mobile marketing - Google News

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09/20/2012 06:22 AM

MMA Releases the Summer 2012 Edition of the International Journal of Mobile ... - Sacramento Bee

MMA Releases the Summer 2012 Edition of the International Journal of Mobile ... Sacramento Bee This edition reports on the investigation of Gen Y behavioral reactions to mobile marketing, mobile commerce and its projected impact, the rise of mobile data services to experience play and an analysis of the Federal Trade Commission's (FTC) most ...

09/19/2012 01:23 AM

3 Mobile Marketing Must Haves for the Holiday Season - Search Engine Watch

Chief Marketer 3 Mobile Marketing Must Haves for the Holiday Season Search Engine Watch It seems as if the holiday season begins earlier and earlier each year, driven by a must-have designer purse, the latest children's toy, or the hottest new technology. To keep pace with consumers, retailers are constantly evolving their strategy to ... Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday CampaignChief Marketer all 7 news articles »

09/18/2012 01:58 PM

Velti stock soars on $27M mobile marketing deal - Businessweek

Velti stock soars on $27M mobile marketing deal Businessweek NEW YORK (AP) â€Â" Velti PLC shares soared by nearly 12 percent Tuesday after the mobile marketing technology company said it signed a $27 million two-year deal with an unnamed "major U.S. brand." THE SPARK: Velti said that the program will "drive ... Velti Closes Largest-Ever Mobile Marketing Deal With Major US Brand, in $27 ...The Herald | HeraldOnline.com Mobile marketing milestone: Velti ropes in 'major US brand' in $27 million dealPocket Gamer.Biz Velti Just Closed A $27 Million Mobile Ad DealBusiness Insider BasicsMedia all 20 news articles »

09/19/2012 10:46 PM

Havas Media's Mobext eyes mobile marketing dominance - Campaign Asia-Pacific

Havas Media's Mobext eyes mobile marketing dominance Campaign Asia-Pacific ASIA-PACIFIC â€Â" Havas Media's Mobext has revealed its ambition to become a dominant player in mobile marketing, with the launch of a further two operations in Indonesia and Hong Kong. Tweet. Comment Now. Havas Media’s Mobext eyes mobile ... Havas Media's Mobile Arm Expands To Indonesia, HKAsia Media Journal all 3 news articles »

09/20/2012 11:32 AM

The Myth Of The 'First Screen' - Forbes

Forbes The Myth Of The 'First Screen' Forbes This article is by Paul Palmieri, co-founder and CEO of Millennial Media and global vice chair of Mobile Marketing Association. What if advertisers no longer had the power to choose which screen was the first, second or third? Or, better yet, what if ...

09/20/2012 12:32 AM

Retailers Stay Static on Mobile - Direct Marketing News

Retailers Stay Static on Mobile Direct Marketing News It's not that retailers are behind the times, says Forrester analyst Sulchurita Mulpuru, it's that that mobile marketing currently offers merchants little in the way of revenue and much in the way of headaches. “There are a lot of good reasons to not ...

09/18/2012 03:23 AM

Email Marketing â€Â" the New Mobile Marketing - Search Engine Watch

Saudi Gazette Email Marketing â€Â" the New Mobile Marketing Search Engine Watch A new Knotice study has revealed strong increases in the interaction of mobile devices with email marketing. In the first six months of 2012, 36 percent of emails sent were opened on a mobile device â€Â" a 32 percent increase over the last half of 2011 ... Mobile email open rates continue to growBusiness Strata - Business News all 4 news articles »

09/17/2012 06:12 AM

How Mobile Marketing Trumps the Web - Business Insider

How Mobile Marketing Trumps the Web Business Insider Plenty of other mobile-centric technologies are already being used by many businesses such as SMS, QR codes, Location-based marketing, NFC (Near Field Communication), and augmented reality. Mobile advertisements are already huge with spectacular ...

09/19/2012 08:08 AM

MMA Releases the Summer 2012 Edition of the International Journal of Mobile ... - RedOrbit

MMA Releases the Summer 2012 Edition of the International Journal of Mobile ... RedOrbit This edition reports on the investigation of Gen Y behavioral reactions to mobile marketing, mobile commerce and its projected impact, the rise of mobile data services to experience play and an analysis of the Federal Trade Commission's (FTC) most ... Mobile marketing 'becoming more important'ashdowngroup.com all 6 news articles »

09/20/2012 12:15 AM

Interactive Platform Renders Mobile Marketing Success - The Suit Magazine

Interactive Platform Renders Mobile Marketing Success The Suit Magazine Consumers today have very high expectations about how marketing graphics are supposed to look. In fact, extremely realistic, fast 3-D models have become the norm, rather than the exception. And those graphics need to perform well across many kinds of ...