mobile marketing - Google News

Google News

02/28/2013 12:46 PM

Chok! Chok! Chok! ad shakes up mobile marketing - Reuters

Chok! Chok! Chok! ad shakes up mobile marketing Reuters "The consumer is there so we as marketers start to salivate," said Mike Parker, chief digital officer for McCann, in an interview at the Mobile World Congress. "But people are so underwhelmed by banner ads on tiny screens. We are all still searching ... and more »

03/01/2013 04:43 PM

Mobile Web Users Increasingly Comfortable with Mobile Ads - Mobile Marketing Watch

Mobile Marketing Watch Mobile Web Users Increasingly Comfortable with Mobile Ads Mobile Marketing Watch Mobile Web Users Increasingly Comfortable with Mobile Ads 300x211 Mobile Web Users Increasingly Comfortable with Mobile No one is saying that mobile ads have found their sweet spot with consumers yet, but they have at least achieved a new level of ... and more »

02/28/2013 04:15 AM

Mobile Marketing Madness - ClickZ

Mobile Marketing Madness ClickZ It seems every year there is a proclamation that this will be the year for mobile marketing. Well, it's just not that simple. The fact is, mobile usage is growing steadily each and every year, accounting for a larger and larger percentage of how we ...

03/01/2013 02:31 AM

Trailblazers Needed for Mobile Marketing - Campaign Asia-Pacific (blog)

Brafton Trailblazers Needed for Mobile Marketing Campaign Asia-Pacific (blog) The study was designed to measure attitudes towards mobile marketing, primarily within client-side advertisers and marketing services agencies, and surveyed respondents from 18 different markets in the region. What was the key finding? That brands in ... Mobile web use demands new content marketing strategiesBrafton all 4 news articles »

03/01/2013 10:54 AM

Understanding Women and Mobile Payments in Emerging Markets - Mobile Marketing Watch

Mobile Marketing Watch Understanding Women and Mobile Payments in Emerging Markets Mobile Marketing Watch Understanding Women and Mobile Payments in Emerging Markets 300x225 Understanding Women and Mobile Payments in Emerging The GSMA mWomen Program and Visa have just released a study on women and mobile money programs. and more »

02/27/2013 08:22 AM

App Downloads Climb in January, While Mobile Marketing Costs Dip, Report ... - The Providence Journal

The Providence Journal App Downloads Climb in January, While Mobile Marketing Costs Dip, Report ... The Providence Journal BARCELONA, Spain, Feb. 27, 2013 /PRNewswire/ -- Mobile World Congress, Fiksu Booth #8.1B1- Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform that combines advanced media optimization technology with ... MWC 2013: App downloads rose in January and marketing costs fellMobile Entertainment all 6 news articles »

02/28/2013 08:42 AM

MMA Confirms New Plans for MMA's New York Forum - Mobile Marketing Watch

Mobile Marketing Watch MMA Confirms New Plans for MMA's New York Forum Mobile Marketing Watch This week, the Mobile Marketing Association announced that it will present its New York Forum: Mobile's Role in the Path to Purchase earlier than originally anticipated. Instead of June, the MMA is bumping up the event to May 8-10. As of Monday ...

03/01/2013 01:52 PM

IgnitionOne Publishes 'The Integrated Marketing Playbook' - Mobile Marketing Watch

IgnitionOne Publishes 'The Integrated Marketing Playbook' Mobile Marketing Watch IgnitionOne Publishes The Integrated Marketing Playbook 300x140 IgnitionOne Publishes The Integrated Marketing Playbook Digital marketing solutions provider IgnitionOne has published “The Integrated Marketing Playbook: How to Create Simplicity from ...

02/28/2013 12:17 PM

50+ Events in Social Media Marketing, Mobile Strategy and More - Mashable

50+ Events in Social Media Marketing, Mobile Strategy and More Mashable In it's 5th installment, the Mobile Marketing Strategies Summit has set out to provide an outlet for educating corporate decision makers on the value of a comprehensive mobile marketing strategy. Past summits have provided attendees with presentations ...

02/28/2013 12:52 PM

Apple's iTunes U Content Tops 1 Billion Downloads - Mobile Marketing Watch

Apple's iTunes U Content Tops 1 Billion Downloads Mobile Marketing Watch Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ... and more »