mobile marketing - Google News

Google News

02/28/2013 12:46 PM

Chok! Chok! Chok! ad shakes up mobile marketing - Reuters

Yahoo!7 News Chok! Chok! Chok! ad shakes up mobile marketing Reuters "The consumer is there so we as marketers start to salivate," said Mike Parker, chief digital officer for McCann, in an interview at the Mobile World Congress. "But people are so underwhelmed by banner ads on tiny screens. We are all still searching ... Mobile advertising from Asia honored in GSMA Global Mobile Awards 2013Campaign Asia-Pacific all 3 news articles »

03/01/2013 04:43 PM

Mobile Web Users Increasingly Comfortable with Mobile Ads - Mobile Marketing Watch

Mobile Marketing Watch Mobile Web Users Increasingly Comfortable with Mobile Ads Mobile Marketing Watch Mobile Web Users Increasingly Comfortable with Mobile Ads 300x211 Mobile Web Users Increasingly Comfortable with Mobile No one is saying that mobile ads have found their sweet spot with consumers yet, but they have at least achieved a new level of ...

03/01/2013 10:54 AM

Understanding Women and Mobile Payments in Emerging Markets - Mobile Marketing Watch

Mobile Marketing Watch Understanding Women and Mobile Payments in Emerging Markets Mobile Marketing Watch Understanding Women and Mobile Payments in Emerging Markets 300x225 Understanding Women and Mobile Payments in Emerging The GSMA mWomen Program and Visa have just released a study on women and mobile money programs. and more »

03/01/2013 01:52 PM

IgnitionOne Publishes 'The Integrated Marketing Playbook' - Mobile Marketing Watch

IgnitionOne Publishes 'The Integrated Marketing Playbook' Mobile Marketing Watch IgnitionOne Publishes The Integrated Marketing Playbook 300x140 IgnitionOne Publishes The Integrated Marketing Playbook Digital marketing solutions provider IgnitionOne has published “The Integrated Marketing Playbook: How to Create Simplicity from ...

03/01/2013 02:31 AM

Trailblazers Needed for Mobile Marketing - Campaign Asia-Pacific (blog)

1to1 Media (registration) Trailblazers Needed for Mobile Marketing Campaign Asia-Pacific (blog) The study was designed to measure attitudes towards mobile marketing, primarily within client-side advertisers and marketing services agencies, and surveyed respondents from 18 different markets in the region. What was the key finding? That brands in ... Marketing Fundamentals at the Heart of Mobile Growth1to1 Media (registration) What's hot in mobile marketing?bdaily Mobile web use demands new content marketing strategiesBrafton all 4 news articles »

03/01/2013 09:46 AM

Facebook to Acquire Advertising Platform from Microsoft - Mobile Marketing Watch

Mobile Marketing Watch Facebook to Acquire Advertising Platform from Microsoft Mobile Marketing Watch Confirmation of the intention came late Thursday from Brian Boland, director of monetization product marketing at Facebook. “Many marketers that advertise on Facebook today use Atlas, and Atlas has been an approved partner for measurement since June,” ... Facebook confirms buying Microsoft's Atlas to boost ad salesInfoWorld Facebook moves to improve measurement with Atlas buyMarketing Week Microsoft to Sell Atlas Online Ad Platform to FacebookeWeek Marketing Land -ITWorld Canada -Fiercemobilecontent all 112 news articles »

02/28/2013 04:15 AM

Mobile Marketing Madness - ClickZ

Mobile Marketing Madness ClickZ It seems every year there is a proclamation that this will be the year for mobile marketing. Well, it's just not that simple. The fact is, mobile usage is growing steadily each and every year, accounting for a larger and larger percentage of how we ...

03/01/2013 12:41 PM

Rumor: iPhone 5S Shipping in August - Mobile Marketing Watch

Mobile Marketing Watch Rumor: iPhone 5S Shipping in August Mobile Marketing Watch Best Practices · Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile ... and more »

03/01/2013 05:18 PM

Online Gambling Not a Sure Bet in New Jersey After All - Mobile Marketing Watch

Mobile Marketing Watch Online Gambling Not a Sure Bet in New Jersey After All Mobile Marketing Watch Best Practices · Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile ... and more »

02/28/2013 10:03 PM

The Era of Social Casino Games Has Begun - Mobile Marketing Watch

Mobile Marketing Watch The Era of Social Casino Games Has Begun Mobile Marketing Watch The Era of Social Casino Games Has Begun 300x215 The Era of Social Casino Games Has GameHouse, the Seattle-based division of RealNetworks, is betting all of its chips on social casino games. Sharing the belief that online and mobile gambling may be ... and more »