mobile marketing - Google News

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03/12/2013 10:26 AM

Mobile Marketing: Reaching The Untethered Consumer - Forbes

Mobile Marketing: Reaching The Untethered Consumer Forbes You just cringed, which is evidence of the challenge that marketers face. Mobility makes consumers both infinitely accessible and utterly vulnerable. In life and in mobile marketing, ill-timed, ill-targeted contact is a personal affront. Like the ...

03/11/2013 11:35 PM

This awesome Coca-Cola campaign shows the vast potential of mobile marketing - The Next Web

The Next Web This awesome Coca-Cola campaign shows the vast potential of mobile marketing The Next Web Here's a great example of how mobile and creative thinking can come together to create an original and compelling marketing campaign. The video below â€Â" recently dug up by MIC Gadget â€Â" explains the Coca-Cola 'Chock Chok' campaign in Hong Kong ...

03/12/2013 07:10 PM

Forget Hashtags, Your Tweet May Need a Disclaimer - Mobile Marketing Watch

Mobile Marketing Watch Forget Hashtags, Your Tweet May Need a Disclaimer Mobile Marketing Watch The updated guidelines for online advertising represent the commission's attempt to catch up to more than a decade of fast-evolving new technology, from the advent of the mobile revolution to an explosion in social media like Facebook and Twitter. FTC updates online marketing guidelines for mobileSydney Morning Herald FTC: Ads on mobile, social media must show disclosuresUSA TODAY FTC Updates Guidance for Mobile Ad DisclosuresAdweek AdAge.com -Marketing Land -MediaPost Communications all 20 news articles »

03/12/2013 05:39 AM

Sony earmarks Rs 300 crore budget for mobile marketing - Economic Times

Mobile & Apps Sony earmarks Rs 300 crore budget for mobile marketing Economic Times KOLKATA: Consumer electronics giant Sony India has earmarked a mobile marketing budget of Rs 300 crore for 2013 calendar year to create space for its Xperia brand of smartphones in the country. "We will hard sell our Xperia brand of smartphones in the ... Sony Xperia Z And Supermodels In The Shower: Marketing At Its FinestMobile & Apps Sony to invest Rs. 300 crore on Xperia Z marketingCIOL Sony Mobile calls UK advertising reviewCampaignLive NDTV all 148 news articles »

03/12/2013 06:03 PM

UK Online Gambling Giant to Plant Flag in US - Mobile Marketing Watch

Mobile Marketing Watch UK Online Gambling Giant to Plant Flag in US Mobile Marketing Watch Following the passage of the Unlawful Internet Gambling Enforcement Act of 2006, 888 Holdings disappeared from the United States. But now it's back. As the U.S. approaches with haste an anticipated new era of legalized online gambling, 888 Holdings is ... and more »

03/12/2013 07:44 PM

Don't Place Your Bets on Google Glass in Casinos - Mobile Marketing Watch

Mobile Marketing Watch Don't Place Your Bets on Google Glass in Casinos Mobile Marketing Watch Best Practices · Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile ... and more »

03/12/2013 04:06 PM

Global Credit Card Scandal Boosts Commitment to Mobile, Online Security - Mobile Marketing Watch

Mobile Marketing Watch Global Credit Card Scandal Boosts Commitment to Mobile, Online Security Mobile Marketing Watch Global Credit Card Scandal Boosts Commitment to Mobile Online Security Global Credit Card Scandal Boosts Commitment A little over one month ago, eighteen individuals were charged with orchestrating one of the nation's largest credit card fraud rings.

03/12/2013 04:26 PM

IDC: Android to Topple iPad Kingdom This Year - Mobile Marketing Watch

IBNLive IDC: Android to Topple iPad Kingdom This Year Mobile Marketing Watch Android's share of the market is forecast to reach a peak of 48.8% this year (compared to 41.5% in IDC's previous forecast). IDC says Android's gains come at the expense of Apple's iOS, which is now projected to fall from 51% of the market in 2012 to ... Apple's iPad to fall behind Android as tablet war growsSouth China Morning Post all 94 news articles »

03/12/2013 05:40 PM

Google Acquires Young Voice and Image Research Firm - Mobile Marketing Watch

Mobile Marketing Watch Google Acquires Young Voice and Image Research Firm Mobile Marketing Watch Best Practices · Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile ... and more »

03/12/2013 11:52 AM

Tapjoy: App Usage and Engagement Found 'Love' in February 2013 - Mobile Marketing Watch

Mobile Marketing Watch Tapjoy: App Usage and Engagement Found 'Love' in February 2013 Mobile Marketing Watch As more people make purchases from mobile devices, Tapjoy finds, holiday sales spikes no longer exclusive to commercial retailers. “There's a belief that app usage and engagement spikes during holidays,” explains Raghu Nayani of Tapjoy. “We tracked ...