mobile marketing - Google News

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10/04/2012 12:56 PM

A mobile marketing war - Toronto Sun

A mobile marketing war Toronto Sun Three years on, as the company moves aggressively into the mobile computing business with its Kindle tablets and ereaders, Amazon has already spent $34 million US on TV advertising for the Kindle in the first half of the year, according to Kantar Media ... and more »

10/02/2012 04:52 PM

Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing Huffington Post At a recent all things digital conference we hosted for Purina, Jon Steinberg, president & COO of Buzzfeed, was asked: "Every year, people say 'This is going to be the year of mobile,' and it never pans out. What are your thoughts on mobile and will ...

10/07/2012 09:01 AM

T-Mobile, MetroPCS Merger May Invigorate Smallest National Carrier - eWeek

eWeek T-Mobile, MetroPCS Merger May Invigorate Smallest National Carrier eWeek Obviously, the goal is to become a significant challenger in the U.S. wireless market, which Legere confirmed. But wait, as they say on TV, there's more. Right now, MetroPCS is a small CDMA carrier that made an early move into LTE. T-Mobile is a GSM ... and more »

10/04/2012 03:05 PM

Mondelez International Launches Mobile Marketing Initiative - Consumer Goods Technology

Mondelez International Launches Mobile Marketing Initiative Consumer Goods Technology Mondelez International Launches Mobile Marketing Initiative. Mondelez International, Inc., formerly Kraft Foods Inc., unveiled a mobile marketing initiative during New York's Advertising Week. The new program, Mobile Futures, aims at igniting the ...

10/05/2012 07:12 AM

Verizon's Hillier discusses data privacy and the future of mobile marketing - Fiercemobilecontent

Verizon's Hillier discusses data privacy and the future of mobile marketing Fiercemobilecontent Sue Marek, Editor-in-Chief of FierceMobileContent, recently talked with Colson Hillier, Verizon's vice president of precision marketing, about the company's inroads in mobile marketing. FierceMobileContent: Why did Verizon decide to form the Precision ...

09/28/2012 01:55 PM

Internet World's Mobile Marketing Strategies: Effectively Leveraging the ... - Sacramento Bee

Internet World's Mobile Marketing Strategies: Effectively Leveraging the ... Sacramento Bee To ensure businesses stay ahead they need to understand the mobile channel's full capabilities, determine what will make their target audience's tick and develop a mobile marketing strategy that will unlock a brand's full potential and drive the ... New Small Business Mobile Marketing Training VideosSBWire (press release) all 12 news articles »

10/02/2012 12:49 AM

Mobile marketing: the 7% solution - Direct Marketing News

Mobile marketing: the 7% solution Direct Marketing News Brands need to refine their creative content on mobile devices and agree on industry production and measurement standards, and objectives before they devote 7% of their budgets to mobile marketing, the panels recommended. “Whether you get to 7% or not ... and more »

10/05/2012 05:37 PM

Mondelez International Launches Mobile Futures - HispanicBusiness.com

Mondelez International Launches Mobile Futures HispanicBusiness.com Mondelez International Inc., a maker of chocolate, biscuits, gum and candy -- formerly Kraft Foods Inc. -- today announced a breakthrough mobile marketing initiative during New York's Advertising Week. The new program, Mobile Futures, aims at igniting ...

10/05/2012 05:45 AM

MMA's SM2 a Launch Pad for Mondelez International's "Mobile Futures" - Sacramento Bee

MMA's SM2 a Launch Pad for Mondelez International's "Mobile Futures" Sacramento Bee "On the heels of the MXS research, and many companies declaring themselves as 'mobile first', SM2 was programmed to engage top media leaders to discuss a reboot of the marketing mix with mobile as a key driver for future strategies." While the sessions ...

10/05/2012 05:50 PM

ExactTarget Named MMA's First North America Premier Member - Sacramento Bee

ExactTarget Named MMA's First North America Premier Member Sacramento Bee NEW YORK, Oct. 5, 2012 -- /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that global interactive marketing provider ExactTarget (NYSE:ET) has become the ...