediaPost Communications all 1,688 news articles »

09/05/2012 04:41 AM

EU clears Telefonica-Vodafone joint venture in UK - MarketWatch

ZDNet EU clears Telefonica-Vodafone joint venture in UK MarketWatch The new joint venture would provide various mobile commerce services to businesses, including mobile payment transaction services, mobile marketing services, and associated data analytics services. It would also provide various mobile commerce services ... Mobile wallet and marketing JV greenlitMarketing Week European Commission clears Vodafone, Telefonica UK and Everything ...Engadget Vodafone, Everything Everywhere and O2 venture gets green lightMarketing Mobile Today -NFC World -Mobile News all 82 news articles »

09/05/2012 07:38 AM

Study: Mobile Ad Spending Way Too Low - RetailWire

Study: Mobile Ad Spending Way Too Low RetailWire According to a study commissioned by MMA (Mobile Marketing Association), the optimal level of spend on mobile advertising for U.S. marketers should be, on average, seven percent. The findings represented a leap from the less than one percent that is ... and more »

09/04/2012 11:55 PM

Mobile marketing yet to reach its stride in Romania - Balkans.com Business News

Mobile marketing yet to reach its stride in Romania Balkans.com Business News The most widely used phone application in the world, the SMS, is still proving to be the main feature in the mobile marketing campaigns â€Â" but for how long? As the saying goes, there is more than one way to skin a cat, and to reach the proposed goal, a ...

09/04/2012 03:10 PM

Mobile marketing catching on in several industries - AmsterdamPrinting.com

Mobile marketing catching on in several industries AmsterdamPrinting.com Hair salons, sandwich shops and stores around the country have all dived into the industry of mobile marketing, finding it easier to reach potential consumers by using online advertising techniques. Mobile marketing has been proven to be practical for ...

09/04/2012 07:54 AM

Leading Direct Mobile Marketing Solution 'SAMY' To Connect Merchants And ... - Sacramento Bee

Leading Direct Mobile Marketing Solution 'SAMY' To Connect Merchants And ... Sacramento Bee SAMY is an end-to-end direct mobile marketing and loyalty platform that helps engage and connect to new customers across many touch-points for merchants, brands and retailers. The 'Mobile Mall' solution provides business a complete set of tools to ... and more »

09/04/2012 10:22 AM

Facebook's Mobile Marketing Finally Begins To Yield Profit: MS - ValueWalk

ValueWalk Facebook's Mobile Marketing Finally Begins To Yield Profit: MS ValueWalk A report compiled and published by Morgan Stanley (NYSE:MS) reveals that Facebook's shift towards mobile is taking a turn for the better. Mobile monetization has begun materializing, and Facebook Inc (NASDAQ:FB) is heightening the tempo with regard to ... and more »

09/04/2012 07:37 AM

Location-based Mobile Marketing: Engagement, Relevance and Locale - RetailWire

RetailWire Location-based Mobile Marketing: Engagement, Relevance and Locale RetailWire Companies have been experimenting with mobile marketing for years, but spending in this sector really took off in 2011, increasing nearly 45 percent.1 According to a recent AT&T survey of U.S. marketers, the trend will continue in 2012. In fact, 88 ...

09/04/2012 12:49 PM

Future Marketing Trends: Mobile Marketing is in Tiny Hands - Business 2 Community

Business 2 Community Future Marketing Trends: Mobile Marketing is in Tiny Hands Business 2 Community The statistic that gives the biggest pointer for future marketing trends may also be the most surprising stat. According to theses figures, 10% of first time mobile device users are less than a year old. That figure on it's own may not be entirely mind ...

09/04/2012 12:33 PM

Mobile marketing success experienced by Ace Hardware - QR Code Press

QR Code Press Mobile marketing success experienced by Ace Hardware QR Code Press The mobile marketing campaign is geared toward driving users to find their nearest location, and purchase the items that they will need for their home projects throughout the fall season. These advertisements are allowing the company to learn more ... and more »