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03/12/2013 10:26 AM

Mobile Marketing: Reaching The Untethered Consumer - Forbes

Mobile Marketing: Reaching The Untethered Consumer Forbes You just cringed, which is evidence of the challenge that marketers face. Mobility makes consumers both infinitely accessible and utterly vulnerable. In life and in mobile marketing, ill-timed, ill-targeted contact is a personal affront. Like the ...

03/11/2013 11:35 PM

This awesome Coca-Cola campaign shows the vast potential of mobile marketing - The Next Web

The Next Web This awesome Coca-Cola campaign shows the vast potential of mobile marketing The Next Web Here's a great example of how mobile and creative thinking can come together to create an original and compelling marketing campaign. The video below â€Â" recently dug up by MIC Gadget â€Â" explains the Coca-Cola 'Chock Chok' campaign in Hong Kong ...

03/12/2013 05:39 AM

Sony earmarks Rs 300 crore budget for mobile marketing - Economic Times

NDTV Sony earmarks Rs 300 crore budget for mobile marketing Economic Times KOLKATA: Consumer electronics giant Sony India has earmarked a mobile marketing budget of Rs 300 crore for 2013 calendar year to create space for its Xperia brand of smartphones in the country. "We will hard sell our Xperia brand of smartphones in the ... Sony to invest Rs. 300 crore on Xperia Z marketingCIOL all 8 news articles »

03/12/2013 11:52 AM

Tapjoy: App Usage and Engagement Found 'Love' in February 2013 - Mobile Marketing Watch

Mobile Marketing Watch Tapjoy: App Usage and Engagement Found 'Love' in February 2013 Mobile Marketing Watch As more people make purchases from mobile devices, Tapjoy finds, holiday sales spikes no longer exclusive to commercial retailers. “There's a belief that app usage and engagement spikes during holidays,” explains Raghu Nayani of Tapjoy. “We tracked ...

03/12/2013 11:02 AM

Proxama and The Logic Group Partner for NFC Initiative - Mobile Marketing Watch

The Drum Proxama and The Logic Group Partner for NFC Initiative Mobile Marketing Watch NFC, mobile wallet, and mobile marketing technology provider Proxama has confirmed a new partnership this week with The Logic Group. Together, Proxama will create a complete NFC-based services offering for retail clients. The Logic Group, which ... Proxama teams with The Logic Group for NFC servicesThe Drum all 2 news articles »

03/12/2013 10:13 AM

Top Mobile Security Challenges and Opportunities in 2013 - Mobile Marketing Watch

Mobile Marketing Watch Top Mobile Security Challenges and Opportunities in 2013 Mobile Marketing Watch Top Mobile Security Challenges and Opportunities in 2013 206x300 Top Mobile Security Challenges and Opportunities in The following is a guest contribution from mobile technology expert Steve Brumer, Partner at 151 Advisors â€Â" an advisory and consulting ...

03/12/2013 09:58 AM

Study: 85% of Consumers Prefer Mobile Apps to Mobile Websites - Mobile Marketing Watch

Mobile Marketing Watch Study: 85% of Consumers Prefer Mobile Apps to Mobile Websites Mobile Marketing Watch Study 85 Percent of Consumers Prefer Mobile Apps to Mobile Websites 300x178 Study: 85% According to the findings of a new global study from technology performance company Compuware Corporation, consumers prefer mobile apps over mobile ... How Much is Mobile Marketing Worth in Promoting Your Brand?Business 2 Community Mobile sites vs native apps: which one suits your brand?Marketing magazine Australia (blog) "Poor UX is inexcusable and shows a lack of understanding and respect for the ...The Drum all 16 news articles »

03/12/2013 11:23 AM

Mobile Video Consumption Still Dominated by iOS - Mobile Marketing Watch

Mobile Marketing Watch Mobile Video Consumption Still Dominated by iOS Mobile Marketing Watch Mobile Video Consumption Still Dominated by iOS 300x215 Mobile Video Consumption Still Dominated by iOS According to a new report from Ooyala, a web video provider, two thirds of mobile-based traffic on its network comes from Apple's iPhone. Android ... iOS in-flight use takes off, Android still groundedBizReport all 46 news articles »

03/12/2013 10:32 AM

Millennial Media Publishes Comprehensive Year in Review SMART Report - Mobile Marketing Watch

Millennial Media Publishes Comprehensive Year in Review SMART Report Mobile Marketing Watch Although it was the number 2 vertical on our platform last year, it still grew spend by over 100 percent year-over-year. The top three most targeted audiences were IT Decision Makers, Gadget Geeks and In-Market Auto Buyers. Underscoring the industry ... and more »

03/12/2013 12:31 AM

Pinterest Preps for Profit with New Tools For Businesses - Mobile Marketing Watch

Mobile Marketing Watch Pinterest Preps for Profit with New Tools For Businesses Mobile Marketing Watch Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ... and more »