mobile marketing - Google News

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07/31/2012 09:11 AM

How Mobile Marketing Can Add To Consumer Trust - Marketing Pilgrim

Marketing Pilgrim How Mobile Marketing Can Add To Consumer Trust Marketing Pilgrim Mobile marketing is one of the hottest topics of any marketing conversation at the moment. Oftentimes though the focus is where it is missing the mark. One of the favorite subject matters regarding mobile's 'unrealized potential' is the use of QR codes.

07/31/2012 07:28 AM

Drowsiness: The Mobile Marketing Opportunity - MediaPost Communications

Drowsiness: The Mobile Marketing Opportunity MediaPost Communications The propensity for distraction when using devices may actually be part of the explanation for such high engagement and ad performance rates on devices, Liuzzo tells Mobile Marketing Daily. "When people are distracted, they are more likely to 'play ...

07/30/2012 10:02 AM

AdTruth Presents Webinar on Improving the Economics of Mobile Marketing - MarketWatch (press release)

AdTruth Presents Webinar on Improving the Economics of Mobile Marketing MarketWatch (press release) SAN JOSE, CA, Jul 30, 2012 (MARKETWIRE via COMTEX) -- AdTruth, the digital media division of global device recognition leader 41st Parameter, will be conducting a webinar on the economics of mobile marketing. The event, moderated by Michael Becker, ... and more »

07/31/2012 07:49 AM

2012 Marketing Technology Summit to be Hosted By Business Marketing ... - Sacramento Bee

2012 Marketing Technology Summit to be Hosted By Business Marketing ... Sacramento Bee Part of BMA's first-ever international "Go and Grow" roadshow series, the 2012 Marketing Technology Summit is dedicated to mobile marketing and will feature a keynote presentation by Pedro Moya, head of industry, manufacturing and distribution at ... and more »

07/30/2012 11:05 PM

CallFire Releases New Text Marketing Best Practice Guide for Mobile Marketers - RedOrbit

Luxury Daily CallFire Releases New Text Marketing Best Practice Guide for Mobile Marketers RedOrbit Text marketing has become a staple of any business's marketing strategy. When executed properly, it can generate impressive results. The power of the medium is its high open rates and the ubiquity of mobile devices. With 95 percent of text messages ... QR codes bring email, mobile coupons to lifeBizcommunity.com Connect with consumers 160 characters at a timeLuxury Daily all 5 news articles »

07/31/2012 07:03 AM

Fiksu Indexes Report a June Rise in Daily iPhone App Downloads and Mobile ... - MarketWatch (press release)

Fiksu Indexes Report a June Rise in Daily iPhone App Downloads and Mobile ... MarketWatch (press release) "While caution was the keyword for last month's mobile marketing spends, renewed confidence appears to be June's theme," said Micah Adler, CEO, Fiksu. "We observed a shift as brands resumed use of UDID as one of several attribution options to maximize ... Fiksu Finds Recent Spike in iPhone App DownloadsMobile Marketing Watch Fiksu: iPhone app downloads up 2% in June to 4.6M per dayFiercemobilecontent all 7 news articles »

07/30/2012 10:33 PM

New Survey Reveals Brand Opportunity to Reach Active Consumers Via ... - EON: Enhanced Online News (press release)

New Survey Reveals Brand Opportunity to Reach Active Consumers Via ... EON: Enhanced Online News (press release) NEW YORK--(BUSINESS WIRE)--Consumers show significant interest and participation in mobile advertising, according to a new survey conducted by Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® ... Study: Mobile users eager to use adsBtoB Magazine all 10 news articles »

07/30/2012 08:14 AM

TimeRAZOR Enables L'Oreal's Active Cosmetics Division to Reach Consumers ... - MarketWatch (press release)

TimeRAZOR Enables L'Oreal's Active Cosmetics Division to Reach Consumers ... MarketWatch (press release) In a nutshell, timeRAZOR was able to leverage its mobile marketing app innovation to enable Vichy to achieve a 150% increase in attendance and 70% revenue increase in stores while capturing valuable analytics. In April, Vichy was looking for a solution ... and more »

07/31/2012 10:26 AM

Pacific Honda Nets 270 Percent Increase in Mobile Traffic with Search Optics ... - MarketWatch (press release)

Pacific Honda Nets 270 Percent Increase in Mobile Traffic with Search Optics ... MarketWatch (press release) Search Optics, one of the nation's leading digital marketing solutions providers, created a fully optimized mobile solution for the dealership. The solution was specifically designed for use on smartphones and tablets, where touchscreens, smaller ... and more »

07/30/2012 11:45 AM

2012 Marketing Technology Summit to be Hosted By Business Marketing ... - MarketWatch (press release)

2012 Marketing Technology Summit to be Hosted By Business Marketing ... MarketWatch (press release) Part of BMA's first-ever international "Go and Grow" roadshow series, the 2012 Marketing Technology Summit is dedicated to mobile marketing and will feature a keynote presentation by Pedro Moya, head of industry, manufacturing and distribution at ... and more »