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04/11/2013 01:23 AM

The Content Marketing Elephant & the Enterprise - Search Engine Watch

The Content Marketing Elephant & the Enterprise Search Engine Watch Fostering Collaboration Early is Key. This is where search marketing professionals can learn a valuable lesson from our parable. In some versions of the story, the blind men stop bickering and start listening to each other. In this way, the blind men ...

04/11/2013 08:02 AM

The Relationship Between SEO and Inbound Marketing - Search Engine Journal

The Relationship Between SEO and Inbound Marketing Search Engine Journal Things like site speed, information architecture and page design are just as important to designers and UX specialists as they are to SEOs. Even brand marketing is no longer the sole purview of “traditional” marketers, now that search engines are so ...

04/11/2013 03:46 AM

How does Google's 'dominance' affect search marketing strategies? - Fourth Source

Fourth Source How does Google's 'dominance' affect search marketing strategies? Fourth Source It will have come as little surprise to the digital marketing world this week when FairSearch filed a complaint with the European Commission, accusing Google of 'abusing its dominance'. Through its anti-competitive strategy, as internet usage shifts to ... Google Under Fire From Fairsearch Europe Over Its Android SystemInternet Marketing News Microsoft lobs another marketing missive at GoogleWaterloo Record New Google Antitrust Complaint In Europe Calls Android A “Trojan Horse”Marketing Land Marketing Pilgrim -Search Engine Land all 227 news articles »

04/11/2013 07:24 AM

9 Content Marketing Lessons From Tourism Australia - Search Engine Watch

MarketingProfs.com (subscription) 9 Content Marketing Lessons From Tourism Australia Search Engine Watch Most of us think about marketing our businesses or our clients' business, but how do you content market an entire country? That was the question facing Australia back in 2010 when they embarked on their ambitious “There's nothing like Australia” campaign. Social Search Optimization on Five Major Social Networks (Part 2: Twitter ...MarketingProfs.com (subscription) Social Media Marketing: 7 Tools for Businesses and BrandsHuffington Post (blog) Physician Designs Now Offering Complete Social Media Marketing ServicesPR Web (press release) all 105 news articles »

04/10/2013 10:29 AM

Live @ SMX London: Facebook's New Graph Search & Its Marketing Implications - Search Engine Land

Live @ SMX London: Facebook's New Graph Search & Its Marketing Implications Search Engine Land That's why we've asked a group of search marketing experts with hands-on experience with Graph Search to share their insights and practical knowledge during the Facebook's New Graph Search & Its Marketing Implications session at SMX London. and more »

04/11/2013 07:21 AM

The Holy Grail Of Internet Marketing: Owning The Whole SERP - Search Engine Land

The Holy Grail Of Internet Marketing: Owning The Whole SERP Search Engine Land Certainly, online marketing on Google is getting more complex and difficult, but even a part-time marketer such as an SMB owner can use paid, organic, and social techniques to reach the zenith of comprehensive search engine marketing: showing in each ...

04/09/2013 04:10 PM

KeyRelevance Search Marketing CEO Slated To Speak at Pubcon New Orleans ... - Albany Times Union

KeyRelevance Search Marketing CEO Slated To Speak at Pubcon New Orleans ... Albany Times Union KeyRelevance, a leading Search Engine Marketing Company based in Dallas, Texas announced that CEO Christine Churchill has been selected to present at Pubcon South, New Orleans, LA. This three day intensive online marketing conference takes place ... and more »

04/11/2013 08:10 AM

Auto marketing changes lanes: More video & social content for lead gen - Brafton

Brafton Auto marketing changes lanes: More video & social content for lead gen Brafton Dataium conducted a survey of U.S. auto dealerships for Cars.com and found that 55 percent of digital marketing spend goes toward paid search marketing. To get the interest of prospects, ​marketers​ invest heavily in pay per click (PPC), display ...

04/10/2013 05:18 AM

Putting a Spring in Your Marketing Step - Search Engine Watch

Putting a Spring in Your Marketing Step Search Engine Watch Spring Fever It's that time. The temperatures are rising, the birds are singing and if you look hard enough you can see the buds on the trees. As the world prepares to come back to life, it's not just your weary car that needs the salt and gunk washed off.

04/11/2013 04:31 PM

Tips for Increasing Your Business With Product Search Marketing - Business 2 Community

Tips for Increasing Your Business With Product Search Marketing Business 2 Community Getting your CSE listings right is the first part of product search marketing, but it's your website that will ultimately need to turn visitors into customers. Ensure that everything from the moment they search for your product to when they finally ...