mobile marketing - Google News

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11/19/2012 05:32 AM

Mobile Marketing & Advertising 2013: Challenges and Opportunities - Sacramento Bee

Mobile Marketing & Advertising 2013: Challenges and Opportunities Sacramento Bee No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including ... Challenges & Opportunities in Mobile Marketing & Advertising 2013SBWire (press release) all 11 news articles »

11/19/2012 01:29 PM

The 'Local' Path To Mobile Marketing - Seeking Alpha

The 'Local' Path To Mobile Marketing Seeking Alpha Until recently, mobile marketing had consisted of big players like Google (GOOG) and Facebook (FB) sending out billboard-type ads to users based on demographics or search queries. If you were located in Des Moines, and you were looking for an all night ...

11/19/2012 10:23 PM

Intel CEO Search Pits Insiders Against Mobile-Chip Vetera - Businessweek

Brisbane Times Intel CEO Search Pits Insiders Against Mobile-Chip Vetera Businessweek (INTC), seeking a replacement for departing Chief Executive Officer Paul Otellini, needs a candidate with credentials internal contenders lack: a record of success in the market for mobile-device semiconductors. The world's largest chipmaker said ... Intel's CEO Otellini Retiring After Lagging Behind in MobileSan Francisco Chronicle Intel Partners: Otellini's Successor Must Continue Mobile ChargeCRN all 816 news articles »

11/19/2012 09:56 AM

Missing the dazzling profit potential of free apps - BGR

The Age Missing the dazzling profit potential of free apps BGR Many tech journalists have recently rendered grim judgments on the mobile app market. One such jeremiad was recently published by The Atlantic. The column ponders “How Much Longer Can Tech's Free Party Last?” and whether “somewhere in the distant ... Trulia: Here's How to Monetize MobileForbes Appsfire Releases Slick Update to 5 Star App That Finds the Best iOS ...MarketWatch (press release) Premier Small Business Consultant Calls Experts to Share Their Message of ...Melodika.net (press release) all 143 news articles »

11/19/2012 03:11 PM

Next Generation Mobile Tablets Will Lead the 2012 Holiday Shopping Season - Fox Business

Student Operated Press Next Generation Mobile Tablets Will Lead the 2012 Holiday Shopping Season Fox Business With multi-billion dollar global marketing and advertising strategies in place and tech business mainstays such as Apple, Microsoft and Amazon battling for valuable mobile market share, the 2012 holiday shopping season will undoubtedly be driven by a ... Mobile Apps to Dictate Consumer Shopping During Black FridayBusiness Review USA all 3 news articles »

11/19/2012 08:32 AM

T-Mobile Hires New Chief Marketing Officer - WebProNews

Mobile Marketing Watch T-Mobile Hires New Chief Marketing Officer WebProNews T-Mobile announced this weekend that it has appointed Michael Sievert as the company's new chief marketing officer. Sievert began his new position today. Sievert has 20 years of marketing experience with companies such as Clearwire, AT&T Wireless, ... T-Mobile Taps Industry Vet as New CMOAdweek T-Mobile hires former Clearwire exec Mike Sievert as new CMOFierceWireless T-Mobile Touts New Chief Marketing OfficerMobile Marketing Watch Telecompaper (subscription) all 5 news articles »

11/19/2012 10:26 AM

IAB Updates Mobile Metrics, AIms For Uniform Standards - MediaPost Communications

IAB Updates Mobile Metrics, AIms For Uniform Standards MediaPost Communications The Interactive Advertising Bureau on Monday released updated guidelines for measuring mobile Web advertising in conjunction with the Mobile Marketing Association and the Media Rating Council. The new guidelines require client-side counting for mobile ... Updated Mobile Web Advertising Measurement Guidelines Released for Public ...MarketWatch (press release) IAB releases SafeFrame 1.0 specificationsBtoB Magazine IAB Releases SafeFrame 1.0 for Public Comment, Specifications Will Power ...Business Wire (press release) all 12 news articles »

11/19/2012 03:08 PM

Mobixa knows aggressive marketing doesn't work, relies heavily on Internet - Examiner.com

Mobixa knows aggressive marketing doesn't work, relies heavily on Internet Examiner.com The company also wants to be known as a trusted, online recommence advisor for consumers that are considering trading in their old or current iPhones and Smartphones through their free service working seamlessly across mobile phone carriers including ... and more »

11/15/2012 08:42 AM

LIN Media Launches New Mobile Marketing Company - DailyFinance

LIN Media Launches New Mobile Marketing Company DailyFinance LIN Mobile furthers the Company's goal to be advertisers' preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc ... LIN Media Launches Mobile Marketing CompanyBroadcasting & Cable all 13 news articles »

11/19/2012 05:06 PM

5 reasons to embrace in-game mobile advertising - iMedia Connection

iMedia Connection 5 reasons to embrace in-game mobile advertising iMedia Connection Just think about it -- when people are not at their computer, they still have access to their phone. Plus, playing games on a smartphone is a common way to pass the time. Primarily, you should add in-game advertising to your mobile marketing strategy ...