mobile marketing - Google News

Google News

02/28/2013 12:46 PM

Chok! Chok! Chok! ad shakes up mobile marketing - Reuters

Yahoo!7 News Chok! Chok! Chok! ad shakes up mobile marketing Reuters "The consumer is there so we as marketers start to salivate," said Mike Parker, chief digital officer for McCann, in an interview at the Mobile World Congress. "But people are so underwhelmed by banner ads on tiny screens. We are all still searching ... Mobile advertising from Asia honored in GSMA Global Mobile Awards 2013Campaign Asia-Pacific all 3 news articles »

03/01/2013 10:54 AM

Understanding Women and Mobile Payments in Emerging Markets - Mobile Marketing Watch

Mobile Marketing Watch Understanding Women and Mobile Payments in Emerging Markets Mobile Marketing Watch Understanding Women and Mobile Payments in Emerging Markets 300x225 Understanding Women and Mobile Payments in Emerging The GSMA mWomen Program and Visa have just released a study on women and mobile money programs. and more »

03/01/2013 09:46 AM

Facebook to Acquire Advertising Platform from Microsoft - Mobile Marketing Watch

Mobile Marketing Watch Facebook to Acquire Advertising Platform from Microsoft Mobile Marketing Watch Confirmation of the intention came late Thursday from Brian Boland, director of monetization product marketing at Facebook. “Many marketers that advertise on Facebook today use Atlas, and Atlas has been an approved partner for measurement since June,” ... Facebook confirms buying Microsoft's Atlas to boost ad salesInfoWorld Facebook buying Microsoft's AtlasITWorld Canada Facebook acquires Microsoft's Atlas advertising platformFiercemobilecontent Marketing Land -CIO Today -CMSWire all 105 news articles »

03/01/2013 02:31 AM

Trailblazers Needed for Mobile Marketing - Campaign Asia-Pacific (blog)

1to1 Media (registration) Trailblazers Needed for Mobile Marketing Campaign Asia-Pacific (blog) The study was designed to measure attitudes towards mobile marketing, primarily within client-side advertisers and marketing services agencies, and surveyed respondents from 18 different markets in the region. What was the key finding? That brands in ... Marketing Fundamentals at the Heart of Mobile Growth1to1 Media (registration) What's hot in mobile marketing?bdaily Mobile web use demands new content marketing strategiesBrafton all 4 news articles »

03/01/2013 04:20 AM

Ogilvy invests in South African mobile marketing specialist - Telecompaper (subscription)

Ogilvy invests in South African mobile marketing specialist Telecompaper (subscription) Ogilvy & Mather has taken a step forward in developing its South African mobile marketing capability by acquiring a majority share in the South Africa mobile marketing company Strike Media Proprietary. Strike Media is a full service mobile marketing ... and more »

02/28/2013 04:15 AM

Mobile Marketing Madness - ClickZ

Mobile Marketing Madness ClickZ It seems every year there is a proclamation that this will be the year for mobile marketing. Well, it's just not that simple. The fact is, mobile usage is growing steadily each and every year, accounting for a larger and larger percentage of how we ...

02/28/2013 10:03 PM

The Era of Social Casino Games Has Begun - Mobile Marketing Watch

Mobile Marketing Watch The Era of Social Casino Games Has Begun Mobile Marketing Watch GameHouse, the Seattle-based division of RealNetworks, is betting all of its chips on social casino games. Sharing the belief that online and mobile gambling may be the next billion dollar industry, Matt Hulett â€Â" the president of GameHouse â€Â" is letting ... and more »

02/28/2013 03:42 PM

Breaking: Groupon CEO Andrew Mason is Gone - Mobile Marketing Watch

Mobile Marketing Watch Breaking: Groupon CEO Andrew Mason is Gone Mobile Marketing Watch “Groupon will continue to invest in growth, and we are confident that with our deep management team and market-leading position, the company is well positioned for the future,” Leonsis stated after news of Mason's dismissal was confirmed. The news ... Mason Marches, Groupon RegroupsE-Commerce Times all 311 news articles »

02/28/2013 09:15 AM

Barnes & Noble Confirms Plummeting Nook Sales - Mobile Marketing Watch

Mobile Marketing Watch Barnes & Noble Confirms Plummeting Nook Sales Mobile Marketing Watch Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ... Barnes & Noble's Nook sales plunge 26% despite digital media gainsFiercemobilecontent all 104 news articles »

02/28/2013 12:17 PM

50+ Events in Social Media Marketing, Mobile Strategy and More - Mashable

50+ Events in Social Media Marketing, Mobile Strategy and More Mashable In it's 5th installment, the Mobile Marketing Strategies Summit has set out to provide an outlet for educating corporate decision makers on the value of a comprehensive mobile marketing strategy. Past summits have provided attendees with presentations ...