Wednesday, 5 December 2012

mobile marketing - Google News

Google News


12/05/2012 10:34 AM
Verizon seeks customers to spam with mobile marketing forever - Ars Technica

MiamiHerald.com

Verizon seeks customers to spam with mobile marketing forever
Ars Technica
Verizon is starting to contact customers this week about allowing the telecom to sell their dataâ€Â"including location, browsing information, and mobile app usageâ€Â"to third-party marketers in exchange for… coupons. The company promises one coupon up ...
Verizon Selects uses subscribers' location, usage data for opt-in ad programFiercemobilecontent
Verizon asks customers to opt in to personalized marketing programTechRadar UK
AT&T, Verizon offer daily deals with a phone-tracking twistGigaOM

all 320 news articles »

12/05/2012 03:07 PM
Is Holy Grail Of Local Mobile Marketing In Sight? - Seeking Alpha

Is Holy Grail Of Local Mobile Marketing In Sight?
Seeking Alpha
Mobile marketing may be the "last frontier" of the internet left to conquer, but as of today it seems nobody quite understands how to do it. And while many flail about trying to figure it out, the vast profit potential that resides in that new, mobile ...


12/05/2012 07:17 AM
It's time to bury mobile marketing, 360ft underground - The Guardian (blog)

The Guardian (blog)

It's time to bury mobile marketing, 360ft underground
The Guardian (blog)
London's underground has always provided advertisers with a captive audience. Other than reading newspapers, looking at your smartphone, tablet or eReader, there's little else to look at while waiting for the next train, which is why adverts can ...


11/27/2012 07:55 AM
What Mobile Marketers Can Learn From The Papa John's Lawsuit - Forbes

Marketing magazine Australia (blog)

What Mobile Marketers Can Learn From The Papa John's Lawsuit
Forbes
Mobile marketing has become quite ubiquitous I would say as it seems not a day goes by where we are not reading about something relating to mobile marketing. For example last week's announcement by Orbitz highlighting the fact that smartphones now ...
Community spirit over the mobileFinancial Express
It's the year of mobile… againMarketing magazine Australia (blog)
4 Tips For Capitalizing On Untapped Mobile ConversionsMarketing Land
Chief Marketer
all 5 news articles »

12/04/2012 09:58 PM
5 Reasons Why Mobile Web Marketing is Still a Challenge - ADOTAS

5 Reasons Why Mobile Web Marketing is Still a Challenge
ADOTAS
We've all seen the statistics on the staggering growth of mobile. According to Google, mobile search will surpass the desktop search by the end of 2013, with Google mobile ad revenue reaching $8 billion in 2012 (increasing more than 3 times from 2011).


11/28/2012 06:05 AM
Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Mobile Marketing: How To Generate Loyalty On The Go
Forbes
It's important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We're deep in a world of mobile dominance, and an effective strategy to capitalize on ...

and more »

12/05/2012 06:06 AM
Mobivity and the Bowling Proprietors' Association of America (BPAA) Strike a ... - MENAFN.COM

Mobivity and the Bowling Proprietors' Association of America (BPAA) Strike a ...
MENAFN.COM
NewsLetter: Search: advanced. Mobivity and the Bowling Proprietors' Association of America (BPAA) Strike a Partnership to Deliver Mobile Marketing to More Than 3,500 US Bowling Centers Join our daily free Newsletter. MENAFN - - 12/5/2012 8:01:06 AM ...

and more »

12/05/2012 11:01 PM
“We are likely to see businesses investing in mobile-only websites” - Digital Market Asia

Digital Market Asia

“We are likely to see businesses investing in mobile-only websites”
Digital Market Asia
Mobile is a sure investment for marketers today and in the coming years, regardless of industry or target market. John Merakovsky, managing director of Marketing Services, Experian Asia Pacific in an interview with DMA talks about how mobile marketing ...


12/01/2012 11:42 AM
3 Mobile Marketing Technologies to Watch in 2013 - Customer Think (blog)

3 Mobile Marketing Technologies to Watch in 2013
Customer Think (blog)
Mobile, mobile and mobile. If someone asked you to describe the top three digital marketing trends for next year, that might be your answer. As 2012, the year of social media, draws to a close; it's time to start planning for 2013. For marketers that ...


12/05/2012 08:23 AM
Strategise before engaging mobile marketing channel - Business Daily

Strategise before engaging mobile marketing channel
Business Daily
The metrics that need to be measured are unknown and hence it is difficult to justify spend on mobile. There is no standard template that one can apply and for each brand you must know which questions to ask to guide your strategy process, which is why ...


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