mobile marketing - Google News

Google News

10/07/2012 11:12 PM

Value of mobile overestimated in the short term, underestimated in the medium ... - MarkLives.com

MarkLives.com Value of mobile overestimated in the short term, underestimated in the medium ... MarkLives.com Mobile marketing remains immature, says Mullins, with the tipping point lying not in the numbers of users but in understanding strategy and its power to engage. Mullins says for many consumers in Africa accessing data on their mobiles is still a ...

10/04/2012 12:56 PM

A mobile marketing war - Toronto Sun

A mobile marketing war Toronto Sun Three years on, as the company moves aggressively into the mobile computing business with its Kindle tablets and ereaders, Amazon has already spent $34 million US on TV advertising for the Kindle in the first half of the year, according to Kantar Media ... and more »

10/02/2012 04:52 PM

Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing Huffington Post At a recent all things digital conference we hosted for Purina, Jon Steinberg, president & COO of Buzzfeed, was asked: "Every year, people say 'This is going to be the year of mobile,' and it never pans out. What are your thoughts on mobile and will ...

10/04/2012 03:05 PM

Mondelez International Launches Mobile Marketing Initiative - Consumer Goods Technology

Mondelez International Launches Mobile Marketing Initiative Consumer Goods Technology Mondelez International Launches Mobile Marketing Initiative. Mondelez International, Inc., formerly Kraft Foods Inc., unveiled a mobile marketing initiative during New York's Advertising Week. The new program, Mobile Futures, aims at igniting the ...

10/07/2012 11:48 PM

Online video easily fastest growing advertising segment - iTWire

Social Barrel Online video easily fastest growing advertising segment iTWire The online advertising market is forging ahead, continuing to gain revenues at the expense of the traditional print media, TV and radio, and with a significant amount of the online ad dollars directed to video and mobile advertising. As revealed in ... Frost & Sullivan: Online Video Outperforms All Other Segments of Online ...The Herald | HeraldOnline.com all 10 news articles »

09/28/2012 01:55 PM

Internet World's Mobile Marketing Strategies: Effectively Leveraging the ... - Sacramento Bee

Internet World's Mobile Marketing Strategies: Effectively Leveraging the ... Sacramento Bee To ensure businesses stay ahead they need to understand the mobile channel's full capabilities, determine what will make their target audience's tick and develop a mobile marketing strategy that will unlock a brand's full potential and drive the ... New Small Business Mobile Marketing Training VideosSBWire (press release) all 12 news articles »

10/02/2012 12:49 AM

Mobile marketing: the 7% solution - Direct Marketing News

Mobile marketing: the 7% solution Direct Marketing News Brands need to refine their creative content on mobile devices and agree on industry production and measurement standards, and objectives before they devote 7% of their budgets to mobile marketing, the panels recommended. “Whether you get to 7% or not ... and more »

10/07/2012 03:38 PM

Marketing's Next Five Years: How to Get From Here to There - AdAge.com

AdAge.com Marketing's Next Five Years: How to Get From Here to There AdAge.com In measured-media terms, in 2016, the furthest year forecast by eMarketer, TV will still own the biggest piece of the marketing pie (36%), but just barely. Online advertising, at 31%, is sure to be hot on its heels. Further behind but growing fast will ...

10/05/2012 07:12 AM

Verizon's Hillier discusses data privacy and the future of mobile marketing - Fiercemobilecontent

Verizon's Hillier discusses data privacy and the future of mobile marketing Fiercemobilecontent Sue Marek, Editor-in-Chief of FierceMobileContent, recently talked with Colson Hillier, Verizon's vice president of precision marketing, about the company's inroads in mobile marketing. FierceMobileContent: Why did Verizon decide to form the Precision ...

10/07/2012 09:01 AM

T-Mobile, MetroPCS Merger May Invigorate Smallest National Carrier - eWeek

eWeek T-Mobile, MetroPCS Merger May Invigorate Smallest National Carrier eWeek Obviously, the goal is to become a significant challenger in the U.S. wireless market, which Legere confirmed. But wait, as they say on TV, there's more. Right now, MetroPCS is a small CDMA carrier that made an early move into LTE. T-Mobile is a GSM ... and more »