digital marketing - Google News

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11/12/2012 10:41 AM

A digital marketing guide to prepare for Small Business Saturday - Washington Post (blog)

Technorati A digital marketing guide to prepare for Small Business Saturday Washington Post (blog) (Sarah L. Voisin - Post) To get the full exposure and awareness that your small business needs and deserves, here are some digital marketing tips to help you prepare for this year's Small Business Saturday, coming up on Nov. 24. 1. Think social ... Using Twitter, Facebook, and LinkedIn to reach your target audienceMemeburn 2013: The Year of Social MerchandisingClickZ How to Drive Sales Through Social MediaEntrepreneur (blog) allmediascotland.com (press release) -Econsultancy (blog) all 58 news articles »

11/13/2012 11:07 AM

Harvey Norman deploys Lyris for digital marketing - Chain Store Age

SmartHouse Harvey Norman deploys Lyris for digital marketing Chain Store Age Emeryville, Calif. -- Digital marketing solution-provider Lyris said Monday that Australian retailer Harvey Norman has selected and deployed Lyris' digital marketing platform to increase online conversions and lead generation for the company's 180 ... Infographic: Integration Critical to Digital Marketing, Often LackingCMSWire Harvey Norman selects Lyris digital marketing platformiTWire Harvey's Hire US Guru To Boost E-CommSmartHouse Technology Spectator -Computerworld Australia all 15 news articles »

11/12/2012 11:43 AM

'Nonline' Shopping: The Next Great Digital Marketing Opportunity - iMedia Connection (blog)

iMedia Connection (blog) 'Nonline' Shopping: The Next Great Digital Marketing Opportunity iMedia Connection (blog) As the 2012 holiday shopping season heats up, one trend many marketers and analysts will closely monitor is the concept of “showrooming.” Showrooming occurs when consumers try out merchandise in stores then go online to buy them, often at a ... and more »

11/11/2012 04:14 AM

Digital Marketing Technology Covered in 2013 Traffic and Conversion Summit - Equities.com

Digital Marketing Technology Covered in 2013 Traffic and Conversion Summit Equities.com Digital marketing technology is constantly changing, said a recent online article from Digital Marketer, and in order to stay on top of trends and techniques, marketers know they need to devote a large portion of their time to learning and implementing ...

11/04/2012 10:25 PM

Digital marketing firm HubSpot raises $35 million in latest funding round - Boston.com

Digital marketing firm HubSpot raises $35 million in latest funding round Boston.com The Cambridge marketing firm HubSpot, which helps small and mid-size businesses reach prospective customers using social media, is announcing Monday that it has raised an additional $35 million. The investors include Altimeter Capital, Cross Creek ... and more »

11/09/2012 09:30 AM

Digital marketing presents new challenges - BizTimes.com (Milwaukee) (blog)

Digital marketing presents new challenges BizTimes.com (Milwaukee) (blog) If you thought that the move from the Industrial Era to the Digital Era was the last major economic transition that your business would have to deal with, think again. We are in the middle of yet another transformation of comparable magnitude. The slow ... and more »

11/13/2012 05:16 AM

How to Measure the Social Success of Content Marketing - Search Engine Watch

How to Measure the Social Success of Content Marketing Search Engine Watch measure-content-social-success Content marketing is often a key component of digital marketing strategies. Utilizing social media is frequently a key driver in content marketing success. Knowing how to measure the impact that social media has on ... and more »

11/13/2012 04:21 AM

Adobe campaign combats 'soft' view of marketing - BtoB Magazine

Adobe campaign combats 'soft' view of marketing BtoB Magazine Adobe Systems launched a three-month campaign, “Metrics Not Myths,” to support its move into the digital marketing space. The effort, rolled out last month, offers the Adobe audience a peek behind the curtain as the company combats the notion that ...

11/13/2012 07:32 AM

NMAMA event explores marketing strategies for nonprofits - Bizjournals.com (blog)

NMAMA event explores marketing strategies for nonprofits Bizjournals.com (blog) The event is being hosted by the New Mexico American Marketing Association on Nov. 15. The event sessions will focus on marketing strategy, branding, relationship management and integrating traditional and digital marketing. Speakers scheduled to ...

11/12/2012 05:45 AM

Digital Marketing Institute targets €3m in revenues from South Africa - Siliconrepublic.com

Siliconrepublic.com Digital Marketing Institute targets €3m in revenues from South Africa Siliconrepublic.com Digital Marketing Institute targets €3m in revenues from South Africa. The Dublin-based Digital Marketing Institute is forecasting a revenue stream of €3m after striking a deal with the South African education institute, the Vega School of Brand ... Digital Marketing Institute secures €3m certification deal in South AfricaBusinessandleadership.com all 2 news articles »