mobile marketing - Google News

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07/31/2012 09:11 AM

How Mobile Marketing Can Add To Consumer Trust - Marketing Pilgrim

Marketing Pilgrim How Mobile Marketing Can Add To Consumer Trust Marketing Pilgrim Mobile marketing is one of the hottest topics of any marketing conversation at the moment. Oftentimes though the focus is where it is missing the mark. One of the favorite subject matters regarding mobile's 'unrealized potential' is the use of QR codes. and more »

07/31/2012 01:45 PM

Eric Weisberg Named First Jury Chair for MMA's 'The Smarties(TM)' Awards - MarketWatch (press release)

Eric Weisberg Named First Jury Chair for MMA's 'The Smarties(TM)' Awards MarketWatch (press release) "The winners of The Smarties reflect the mobile marketing industry's creative and strategic excellence in meeting core marketing objectives and set a global standard for mobile marketing," said Sheryl Daija, Chief Strategic Advisor and GM Global Events ... and more »

07/31/2012 07:28 AM

Drowsiness: The Mobile Marketing Opportunity - MediaPost Communications

Drowsiness: The Mobile Marketing Opportunity MediaPost Communications The propensity for distraction when using devices may actually be part of the explanation for such high engagement and ad performance rates on devices, Liuzzo tells Mobile Marketing Daily. "When people are distracted, they are more likely to 'play ...

07/30/2012 10:02 AM

AdTruth Presents Webinar on Improving the Economics of Mobile Marketing - MarketWatch (press release)

AdTruth Presents Webinar on Improving the Economics of Mobile Marketing MarketWatch (press release) SAN JOSE, CA, Jul 30, 2012 (MARKETWIRE via COMTEX) -- AdTruth, the digital media division of global device recognition leader 41st Parameter, will be conducting a webinar on the economics of mobile marketing. The event, moderated by Michael Becker, ... and more »

07/31/2012 02:32 PM

Marine Drive Mobile Has Completed Integration Into TapIn Solutions Interface ... - MarketWatch (press release)

Marine Drive Mobile Has Completed Integration Into TapIn Solutions Interface ... MarketWatch (press release) Colin MacDonald, President and CEO of Marine Drive Mobile stated, "We have just completed an important milestone for our company. The full integration into the TapIn Solutions marketing and online solutions could not have gone smoother. Both TapIn and ... and more »

07/31/2012 12:08 PM

Weather Channel's Mobile Pitch for Barack and Mitt - Adweek

MediaPost Communications Weather Channel's Mobile Pitch for Barack and Mitt Adweek TWC announced today a partnership with mobile marketing provider Jumptap to offer everyone from Barack Obama and Mitt Romney to local candidates like Carl DeMaio and Bob Filner (mayoral opponents in San Diego) the chance to target the weather ... Weather Channel gets in mobile targeting gameCampaigns & Elections all 3 news articles »

07/30/2012 08:14 AM

TimeRAZOR Enables L'Oreal's Active Cosmetics Division to Reach Consumers ... - MarketWatch (press release)

TimeRAZOR Enables L'Oreal's Active Cosmetics Division to Reach Consumers ... MarketWatch (press release) In a nutshell, timeRAZOR was able to leverage its mobile marketing app innovation to enable Vichy to achieve a 150% increase in attendance and 70% revenue increase in stores while capturing valuable analytics. In April, Vichy was looking for a solution ... and more »

07/31/2012 02:04 PM

Silicon Image Reaches 100 Million Unit Milestone for MHL(R) Products Shipped ... - MarketWatch (press release)

Silicon Image Reaches 100 Million Unit Milestone for MHL(R) Products Shipped ... MarketWatch (press release) SUNNYVALE, Calif., Jul 31, 2012 (BUSINESS WIRE) -- Silicon Image (NASDAQ:SIMG) , a leading provider of wireless and wired HD connectivity solutions, today announced that it has shipped over 100 million MHL(R) (Mobile High-Definition Link) products ... Silicon Image Reaches 100 Million Unit Milestone for MHL® Products Shipped ...Business Wire (press release) all 16 news articles »

07/31/2012 07:49 AM

2012 Marketing Technology Summit to be Hosted By Business Marketing ... - Sacramento Bee

2012 Marketing Technology Summit to be Hosted By Business Marketing ... Sacramento Bee Part of BMA's first-ever international "Go and Grow" roadshow series, the 2012 Marketing Technology Summit is dedicated to mobile marketing and will feature a keynote presentation by Pedro Moya, head of industry, manufacturing and distribution at ... and more »

07/31/2012 12:17 PM

Mooresville, NC Auto Business Announce Text Message Incentives for ... - SBWire (press release)

Mooresville, NC Auto Business Announce Text Message Incentives for ... SBWire (press release) Charlotte, NC -- (SBWIRE) -- 07/31/2012 -- Highway Tire & Service and 3rd Generation Automotive companies have teamed up with Mobile Marketing Max to offer a great new incentive program to consumers. "The new program will allow Highway Tire to offer ... and more »