mobile marketing - Google News

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12/05/2012 10:34 AM

Verizon seeks customers to spam with mobile marketing forever - Ars Technica

SlashGear Verizon seeks customers to spam with mobile marketing forever Ars Technica Verizon is starting to contact customers this week about allowing the telecom to sell their dataâ€Â"including location, browsing information, and mobile app usageâ€Â"to third-party marketers in exchange for… coupons. The company promises one coupon up ... Verizon Selects uses subscribers' location, usage data for opt-in ad programFiercemobilecontent Verizon Selects brings targeted ads to VZ wireless customers, induces more ...Engadget Verizon asks customers to opt in to personalized marketing programTechRadar UK all 16 news articles »

12/05/2012 07:17 AM

It's time to bury mobile marketing, 360ft underground - The Guardian (blog)

The Guardian (blog) It's time to bury mobile marketing, 360ft underground The Guardian (blog) London's underground has always provided advertisers with a captive audience. Other than reading newspapers, looking at your smartphone, tablet or eReader, there's little else to look at while waiting for the next train, which is why adverts can ...

12/04/2012 09:58 PM

5 Reasons Why Mobile Web Marketing is Still a Challenge - ADOTAS

5 Reasons Why Mobile Web Marketing is Still a Challenge ADOTAS We've all seen the statistics on the staggering growth of mobile. According to Google, mobile search will surpass the desktop search by the end of 2013, with Google mobile ad revenue reaching $8 billion in 2012 (increasing more than 3 times from 2011).

12/04/2012 09:02 AM

British Gas and IMImobile win the Effective Mobile Marketing Award for Best ... - Equities.com

British Gas and IMImobile win the Effective Mobile Marketing Award for Best ... Equities.com London, UK -- IMImobile, a leading global specialist provider of mobile data platform and services to telecom operators and enterprises, today announced it has won the Most Effective CRM/Enterprise Messaging Campaign award at the Effective Mobile ... and more »

12/05/2012 06:06 AM

Mobivity and the Bowling Proprietors' Association of America (BPAA) Strike a ... - MENAFN.COM

Mobivity and the Bowling Proprietors' Association of America (BPAA) Strike a ... MENAFN.COM NewsLetter: Search: advanced. Mobivity and the Bowling Proprietors' Association of America (BPAA) Strike a Partnership to Deliver Mobile Marketing to More Than 3,500 US Bowling Centers Join our daily free Newsletter. MENAFN - - 12/5/2012 8:01:06 AM ... and more »

12/04/2012 07:37 AM

SAMY Awarded Most Effective Mobile Couponing/Barcode Campaign In 2012 - Sacramento Bee

SAMY Awarded Most Effective Mobile Couponing/Barcode Campaign In 2012 Sacramento Bee The Effective Mobile Marketing Awards are presented by Mobile Marketing Magazine and open to mobile marketing companies around the world. Mobile Marketing Magazine presented the awards in London and winners were selected by a panel of ... and more »

11/27/2012 07:55 AM

What Mobile Marketers Can Learn From The Papa John's Lawsuit - Forbes

Marketing magazine Australia (blog) What Mobile Marketers Can Learn From The Papa John's Lawsuit Forbes Mobile marketing has become quite ubiquitous I would say as it seems not a day goes by where we are not reading about something relating to mobile marketing. For example last week's announcement by Orbitz highlighting the fact that smartphones now ... Community spirit over the mobileFinancial Express It's the year of mobile… againMarketing magazine Australia (blog) 4 Tips For Capitalizing On Untapped Mobile ConversionsMarketing Land Chief Marketer all 5 news articles »

12/05/2012 08:23 AM

Strategise before engaging mobile marketing channel - Business Daily

Strategise before engaging mobile marketing channel Business Daily The metrics that need to be measured are unknown and hence it is difficult to justify spend on mobile. There is no standard template that one can apply and for each brand you must know which questions to ask to guide your strategy process, which is why ...

11/28/2012 06:05 AM

Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Mobile Marketing: How To Generate Loyalty On The Go Forbes It's important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We're deep in a world of mobile dominance, and an effective strategy to capitalize on ... and more »

12/01/2012 11:42 AM

3 Mobile Marketing Technologies to Watch in 2013 - Customer Think (blog)

3 Mobile Marketing Technologies to Watch in 2013 Customer Think (blog) Mobile, mobile and mobile. If someone asked you to describe the top three digital marketing trends for next year, that might be your answer. As 2012, the year of social media, draws to a close; it's time to start planning for 2013. For marketers that ...