mobile marketing - Google News

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08/29/2012 04:14 PM

Study Suggests a '7 Percent Solution' for Mobile Marketing - New York Times (blog)

Mobile Marketing Watch Study Suggests a '7 Percent Solution' for Mobile Marketing New York Times (blog) A consultancy that helps marketers improve the effectiveness of their advertising spending is proposing that they significantly increase the amount of money they spend in the United States on ads on smartphones, tablets and other mobile devices. MMA Launches Mobile Study "MXS"Embedded.com MMA Study: Mobile Should Be 7% of Total SpendAdweek MMA: Mobile Should Be 7% Of Ad MixMediaPost Communications Mobile Marketing Watch -Broadcast Newsroom all 18 news articles »

08/29/2012 08:45 AM

Mobile Marketing Should Be Less Distraction, More Interaction - MediaPost Communications

Mobile Marketing Should Be Less Distraction, More Interaction MediaPost Communications Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user's engagement with mobile content. I personally think the time has come, but it requires a very gentle “touch” to ... and more »

08/29/2012 10:47 AM

Mobile marketing lessons from the successes of the USPS - QR Code Press

QR Code Press Mobile marketing lessons from the successes of the USPS QR Code Press ... a good example. The United States Postal Service has been integrating mobile marketing into its direct mail services and the results have been exceptionally positive, providing some solid examples of how smartphones can be properly used by marketers.

08/29/2012 02:40 AM

Mobile marketing space demands tough trade offs - Bizcommunity.com

Mobile marketing space demands tough trade offs Bizcommunity.com Companies that want to invest in mobile marketing and advertising face a range of complicated trade-offs as they try to define their strategies and decide where to allocate their limited budgets in a market that is fragmented and still fairly immature.

08/29/2012 02:40 PM

Lawsuits underscore the risks of text marketing - InternetRetailer.com

Lawsuits underscore the risks of text marketing InternetRetailer.com Almeida discusses how new advancements in mobile marketing technology is spurring a new wave of class action lawsuits against businesses in his report entitled “Mobile Marketing Class Action Litigation 2.0: Enterprising Plaintiffs' Lawyers Assert Novel ...

08/29/2012 03:12 AM

Mobile thought leaders to present at 5th Bar's Mobile Marketing Forum - AME Info

Mobile thought leaders to present at 5th Bar's Mobile Marketing Forum AME Info Clique Media, a digital media company, is launching a mobile marketing agency in the MENA region. Headquartered in Dubai, 5th Bar will be a full-service mobile marketing agency offering strategy, creative services, application development, media ...

08/27/2012 07:33 AM

Apple Patent Win Leaves Unclear Implications For Mobile Marketing - MediaPost Communications

MediaPost Communications Apple Patent Win Leaves Unclear Implications For Mobile Marketing MediaPost Communications Days after a California jury awarded Apple over $1 billion in damages over patent infringements, experts can't seem to decide what -- if any -- effect the decision will have on the smartphone market, let alone mobile marketing. The jury found on Friday ... How Will Samsung Verdict Boost Apple?Mobile Marketing Watch The Apple v. Samsung Decision: What it Means for Mobile ContentBusiness 2 Community What Apple's Patent Victory Means for Broader Smartphone MarketAdAge.com Wireless and Mobile News -GoMo News all 9,536 news articles »

08/29/2012 08:43 AM

Meet the Nation's Top Hispanic Marketers in NYC Sept. 19-20 at Portada's ... - Sacramento Bee

Meet the Nation's Top Hispanic Marketers in NYC Sept. 19-20 at Portada's ... Sacramento Bee Portada's Hispanic Mobile Marketing Forum will take place on Sept. 19 in the same venue. Client side marketers representing the top Hispanic market advertisers present at these major events will include: Tania Cameron,Associate Director CRMâ€Â"Hispanic ... The Future of Advertising Is Like a Well-Balanced Meal, Claims Hispanic GroupBusiness Review USA (press release) all 6 news articles »

08/29/2012 07:53 AM

Marketing a destination mobile app â€Â" the sweat equity approach - Tnooz

Tnooz Marketing a destination mobile app â€Â" the sweat equity approach Tnooz NB: This is a guest article by Adam Rugel, CEO of Trazzler, and Brendan McGuigan, director of interactive media at Mendocino County. More than half of the adults in the United States alone already own smartphones. Look around any coffee shop to see why ...

08/28/2012 08:52 AM

India's Flytxt signs mobile marketing deal with Warid - Bizcommunity.com

India's Flytxt signs mobile marketing deal with Warid Bizcommunity.com Uganda mobile operator Warid Telecom has contracted India's Flytxt, a provider of global real-time closed loop mobile marketing solutions, to manage its marketing campaigns. Closed loopmobile marketing is the selling of products and services based on ... Flytxt clinches twin deals in AfricaHindu Business Line Flytxt partners with Africa's two leading telecom operatorsKerala IT News all 7 news articles »