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11/14/2012 06:13 AM

Search Marketing: Time To Re-engineer - MediaPost Communications

Search Marketing: Time To Re-engineer MediaPost Communications Long the afterthought of the digital marketing tool kit, “search” is emerging as a nexus between consumer behavior and real-time data. In fact, I would argue that as more social platforms emerge and devices continue to become the lifeblood of ...

11/14/2012 11:25 AM

4 Anti-Science Marketing Attitudes That Keep Us In The Stone Ages - Search Engine Land

Search Engine Land 4 Anti-Science Marketing Attitudes That Keep Us In The Stone Ages Search Engine Land As I write this, we have all let our breath out having learned the outcome of a presidential election and countless congressional races. Now that the task of getting elected is behind us, it is time to examine a bastion of political debate: bashing ...

11/14/2012 07:25 AM

What is online marketing? Why does online marketing matter to local businesses? - Nashua Telegraph (blog)

What is online marketing? Why does online marketing matter to local businesses? Nashua Telegraph (blog) Online marketing is really just an extension of your regular marketing program. If customers or potential consumers are likely to search for your products or services online, use social media or other online services (even email!), you want to make ... New Video Gives Online Marketing InsightEquities.com all 7 news articles »

11/13/2012 06:37 AM

A Search Marketer's Guide To Google Display Advertising - Search Engine Land

Brafton A Search Marketer's Guide To Google Display Advertising Search Engine Land Google has been hard at work again on the AdWords interface to the Google Display Network (GDN), adding all sorts of new feature and interface updates. Take a quick glance at the AdWords help files online and you may be surprised at how many of the ... Optify Study: Google's "Not Provided" Rises To Almost 40% Of Organic Traffic ...Marketing Vox News The B2B Marketer's Guide to Keyword OptimizationTopTenWholesale News How to Measure SEO PerformancePractical Ecommerce CMSWire -Business 2 Community -Brafton all 19 news articles »

11/14/2012 09:03 AM

Video SEO: Moving on up - Marketing Week

Marketing Week Video SEO: Moving on up Marketing Week Video content might have become an integral part of the marketing mix, but many brands seem lost when it comes to search engine optimisation for video. Search agencies offer clients 'first page' guarantees on their search engine rankings, but how many ... The Most Powerful Content Marketing Tactic To Improve Your SEOBusiness 2 Community 5 ways to rock your brand's YouTube campaignMemeburn all 98 news articles »

11/13/2012 06:14 AM

Search Engine Land's Must Attend Social Media Marketing Conference in 3 ... - Search Engine Land

Search Engine Land's Must Attend Social Media Marketing Conference in 3 ... Search Engine Land Calling all internet marketers! Search Engine Land's SMX Social Media Marketing is coming to Las Vegas in just 3 short weeks. Immerse yourself in two days 100% dedicated to social media marketing â€Â" it's an investment you'll be pleased you made in 2013 ... and more »

11/13/2012 02:02 PM

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights - Search Engine Watch

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights Search Engine Watch His team has just released the results of a recent research project on the mobile marketing opportunity by Google Analytics and ClickZ. Their joint research is being dissected on-stage at SES Chicago, as Singer sits on a panel alongside Search Engine ... and more »

11/12/2012 10:35 AM

Is Content Marketing More Valuable Than Search? - Forbes

Forbes Is Content Marketing More Valuable Than Search? Forbes We recently analyzed the effectiveness that these articles have had for the company, and discovered that content marketing performs significantly better than search at gaining new customers â€Â" and it's more cost-effective as well. I wanted to share of ...

11/13/2012 07:34 AM

Search Is But One Tool In Your Marketing Toolbox - MediaPost Communications

Search Is But One Tool In Your Marketing Toolbox MediaPost Communications As the old saying goes, when you have a hammer, everything looks like a nail -- and search is one excellent hammer. But the fact is, like every tool, there are some things search just does not do well on its own. Let's explore some of the shortcomings ...

11/14/2012 08:43 AM

Imerex, Inc. to Takeover Online Marketing for DwellStudio, Modern Home Design ... - PYMNTS.com

Imerex, Inc. to Takeover Online Marketing for DwellStudio, Modern Home Design ... PYMNTS.com Imerex is a search engine marketing (SEM) firm that specializes in helping clients successfully grow their brand. “Many high-end brands use their websites to showcase their products to users who already know their brand name. We focus on helping ... and more »