Wednesday, 26 September 2012

mobile marketing - Google News

Google News


09/26/2012 12:06 PM
Companies need to get Mobile: Mobile Marketing and Social Media - Equities.com

Companies need to get Mobile: Mobile Marketing and Social Media
Equities.com
Mobile Marketing has turned the world into a twenty four hour, non-stop business opportunity. Implementation of mobile marketing advertisement campaigns have allowed companies to attain a ubiquitous presence in the market; regardless of time or place, ...

and more »

09/26/2012 02:44 PM
Apple's Passbook opens a new mobile marketing venue - InternetRetailer.com

Apple's Passbook opens a new mobile marketing venue
InternetRetailer.com
There's been a lot of hype about mobile wallets in recent years, but little adoption. Apple Inc. has the potential to change that with its new Passbook app. Passbook is a mobile wallet that enables a consumer to store her loyalty cards, movie and event ...

and more »

09/26/2012 05:30 AM
BlueKai Activates Data Intelligence to Mobile Marketing - Sacramento Bee

BlueKai Activates Data Intelligence to Mobile Marketing
Sacramento Bee
"As ad spending on mobile continues to double from last year, marketers are looking for ways to be competitive and effective in this channel," said Cory Treffiletti, Senior Vice President of Marketing for BlueKai. "BlueKai's DAS promises to help ...


09/26/2012 12:36 PM
Catalina relocates mobile marketing business from Quincy to South Boston - L.A. Biz

Catalina relocates mobile marketing business from Quincy to South Boston
L.A. Biz
Within months after acquiring Modiv Media in Quincy, Catalina has decided to move the mobile media business to bigger digs in South Boston. Catalina last month signed a seven-year lease for 25,000 square feet in two floors at 24 Farnsworth St. in the ...
'Game changer' plugs into BostonBoston Herald
Catalina Triples Mobile Team In Boston's Innovation DistrictMediaPost Communications

all 11 news articles »

09/26/2012 07:35 AM
Average firm to spend $13-22 mn on mobile marketing this year: Tata ... - Economic Times

Economic Times

Average firm to spend $13-22 mn on mobile marketing this year: Tata ...
Economic Times
NEW DELHI: An average global company will spend USD 13-22 million this year for marketing through mobile devices, a study by Tata Consultancy Services said today. "During 2012, the average-size company (USD 11.2 billion in annual revenue) will spend ...
Asia-Pacific Leads the Race to Engage Digital Mobile Consumers in 2012African Business Review (press release)

all 43 news articles »

09/26/2012 02:12 PM
James Madison Athletics/Front Row Marketing Selects Phizzle to Enhance Fan ... - ADOTAS

James Madison Athletics/Front Row Marketing Selects Phizzle to Enhance Fan ...
ADOTAS
SAN FRANCISCO (September 25, 2012) â€Â" Phizzle Inc., a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced an agreement with James Madison Athletics to power its digital marketing ...
James Madison Athletics and Front Row Marketing Selects Phizzle to Provide ...MarketWatch (press release)

all 4 news articles »

09/24/2012 04:27 PM
Dreamforce: Salesforce Focuses on Mobile Marketing - PC Magazine

Dreamforce: Salesforce Focuses on Mobile Marketing
PC Magazine
At its annual Dreamforce conference last week, Salesforce.com introduced a wide array of products, mostly focused on using social connections in sales and marketing in new ways. There were many interesting product announcements, including Social Key ...

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09/25/2012 02:18 PM
Mobile Marketing Goes Postal with Holiday eCommerce Promotion - Marketing Pilgrim

Marketing Pilgrim

Mobile Marketing Goes Postal with Holiday eCommerce Promotion
Marketing Pilgrim
It may not seem like it, but mobile is actually the perfect compliment to the US Postal Service. When a customer uses their mobile device to buy something online, that something has to be mailed to them and there's a one in three chance that that ...
Mobile Barcodes and Direct Mail to Drive Holiday ShoppingBusiness Review USA (press release)

all 17 news articles »

09/25/2012 07:03 AM
BlueKai Now Unlocks Brand Insights for Mobile Marketing - ADOTAS

BlueKai Now Unlocks Brand Insights for Mobile Marketing
ADOTAS
Offering the industry's first ever mobile end-to-end, cloud-based solution, marketers and publishers will now be able to better understand and analyze their mobile audiences to adjust and activate marketing messages that align with their interest and ...
BlueKai solution offers mobile brands dataBizReport
BlueKai extends data platform to mobile marketBtoB Magazine

all 10 news articles »

09/26/2012 03:14 AM
3 Tips for Marketers Ready to Invest More in Mobile - Search Engine Watch

3 Tips for Marketers Ready to Invest More in Mobile
Search Engine Watch
At a recent Mobile Marketing Association event, one ROI firm recommended that marketers allocate 7 percent of their budgets to mobile with growth to 10 percent by 2016. I disagree. Mobile monetization opportunities are high and should be commanding a ...


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