mobile marketing - Google News

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09/26/2012 05:30 AM

BlueKai Activates Data Intelligence to Mobile Marketing - Sacramento Bee

BlueKai Activates Data Intelligence to Mobile Marketing Sacramento Bee "As ad spending on mobile continues to double from last year, marketers are looking for ways to be competitive and effective in this channel," said Cory Treffiletti, Senior Vice President of Marketing for BlueKai. "BlueKai's DAS promises to help ...

09/26/2012 07:35 AM

Average firm to spend $13-22 mn on mobile marketing this year: Tata ... - Economic Times

Economic Times Average firm to spend $13-22 mn on mobile marketing this year: Tata ... Economic Times NEW DELHI: An average global company will spend USD 13-22 million this year for marketing through mobile devices, a study by Tata Consultancy Services said today. "During 2012, the average-size company (USD 11.2 billion in annual revenue) will spend ... Asia-Pacific Leads the Race to Engage Digital Mobile Consumers in 2012African Business Review (press release) all 39 news articles »

09/25/2012 02:18 PM

Mobile Marketing Goes Postal with Holiday eCommerce Promotion - Marketing Pilgrim

Marketing Pilgrim Mobile Marketing Goes Postal with Holiday eCommerce Promotion Marketing Pilgrim It may not seem like it, but mobile is actually the perfect compliment to the US Postal Service. When a customer uses their mobile device to buy something online, that something has to be mailed to them and there's a one in three chance that that ... Mobile Barcodes and Direct Mail to Drive Holiday ShoppingBusiness Review USA (press release) all 17 news articles »

09/24/2012 04:27 PM

Dreamforce: Salesforce Focuses on Mobile Marketing - PC Magazine

Dreamforce: Salesforce Focuses on Mobile Marketing PC Magazine At its annual Dreamforce conference last week, Salesforce.com introduced a wide array of products, mostly focused on using social connections in sales and marketing in new ways. There were many interesting product announcements, including Social Key ... and more »

09/26/2012 03:14 AM

3 Tips for Marketers Ready to Invest More in Mobile - Search Engine Watch

3 Tips for Marketers Ready to Invest More in Mobile Search Engine Watch At a recent Mobile Marketing Association event, one ROI firm recommended that marketers allocate 7 percent of their budgets to mobile with growth to 10 percent by 2016. I disagree. Mobile monetization opportunities are high and should be commanding a ...

09/26/2012 01:42 AM

Mobile Marketing Opportunity Escaping Obama and Romney Political Campaigns - The FINANCIAL

Mobile Marketing Opportunity Escaping Obama and Romney Political Campaigns The FINANCIAL “Currently, both Obama and Romney mobile marketing efforts have revolved primarily around providing information to supporters. Although there is inherently nothing wrong with these activities, they are dealing with those individuals that have already ... and more »

09/26/2012 07:26 AM

SNL Legend Colin Quinn to Host MMA's Global Smarties™ Awards - Sacramento Bee

Daily Research News Online SNL Legend Colin Quinn to Host MMA's Global Smarties™ Awards Sacramento Bee About the Mobile Marketing Association (MMA) The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented ... MMA Launches Mobile Analytics GuidelinesDaily Research News Online Mobile Marketing Association Presents The First Smarties™ India 2012 AwardsMelodika.net (press release) all 13 news articles »

09/25/2012 07:03 AM

BlueKai Now Unlocks Brand Insights for Mobile Marketing - ADOTAS

BlueKai Now Unlocks Brand Insights for Mobile Marketing ADOTAS Offering the industry's first ever mobile end-to-end, cloud-based solution, marketers and publishers will now be able to better understand and analyze their mobile audiences to adjust and activate marketing messages that align with their interest and ... BlueKai solution offers mobile brands dataBizReport BlueKai extends data platform to mobile marketBtoB Magazine all 10 news articles »

09/26/2012 08:30 AM

CONVERGE Chicago features Engaging Brands! - Sacramento Bee

CONVERGE Chicago features Engaging Brands! Sacramento Bee 25, 2012 -- /PRNewswire/ -- The Institute for Social, Search & Mobile Marketing has assembled one of the best line-ups of leading brands of social media and mobile marketing business practitioners. "Our goal is to continue our reputation for featuring ... and more »

09/25/2012 11:20 PM

Mobile App Marketing Platform Trademob Releases Updated SDK in Response ... - RedOrbit

Mobile App Marketing Platform Trademob Releases Updated SDK in Response ... RedOrbit Trademob, Europe's leading data-driven mobile app marketing platform, announced today the release of the company's new SDK for iOS 6. The updated software development kit will support Apple's new user identification system and continue to integrate ... and more »