mobile marketing - Google News

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11/28/2012 06:05 AM

Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Folio Magazine Mobile Marketing: How To Generate Loyalty On The Go Forbes It's important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We're deep in a world of mobile dominance, and an effective strategy to capitalize on ... Pew Research: Mobile Browsing, Usage Continues to GrowFolio Magazine all 35 news articles »

11/29/2012 10:12 AM

Mobile marketing works but it's often underestimated - QR Code Press

QR Code Press Mobile marketing works but it's often underestimated QR Code Press The use of mobile marketing is picking up at a tremendous rate and consumers are highly enthusiastic and responsive to many of its various forms, driving mcommerce and offline shopping overall, but they are also under the impression that they don't ... Mobile Ads Still Lag In Likability Among ConsumersMinonline (subscription) all 2 news articles »

11/28/2012 11:14 AM

What Mobile Marketers Can Learn From The Papa John's Lawsuit - Business 2 Community

Business 2 Community What Mobile Marketers Can Learn From The Papa John's Lawsuit Business 2 Community Mobile marketing has become quite ubiquitous I would say as it seems not a day goes by where we are not reading about something relating to mobile marketing. For example last week's announcement by Orbitz highlighting the fact that smartphones now ... Back to Basics: Leveraging Data to Deliver What the Customer WantsADOTAS all 2 news articles »

11/28/2012 09:01 PM

Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra - Pitch (blog)

Pitch (blog) Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra Pitch (blog) Ford recently launched the new facelift version of its popular compact hatchback Figo in India, along with a new campaign. Anurag Mehrotra, Vice President, Marketing, Ford India, talks to Pitch about the new launch and consumer insight that led to it ... and more »

11/28/2012 08:14 AM

Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds - Proactive Investors USA & Canada

Proactive Investors USA & Canada Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds Proactive Investors USA & Canada Vancouver-based mobile marketing services firm Snipp Interactive (CVE:SPN) reported Wednesday a more than 50 per cent increase in third quarter revenue, citing a growing sales channel through existing and new customers. For the quarter that ended ... Snipp Interactive Inc. Reports 50% Year on Year Growth in 3rd Quarter 2012 ...Equities.com Snipp partners with Meredith Corp for new Reader Response activation programProactive Investors UK Snipp Mobilizes Meredith Special Interest Publications (SIP) Business Reply ...MarketWatch (press release) all 17 news articles »

11/29/2012 08:30 AM

Social content: Better than ads for mobile marketing - Brafton

Brafton Social content: Better than ads for mobile marketing Brafton In the Content Marketing Institute's recent B2C report, 43 percent of survey respondents plan to use mobile marketing in 2013. More, 42 percent of B2C marketers will develop mobile applications to engage with prospects. Overall, 85 percent of B2C ...

11/27/2012 07:50 AM

Mobile: An Effective -- Yet Unloved -- Marketing Medium - Forbes

MediaPost Communications Mobile: An Effective -- Yet Unloved -- Marketing Medium Forbes The promise of mobile marketing is staggering. And for good reason: Despite an overwhelming lack of enthusiasm for it, audiences respond to it. According to the latest AdReaction report out today from Millward Brown and its Dynamic Logic and Firefly ... Mobile Key For Marketers, But Sites, Apps Disappoint UsersMediaPost Communications all 7 news articles »

11/26/2012 09:40 AM

Mobile Marketing: Creating Websites Optimized for Mobile Devices - Search Engine Journal

Search Engine Journal Mobile Marketing: Creating Websites Optimized for Mobile Devices Search Engine Journal As smartphone penetration continues to grow, mobile marketing will also continue to grow in importance. Fail to keep up and you could be missing out. Photo credits: @ mashup â€Â" courtesy © Thomas Jansa â€Â" Fotolia.com, and PC versus mobile â€Â" courtesy ...

11/29/2012 02:12 AM

Money still being spent on mobile marketing - Business Strata - Business News

Money still being spent on mobile marketing Business Strata - Business News He said many firms wrongly feel that their mobile marketing strategies have been successful if they have a certain amount of downloads or there is a strong reaction to a mobile webpage. "You need to spend more quality time on retention thinking about ...

11/27/2012 08:59 PM

Top 10 Mobile Marketing Initiatives 2012 (Video) - iMedia Connection (blog)

Top 10 Mobile Marketing Initiatives 2012 (Video) iMedia Connection (blog) won't come as a shock that there isn't much in the way of pure-play mobile ads in this year's list of top 10 mobile marketing initiatives. For me, mobile isn't about taking an ad model from the old-school Internet â€Â" namely a "ad banner" â€Â" and plopping ...