digital marketing - Google News

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04/18/2013 02:56 PM

The State of Digital Marketing in the Networked Age - The Pew Internet and American Life Project

The State of Digital Marketing in the Networked Age The Pew Internet and American Life Project Pew Interent Director Lee Rainie will discuss the Project's latest research into internet trends, mobile connectivity, and use of social media and what they mean for marketers. He will also look ahead at some of the big questions about the next stages ... and more »

04/18/2013 03:48 PM

Digital marketing firm ExactTarget eyes Atlanta for HQ - Atlanta Business Chronicle (blog)

Digital marketing firm ExactTarget eyes Atlanta for HQ Atlanta Business Chronicle (blog) ExactTarget (NYSE: ET) will bring more than 200 jobs to Buckhead, according to a source. The company has an office at Atlanta Plaza, where it could take more than 40,000 square feet. An ExactTarget spokeswoman declined comment late Thursday evening.

04/19/2013 04:37 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Econsultancy (blog) 10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here are some of the most interesting digital marketing stats we've seen this week. Stats include online video ads, tablet commerce, multi-screening, email marketing, in-store Wi-Fi and mobile commerce. For more digital marketing stats, check out our ... Email Marketing Is the Cornerstone For Many Marketing Programmes !! [Report]Dazeinfo Marketers integrating digital tactics with emailBusiness Strata - Business News all 4 news articles »

04/19/2013 05:31 AM

"Digital marketing gives us the flexibility to operate at a global and local ... - The Drum

The Drum "Digital marketing gives us the flexibility to operate at a global and local ... The Drum Heineken's global lead of digital strategy and media innovation, Jeremy Brook, discusses the challenges of marketing an alcohol brand, the importance of social media to a good digital strategy and this year's key trends for digital marketing ahead of ...

04/17/2013 12:09 PM

Why Citibank Eliminated Its Digital Marketing Department - Business Insider

Business Insider Why Citibank Eliminated Its Digital Marketing Department Business Insider In a crowded conference hall filled with digital ad marketers, Citibank North American head of consumer marketing Vanessa Colella explained why it made perfect sense that one of her first orders of business was, in fact, "eliminating the digital ...

04/19/2013 10:01 AM

With PC sales declining 14% in Q1 of 2013, digital marketers should move half ... - Econsultancy (blog)

Econsultancy (blog) With PC sales declining 14% in Q1 of 2013, digital marketers should move half ... Econsultancy (blog) With the PC officially in decline, mobile is clearly now the platform of choice for most digital services, including commerce, music, entertainment, banking, and communication. But advertisers and marketers have failed to keep up with consumers and ...

04/19/2013 03:37 AM

Digital Marketing Conference: Dealer innovation - AM-online

Digital Marketing Conference: Dealer innovation AM-online Dealers need to incorporate live chat into all elements of their digital business for it to make it have a positive impact. Godbold said: “Make your websites send out a drop down invite to chat as a call to action for customers visiting you online. “We ... and more »

04/18/2013 10:54 AM

Mobile Mind Shift, Smarter Connectivity Will Change Digital Marketing - MediaPost Communications

MediaPost Communications Mobile Mind Shift, Smarter Connectivity Will Change Digital Marketing MediaPost Communications Since the shift combines searches on social with locations during a specific time of day, it also changes and challenges search engine marketing. Consumers no longer expect information. They demand it--from food calorie counts to updates from friends ...

04/17/2013 03:38 PM

Digital Marketing Students Dissect Data in Search of Sales - University of Texas at Dallas (press release)

University of Texas at Dallas (press release) Digital Marketing Students Dissect Data in Search of Sales University of Texas at Dallas (press release) One of the hottest trends in marketing requires talent for turning big data into big sales. Digital marketing analysts study shoppers' cyberfootprints to help businesses zero in on their most likely customers. “You can target people in a very refined ... Setting out a plan for using big dataMarketing Week all 7 news articles »

04/18/2013 06:42 AM

Alienation Digital appoints head of digital strategy, creative director and ... - The Drum

The Drum Alienation Digital appoints head of digital strategy, creative director and ... The Drum Alienation Digital has today announced three appointments following an internal restructure: Vivienne MacLaren as head of digital strategy, Scott Gilmour as creative director and Jennifer Rogerson as digital marketing manager. Neil Barr, managing ...