mobile marketing - Google News

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11/19/2012 05:32 AM

Mobile Marketing & Advertising 2013: Challenges and Opportunities - Sacramento Bee

Mobile Marketing & Advertising 2013: Challenges and Opportunities Sacramento Bee No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including ... and more »

11/19/2012 09:56 AM

Missing the dazzling profit potential of free apps - BGR

Missing the dazzling profit potential of free apps BGR Many tech journalists have recently rendered grim judgments on the mobile app market. One such jeremiad was recently published by The Atlantic. The column ponders “How Much Longer Can Tech's Free Party Last?” and whether “somewhere in the distant ...

11/19/2012 08:32 AM

T-Mobile Hires New Chief Marketing Officer - WebProNews

T-Mobile Hires New Chief Marketing Officer WebProNews T-Mobile announced this weekend that it has appointed Michael Sievert as the company's new chief marketing officer. Sievert began his new position today. Sievert has 20 years of marketing experience with companies such as Clearwire, AT&T Wireless, ... T-Mobile hires former Clearwire exec Mike Sievert as new CMOFierceWireless T-Mobile USA appoints Sievert as CMOTelecompaper (subscription) all 3 news articles »

11/19/2012 10:26 AM

IAB Updates Mobile Metrics, AIms For Uniform Standards - MediaPost Communications

IAB Updates Mobile Metrics, AIms For Uniform Standards MediaPost Communications The Interactive Advertising Bureau on Monday released updated guidelines for measuring mobile Web advertising in conjunction with the Mobile Marketing Association and the Media Rating Council. The new guidelines require client-side counting for mobile ... Updated Mobile Web Advertising Measurement Guidelines Released for Public ...MarketWatch (press release) IAB Releases SafeFrame 1.0 for Public Comment, Specifications Will Power ...Business Wire (press release) all 11 news articles »

11/19/2012 07:13 AM

Numero Uno Web Solutions Expands Online Marketing Services with Addition of ... - Equities.com

Numero Uno Web Solutions Expands Online Marketing Services with Addition of ... Equities.com The future of online marketing is mobile. Mobile Internet usage currently accounts for 10% of all Internet traffic, up from just one percent in 2009. More interestingly, sales generated from online mobile sources are growing rapidly, with 71% of that ... and more »

11/15/2012 08:42 AM

LIN Media Launches New Mobile Marketing Company - DailyFinance

LIN Media Launches New Mobile Marketing Company DailyFinance LIN Mobile furthers the Company's goal to be advertisers' preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc ... LIN Media Launches Mobile Marketing CompanyBroadcasting & Cable all 13 news articles »

11/19/2012 08:38 AM

Industry Experts Predict the Top 5 Digital Marketing Trends for 2013 - ADOTAS

Industry Experts Predict the Top 5 Digital Marketing Trends for 2013 ADOTAS The rise in m-commerce and mobile usage has increased the business demand for mobile site and app analytics data. Mobile specific tag management systems by enterprise vendors like Tealium will allow brands to accelerate mobile marketing velocity by ...

11/19/2012 07:28 AM

SmartPing™ partners with Baesman to offer a new location-based, geo-fencing ... - Sacramento Bee

SmartPing™ partners with Baesman to offer a new location-based, geo-fencing ... Sacramento Bee "We're very excited to add the SmartPing mobile app to the wide array of direct marketing tools and integrated strategies that Baesman currently offers our clients," said Rod Baesman, CEO of Baesman Group Inc. "Mobile marketing is not only an exciting ... and more »

11/19/2012 07:07 AM

Make marketing personal, mobile to nurture leads - Financial Post

Financial Post Make marketing personal, mobile to nurture leads Financial Post Professional marketers know the importance of “nurturing” leads. To keep your sales funnel full, you must find consistent, creative ways to stay in touch with potential customers (say, names collected at a trade show) and to differentiate between the ...

11/19/2012 07:47 AM

Ethical mobile brand launches - Marketing Week

Ethical mobile brand launches Marketing Week We knew if we wanted to do this we needed to go with the largest mobile network in the UK.” Awareness for the service will be pushed through in-kind marketing from charities already signed up in support of the initiative including the NSPCC, Childline ... and more »