mobile marketing - Google News

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09/20/2012 03:18 PM

Mobile Marketing Too Large For Brands To Ignore - Forbes

Mobile Marketing Too Large For Brands To Ignore Forbes And this is not a typo, either: Among all interactive marketing platforms, mobile marketing is expected to grow 38% over the next five years with an estimated $8.2 billion being allocated to it by the year 2016. It would appear, however, that despite ...

09/20/2012 10:22 PM

Spotlight on global mobile marketing @MMAF India 2012 - exchange4media.com

exchange4media.com Spotlight on global mobile marketing @MMAF India 2012 exchange4media.com Stage is set for the inaugural India edition of the global Mobile Marketing Forum series, MMAF India 2012, in association with exchange4media. Being held in Delhi on September 20 and 21, the MMA Forum India 2012 commenced with a pre-conference ... and more »

09/20/2012 06:22 AM

MMA Releases the Summer 2012 Edition of the International Journal of Mobile ... - Sacramento Bee

MMA Releases the Summer 2012 Edition of the International Journal of Mobile ... Sacramento Bee This edition reports on the investigation of Gen Y behavioral reactions to mobile marketing, mobile commerce and its projected impact, the rise of mobile data services to experience play and an analysis of the Federal Trade Commission's (FTC) most ...

09/20/2012 12:14 PM

Leveraging the Holidays to Create Year Round Loyal Shoppers - NASDAQ

Leveraging the Holidays to Create Year Round Loyal Shoppers NASDAQ SoundBite Communications, Inc. (Nasdaq:SDBT) provides mobile marketing solutions to retailers and CPG companies across the United States who share the strategic goals of acquiring new customers, establishing stronger relationships, increasing ... and more »

09/19/2012 01:23 AM

3 Mobile Marketing Must Haves for the Holiday Season - Search Engine Watch

Chief Marketer 3 Mobile Marketing Must Haves for the Holiday Season Search Engine Watch It seems as if the holiday season begins earlier and earlier each year, driven by a must-have designer purse, the latest children's toy, or the hottest new technology. To keep pace with consumers, retailers are constantly evolving their strategy to ... Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday CampaignChief Marketer all 7 news articles »

09/20/2012 03:24 PM

ProTexting.com Wants to Know: Is Text Messaging Funny? - Sacramento Bee

ProTexting.com Wants to Know: Is Text Messaging Funny? Sacramento Bee 20, 2012 -- /PRNewswire/ -- Mobile Marketing company ProTexting paired with America's most loved Comedian Wali Collins to make a series of four comedy videos showing just how funny text messaging can be. This is the first time ever that text messaging ... Stand-Up Comedy Takes Center Stage in B2B CampaignClickZ all 8 news articles »

09/19/2012 10:46 PM

Havas Media's Mobext eyes mobile marketing dominance - Campaign Asia-Pacific

Havas Media's Mobext eyes mobile marketing dominance Campaign Asia-Pacific ASIA-PACIFIC â€Â" Havas Media's Mobext has revealed its ambition to become a dominant player in mobile marketing, with the launch of a further two operations in Indonesia and Hong Kong. Tweet. Comment Now. Havas Media’s Mobext eyes mobile ... Havas Media's Mobile Arm Expands To Indonesia, HKAsia Media Journal all 3 news articles »

09/20/2012 11:32 AM

The Myth Of The 'First Screen' - Forbes

Forbes The Myth Of The 'First Screen' Forbes This article is by Paul Palmieri, co-founder and CEO of Millennial Media and global vice chair of Mobile Marketing Association. What if advertisers no longer had the power to choose which screen was the first, second or third? Or, better yet, what if ...

09/17/2012 06:12 AM

How Mobile Marketing Trumps the Web - Business Insider

How Mobile Marketing Trumps the Web Business Insider Plenty of other mobile-centric technologies are already being used by many businesses such as SMS, QR codes, Location-based marketing, NFC (Near Field Communication), and augmented reality. Mobile advertisements are already huge with spectacular ...

09/18/2012 06:47 AM

Velti Closes Largest-Ever Mobile Marketing Deal With Major US Brand, in $27 ... - The Herald | HeraldOnline.com

Velti Closes Largest-Ever Mobile Marketing Deal With Major US Brand, in $27 ... The Herald | HeraldOnline.com SAN FRANCISCO â€Â" Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, today announced it has closed a $27 million, 2-year deal to provide its mobile marketing technology to a major U.S. brand. Expected to ...