digital marketing - Google News

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11/11/2012 04:14 AM

Digital Marketing Technology Covered in 2013 Traffic and Conversion Summit - Equities.com

PR Web Digital Marketing Technology Covered in 2013 Traffic and Conversion Summit Equities.com Digital marketing technology is constantly changing, said a recent online article from Digital Marketer, and in order to stay on top of trends and techniques, marketers know they need to devote a large portion of their time to learning and implementing ... Online Digital Marketing Event to Include Three Full Days of Marketing ...PR Web (press release) all 12 news articles »

11/11/2012 08:11 PM

Harvey Norman selects Lyris digital marketing platform - iTWire

Harvey Norman selects Lyris digital marketing platform iTWire Retailer Harvey Norman has selected a digital marketing solution from global provider, Lyris, as it looks to increase the quality of customer engagement across its digital channels with the aim of increasing customer retention and loyalty. According to ... Harvey Norman targets online customersComputerworld Australia all 3 news articles »

11/11/2012 10:06 PM

Executive Profile: Rishad Tobaccowala is marketing's digital provocateur - Chicago Tribune

Executive Profile: Rishad Tobaccowala is marketing's digital provocateur Chicago Tribune On a warm September day in Chicago, Rishad Tobaccowala counseled a roomful of Leo Burnett executives on how to sell high-tech gadgets â€Â" told in terms of hot dogs. Tobaccowala, who has spent 30 years at Leo Burnett and affiliated agencies, described ...

11/09/2012 09:30 AM

Digital marketing presents new challenges - BizTimes.com (Milwaukee) (blog)

Digital marketing presents new challenges BizTimes.com (Milwaukee) (blog) If you thought that the move from the Industrial Era to the Digital Era was the last major economic transition that your business would have to deal with, think again. We are in the middle of yet another transformation of comparable magnitude. The slow ... and more »

11/04/2012 10:25 PM

Digital marketing firm HubSpot raises $35 million in latest funding round - Boston.com

Digital marketing firm HubSpot raises $35 million in latest funding round Boston.com The Cambridge marketing firm HubSpot, which helps small and mid-size businesses reach prospective customers using social media, is announcing Monday that it has raised an additional $35 million. The investors include Altimeter Capital, Cross Creek ...

11/09/2012 06:31 AM

Experts outline 2013 digital marketing plans - Hotel News Now

Experts outline 2013 digital marketing plans Hotel News Now REPORT FROM THE U.S.â€Â"As the importance of marketing roomnights on digital channels increases year after year, hotel marketers are forced with some tough tasks headed into 2013. Most importantly, hotel digital marketers face difficult decisions ...

11/09/2012 03:25 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here's a round up of some of the most interesting digital marketing stats we've seen this week. Stats include VW's social shares, the impact that ads masquerading as content can have on your brand, Google's marketshare in the UK and President Obama's ... and more »

11/11/2012 04:13 PM

BlocksGlobal Launches Series-A Raising - Wall Street Journal (blog)

Wall Street Journal (blog) BlocksGlobal Launches Series-A Raising Wall Street Journal (blog) Digital marketing start-up BlocksGlobal is seeking up to 2 million Australian dollars (US$2.08 million Australian dollars) in Series A funding. Funds will be used to support Acer Group unit AOpen with the sale of its Screener product in the U.S ... and more »

11/11/2012 06:54 PM

Small Business Inbound Marketing By The Numbers - Small Business News from Gaebler.com

Small Business News from Gaebler.com Small Business Inbound Marketing By The Numbers Small Business News from Gaebler.com But like every other marketing investment, digital channel spend also needs to deliver ROI to your company. The challenge is that some online investments can be difficult to measure, leaving many small business owners scratching their heads about the ... WolfCom Takes Top Spot on HubSpot's Partner All Star BoardIT News Online all 6 news articles »

11/09/2012 05:00 AM

Kellogg Proves ROI Of Digital Programmatic Buying - Forbes

Forbes Kellogg Proves ROI Of Digital Programmatic Buying Forbes Bob Arnold is Associate Director of Digital Strategy at Kellogg. His responsibilities include co-creation of digital strategy for Kellogg brands, building digital marketing capability and leading large scale digital projects. Arnold is also a 10 year ...