digital marketing - Google News

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03/13/2013 12:17 PM

Gap's 'Lo-Fi' Approach to Digital Marketing - Mashable

Gap's 'Lo-Fi' Approach to Digital Marketing Mashable AUSTIN â€Â" Gap isn't a brand that you'd expect to see at SXSW, but it's making a splash during the music portion of the festival, partnering with Tumblr to bring Austin-goers tunes by Macklemore and Ryan Lewis, the Shout Out Louds and more. (The brand ...

03/14/2013 10:04 AM

Why SMEs should boost their digital marketing strategy now (and how to get ... - Econsultancy (blog)

Econsultancy (blog) Why SMEs should boost their digital marketing strategy now (and how to get ... Econsultancy (blog) In the last year more and more small business owners have adopted new ways of thinking to transform their business strategy with new digital marketing tools, helping them build customer engagement and start to rival the big players. In this blog post ...

03/14/2013 03:35 AM

Digital Marketing Institute to create 30 jobs - Irish Times

Irish Times Digital Marketing Institute to create 30 jobs Irish Times The Digital Marketing Institute is to create 30 new jobs this year, the education company said today. The company will add 10 new people to its staff with the opening of a new London office, and will hire a further 20 people over the course of the year ... 30 new jobs to be created at the Digital Marketing InstituteSiliconrepublic.com Pictured: Ian Dodson, Digital Marketing Institute Digital Marketing Institute ...TechCentral.ie Digital Marketing Institute taking on 10 staff and opening London officeBusinessandleadership.com all 4 news articles »

03/14/2013 07:16 AM

55% of businesses plan to increase digital marketing budgets in 2013 - Econsultancy (blog)

Econsultancy (blog) 55% of businesses plan to increase digital marketing budgets in 2013 Econsultancy (blog) More than a third of companies (39%) plan to increase their digital marketing budgets this year at the expense of other channels, according to the new Econsultancy and SoDA Digital Marketing Outlook Report 2013. A further 16% of respondents said that ... 41% Marketers Save Money From Digital Marketing Strategy Than Traditional ...Dazeinfo all 4 news articles »

03/13/2013 07:25 AM

Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For ... - TechCrunch

MediaPost Communications Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For ... TechCrunch If you thought corporate websites were gathering the equivalent of digital dust as marketers moonlight on social media to lure in the punters, think again. According to a new poll of U.S. marketers conducted by Gartner, corporate websites are ranked as ... Digital marketing spend increasing, says GartnerZDNet Digital Marketing Budgets On The RiseMediaPost Communications Digital marketing budgets expected to rise 9% in 2013VatorNews BtoB Magazine -eWeek all 6 news articles »

03/13/2013 04:15 AM

Digital marketing and branding: interview with P&G's Roisin Donnelly - The Guardian (blog)

The Guardian (blog) Digital marketing and branding: interview with P&G's Roisin Donnelly The Guardian (blog) Developments in digital mean people can hear from "someone like them" at the click of a button â€Â" and they trust those views above all else. People are looking for brands they can trust and relevant and personalised marketing tailored to their needs. and more »

03/14/2013 11:15 AM

Larissa's Picks to Click: Starwood Adopts Sojern, Digital Marketing Budgets ... - ADOTAS

Larissa's Picks to Click: Starwood Adopts Sojern, Digital Marketing Budgets ... ADOTAS AdExchanger looks at Starwood Hotel's attempts to make the most of their marketing by adopted Sojern, a company that targets ads to travelers. A new survey from MediaPost examines how digital marketing is on the rise, on average, accounting for 25% of ... New digital ad model boosts StarwoodWarc all 3 news articles »

03/14/2013 06:21 AM

Chief Marketing Officers Learning to Use Digital Marketing - The Epoch Times

Chief Marketing Officers Learning to Use Digital Marketing The Epoch Times The CMO of today must be ready to re-brand the firm, utilize social media, and learn to integrate multiple new digital technologies into the marketing strategy, according to a recent forum for CMOs. The Argyle Executive Forum held its 2013 Chief ...

03/12/2013 08:29 AM

The Oxymoron That Is Digital Marketing - Forbes

Forbes The Oxymoron That Is Digital Marketing Forbes A recent report revealed that while budgets for digital marketing are expected to increase across many specific channels including email marketing, SEO and mobile â€Â" one major component of digital marketing is in decreasing and has in fact been falling ...

03/14/2013 06:02 AM

New digital marketing agency The Earthworks unveiled - PMLiVE

New digital marketing agency The Earthworks unveiled PMLiVE Open Health, Alex Butler and Carwyn Jones have launched a new UK-based digital venture called The Earthworks. The digital marketing and communications agency will offer the pharmaceutical industry with a full service digital offering, covering ... and more »