mobile marketing - Google News

Google News

08/29/2012 08:45 AM

Mobile Marketing Should Be Less Distraction, More Interaction - MediaPost Communications

Mobile Marketing Should Be Less Distraction, More Interaction MediaPost Communications Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user's engagement with mobile content. I personally think the time has come, but it requires a very gentle “touch” to ... and more »

08/29/2012 10:53 AM

Tech: MMA Study: Mobile Should Be 7%… - Adweek

Tech: MMA Study: Mobile Should Be 7%… Adweek When members of the Mobile Marketing Association convened in the Dominican Republic in mid-July for the organization's CEO & CMO Summit, execs from brands like Toyota, Samsung and Colgate secretly met to learn about a research initiative aiming to ... MMA Announces North America Regional Board Executive CommitteeRedOrbit all 6 news articles »

08/29/2012 10:47 AM

Mobile marketing lessons from the successes of the USPS - QR Code Press

QR Code Press Mobile marketing lessons from the successes of the USPS QR Code Press ... a good example. The United States Postal Service has been integrating mobile marketing into its direct mail services and the results have been exceptionally positive, providing some solid examples of how smartphones can be properly used by marketers.

08/29/2012 02:40 AM

Mobile marketing space demands tough trade offs - Bizcommunity.com

Mobile marketing space demands tough trade offs Bizcommunity.com Companies that want to invest in mobile marketing and advertising face a range of complicated trade-offs as they try to define their strategies and decide where to allocate their limited budgets in a market that is fragmented and still fairly immature.

08/29/2012 03:12 AM

Mobile thought leaders to present at 5th Bar's Mobile Marketing Forum - AME Info

Mobile thought leaders to present at 5th Bar's Mobile Marketing Forum AME Info Clique Media, a digital media company, is launching a mobile marketing agency in the MENA region. Headquartered in Dubai, 5th Bar will be a full-service mobile marketing agency offering strategy, creative services, application development, media ...

08/29/2012 08:43 AM

Meet the Nation's Top Hispanic Marketers in NYC Sept. 19-20 at Portada's ... - Sacramento Bee

Meet the Nation's Top Hispanic Marketers in NYC Sept. 19-20 at Portada's ... Sacramento Bee Portada's Hispanic Mobile Marketing Forum will take place on Sept. 19 in the same venue. Client side marketers representing the top Hispanic market advertisers present at these major events will include: Tania Cameron,Associate Director CRMâ€Â"Hispanic ... and more »

08/29/2012 07:53 AM

Marketing a destination mobile app â€Â" the sweat equity approach - Tnooz

Tnooz Marketing a destination mobile app â€Â" the sweat equity approach Tnooz If you are tasked with generating content about your destination, developing destination-based buzz on social media, or marketing to prospective visitors, at some point you're going to want to a branded mobile application. Your app is a long-term ...

08/27/2012 07:33 AM

Apple Patent Win Leaves Unclear Implications For Mobile Marketing - MediaPost Communications

MediaPost Communications Apple Patent Win Leaves Unclear Implications For Mobile Marketing MediaPost Communications Days after a California jury awarded Apple over $1 billion in damages over patent infringements, experts can't seem to decide what -- if any -- effect the decision will have on the smartphone market, let alone mobile marketing. The jury found on Friday ... How Will Samsung Verdict Boost Apple?Mobile Marketing Watch What Apple's Patent Victory Means for Broader Smartphone MarketAdAge.com Fallout From Apple v. Samsung Felt TodayBusiness 2 Community all 8,349 news articles »

08/29/2012 09:27 AM

Mobile Action Codes on the Rise, But Are Consumers Engaged? - brandchannel.com

Mobile Marketing Watch Mobile Action Codes on the Rise, But Are Consumers Engaged? brandchannel.com The number of mobile action codes, e.g., QR codes, Microsoft Tags and digital watermarks, rose significantly in the second quarter of 2012 in the top 100 U.S. magazines, according to Nellymoser, a mobile marketing and technology services company that ... Mobile Making Major Splash in Traditional Print Magazine AdsMobile Marketing Watch Magazines Adopt QR Codes, Digital WatermarksMediaPost Communications all 3 news articles »

08/28/2012 08:52 AM

India's Flytxt signs mobile marketing deal with Warid - Bizcommunity.com

India's Flytxt signs mobile marketing deal with Warid Bizcommunity.com Imossio Begoume, chief marketing officer at Warid Congo Brazzaville said, "As part of its innovations aimed at providing personalized offers and services to its subscribers, Warid has partnered with Flytxt, for its innovative approach to mobile ... Flytxt clinches twin deals in AfricaHindu Business Line Flytxt Wins Twin Deals In AfricaLight Reading India Flytxt partners with Africa's two leading telecom operatorsKerala IT News all 7 news articles »