mobile marketing - Google News

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08/29/2012 04:14 PM

Study Suggests a '7 Percent Solution' for Mobile Marketing - New York Times (blog)

Mobile Marketing Watch Study Suggests a '7 Percent Solution' for Mobile Marketing New York Times (blog) A consultancy that helps marketers improve the effectiveness of their advertising spending is proposing that they significantly increase the amount of money they spend in the United States on ads on smartphones, tablets and other mobile devices. MMA Launches Mobile Study "MXS"Sacramento Bee MMA releases study on mobile spending trendsBtoB Magazine MMA Study: Mobile Should Be 7% of Total SpendAdweek Mobile Marketing Watch -MediaPost Communications all 23 news articles »

08/30/2012 10:30 AM

What Retailers Need To Know About The Local-Mobile Marketing Landscape - Search Engine Land

Search Engine Land What Retailers Need To Know About The Local-Mobile Marketing Landscape Search Engine Land Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are frequently combined with traditional marketing tactics such as print, direct mail and trade shows. It's ...

08/30/2012 01:21 AM

The age of mobile marketing - Al-Bawaba

Al-Bawaba The age of mobile marketing Al-Bawaba Mobile has fast become the most available channel for communication, information and entertainment, according to Finn Raben, Director General of ESOMAR, the world association for market, social and opinion researchers. He said that figures reveal that ... and more »

08/29/2012 08:45 AM

Mobile Marketing Should Be Less Distraction, More Interaction - MediaPost Communications

Mobile Marketing Should Be Less Distraction, More Interaction MediaPost Communications Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user's engagement with mobile content. I personally think the time has come, but it requires a very gentle “touch” to ... and more »

08/30/2012 12:29 AM

Mobile marketing should be less distraction, more interaction - The Media Online

Mobile marketing should be less distraction, more interaction The Media Online Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user's engagement with mobile content. Cory Treffiletti takes a look at the state of play. I personally think the time has ...

08/30/2012 04:11 AM

GSMA Launches Mobile World Congress 2013 - Equities.com

Mobile Today GSMA Launches Mobile World Congress 2013 Equities.com "Following the tremendous success of the 2012 event, we're excited about building Mobile World Congress in its new home, Fira Gran Via," said Michael O'Hara, Chief Marketing Officer, GSMA. "As always at Mobile World Congress, attendees will be able to ... GSMA announces theme and outline of MWC 2013Mobile Europe all 27 news articles »

08/30/2012 07:18 AM

Avatar Ventures Launches New Mobile Ad Product - PYMNTS.com

Avatar Ventures Launches New Mobile Ad Product PYMNTS.com MobileCall, a customized mobile marketing campaign based on the Google AdWords™ advertising service, is an ideal way to motivate potential customers to call, click and/or visit your business. With an Avatar professional and customized campaign ... and more »

08/29/2012 10:47 AM

Mobile marketing lessons from the successes of the USPS - QR Code Press

QR Code Press Mobile marketing lessons from the successes of the USPS QR Code Press ... a good example. The United States Postal Service has been integrating mobile marketing into its direct mail services and the results have been exceptionally positive, providing some solid examples of how smartphones can be properly used by marketers.

08/30/2012 06:11 AM

Placed Analytics Finds Mobile Often Really Means 'Mobile' - MediaPost Communications

MediaPost Communications Placed Analytics Finds Mobile Often Really Means 'Mobile' MediaPost Communications Markets-B Finding users while they are “on the go” has become a tired promise of mobile marketing since its early days. Truth is, “mobile” very often means “at home” or “at work” but consulting a second screen. Except when people really are in motion. and more »

08/29/2012 02:40 AM

Mobile marketing space demands tough trade offs - Bizcommunity.com

Mobile marketing space demands tough trade offs Bizcommunity.com Companies that want to invest in mobile marketing and advertising face a range of complicated trade-offs as they try to define their strategies and decide where to allocate their limited budgets in a market that is fragmented and still fairly immature.