search marketing - Google News

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01/16/2013 05:23 AM

7 Predictions for 2013: Search Marketing & Big Data Analytics - Search Engine Watch

7 Predictions for 2013: Search Marketing & Big Data Analytics Search Engine Watch Without a doubt, 2013 will be even more challenging for search marketers to break through the noise and engage with their audience. The amount of information and the fragmentation of online consumer channels will continue to grow exponentially and ... and more »

01/16/2013 08:06 AM

Facebook Graph Search Is Here. What Do Marketers Need to Know? - AdAge.com

Business 2 Community Facebook Graph Search Is Here. What Do Marketers Need to Know? AdAge.com When Facebook announces something, people listen. And when the words "Facebook" and "search" are mentioned in one event, people really listen. And when marketers learn the possibilities presented by this new search product, called "Graph Search," ... How Facebook's Graph Search Will Affect Business MarketersBusiness 2 Community Facebook's Graph Search crowns triple-threat to Google's market dominanceMarketing Week Live Blog: The Facebook Graph Search Press ConferenceMarketing Land Econsultancy (blog) -Marketing Pilgrim -Mobile Marketing Watch all 2,934 news articles »

01/16/2013 07:29 AM

How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach ... - Search Engine Land

Search Engine Land How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach ... Search Engine Land In search marketing, many advertisers' campaigns are constrained by limited inventory on their most effective keywords, as users typically spend less than 5% of their time on search engines. The addition of FBX alone provides three times the amount of ... Simpli.fi platform added to Facebook networkVertical Leap News (press release) all 2 news articles »

01/15/2013 08:27 AM

In Search of Marketing Excellence: Ten Differences Between High-Performing ... - Forbes

Forbes In Search of Marketing Excellence: Ten Differences Between High-Performing ... Forbes Marketing excellenceâ€Â"marketing leaders strive to attain it and marketing professors strive to dissect it. For the first time, The CMO Survey-August 2012 asked top marketers “How would you rate your company's marketing excellence?” on a 7-point scale ...

01/16/2013 02:38 AM

Facebook launches social search - Marketing Week

Facebook launches social search Marketing Week Andreas Pouros, chief operating officer at digital marketing agency Greenlight, says the launch of Graph Search may not be welcomed by all brands - and crucially investors who are looking for more ways Facebook can add new revenue streams to ensure its ...

01/15/2013 06:13 PM

Report: Global paid search up 18% YoY - BizReport

Report: Global paid search up 18% YoY BizReport Look for search marketing to continue holding strong across the global marketing space. According to new data out from Covario the global search spend increased by 18% in 2012. One interesting change is that more ad dollars are being pushed into mobile ... Covario Finds 2012 Global Paid Search Spending Grew 18 PercentMarketWatch (press release) all 8 news articles »

01/16/2013 10:23 AM

SmartSearch Marketing Adopts Google's DoubleClick Search To Further Boost ... - Virtual-Strategy Magazine (press release)

SmartSearch Marketing Adopts Google's DoubleClick Search To Further Boost ... Virtual-Strategy Magazine (press release) SmartSearch Marketing, a full-service search engine marketing agency, and a Google Adwords Certified Partner, announced today it has adopted Google's DoubleClick Search to further improve its clients' return on investment (ROI) in paid search. and more »

01/15/2013 10:11 AM

Paid search revenue jumps over the holidays - InternetRetailer.com

Econsultancy Paid search revenue jumps over the holidays InternetRetailer.com Online retailers worldwide increased their revenue from paid search this holiday season by 36% year over year, according to digital marketing technology company Kenshoo. The Kenshoo 2012 Global Online Retail Holiday Shopping Report includes data ... UK retailers increase spending on paid search, with nearly a third of clicks ...InternetRetailing.net Kenshoo Releases 2012 Global Online Retail Holiday Shopping Report ...Equities.com all 5 news articles »

01/14/2013 02:23 PM

Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land - Search Engine Land

Search Engine Land Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land Search Engine Land Ginny joins us as a Contributing Writer and will focus primarily on covering paid advertising topics â€Â" paid search on Search Engine Land and paid social media/display advertising on Marketing Land, for example. When she's not writing for our sites ... and more »

01/16/2013 04:31 AM

Facebook unveils new search engine - Vertical Leap News (press release)

Facebook unveils new search engine Vertical Leap News (press release) As reported yesterday, rumours began circulating that Facebook's 'secret project' could be search-related. Facebook confirmed the rumours with Zuckerberg making an announcement at 6pm GMT. The new search engine, called 'Graph Search', is designed ...