mobile marketing - Google News

Google News

08/29/2012 04:14 PM

Study Suggests a '7 Percent Solution' for Mobile Marketing - New York Times (blog)

Mobile Marketing Watch Study Suggests a '7 Percent Solution' for Mobile Marketing New York Times (blog) A consultancy that helps marketers improve the effectiveness of their advertising spending is proposing that they significantly increase the amount of money they spend in the United States on ads on smartphones, tablets and other mobile devices. MMA Launches Mobile Study "MXS"Sacramento Bee Marketers underspending on mobileWarc MMA releases study on mobile spending trendsBtoB Magazine Adweek -Mobile Marketing Watch all 24 news articles »

08/30/2012 10:30 AM

What Retailers Need To Know About The Local-Mobile Marketing Landscape - Search Engine Land

Search Engine Land What Retailers Need To Know About The Local-Mobile Marketing Landscape Search Engine Land Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are frequently combined with traditional marketing tactics such as print, direct mail and trade shows. It's ...

08/30/2012 02:22 PM

GSMA Launches Mobile World Congress 2013 - Sacramento Bee

Mobile Today GSMA Launches Mobile World Congress 2013 Sacramento Bee "Following the tremendous success of the 2012 event, we're excited about building Mobile World Congress in its new home, Fira Gran Via," said Michael O'Hara, Chief Marketing Officer, GSMA. "As always at Mobile World Congress, attendees will be able to ... GSMA announces theme and outline of MWC 2013Mobile Europe all 28 news articles »

08/30/2012 01:21 AM

The age of mobile marketing - Al-Bawaba

Al-Bawaba The age of mobile marketing Al-Bawaba Mobile has fast become the most available channel for communication, information and entertainment, according to Finn Raben, Director General of ESOMAR, the world association for market, social and opinion researchers. He said that figures reveal that ... and more »

08/29/2012 08:45 AM

Mobile Marketing Should Be Less Distraction, More Interaction - MediaPost Communications

Mobile Marketing Should Be Less Distraction, More Interaction MediaPost Communications Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user's engagement with mobile content. I personally think the time has come, but it requires a very gentle “touch” to ... and more »

08/30/2012 10:46 PM

Flytxt Clinches Deals in Uganda, Congo - AllAfrica.com

Flytxt Clinches Deals in Uganda, Congo AllAfrica.com Flytxt, the provider of global real-time closed loop mobile marketing solutions, has announced that it has won twin deals in Africa with Warid Uganda and Warid Congo B, to provide its campaign management solution to the telecommunication firms.

08/30/2012 12:29 AM

Mobile marketing should be less distraction, more interaction - The Media Online

Mobile marketing should be less distraction, more interaction The Media Online Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user's engagement with mobile content. Cory Treffiletti takes a look at the state of play. I personally think the time has ...

08/30/2012 07:22 PM

Mobile Awards: Mindshare and UM win for best mobile marketing - B&T Marketing & Media

Mobile Awards: Mindshare and UM win for best mobile marketing B&T Marketing & Media Mindshare, in collaboration with Mobile Embrace, and UM, in collaboration with Big Mobile, have won for Best Mobile Marketing Campaigns in this year's Mobile Awards in association with AIMIA. Mindshare and Mobile Embrace created an integrated mobile, ...

08/29/2012 02:40 AM

Mobile marketing space demands tough trade offs - Bizcommunity.com

Mobile marketing space demands tough trade offs Bizcommunity.com Companies that want to invest in mobile marketing and advertising face a range of complicated trade-offs as they try to define their strategies and decide where to allocate their limited budgets in a market that is fragmented and still fairly immature.

08/27/2012 07:33 AM

Apple Patent Win Leaves Unclear Implications For Mobile Marketing - MediaPost Communications

MediaPost Communications Apple Patent Win Leaves Unclear Implications For Mobile Marketing MediaPost Communications Days after a California jury awarded Apple over $1 billion in damages over patent infringements, experts can't seem to decide what -- if any -- effect the decision will have on the smartphone market, let alone mobile marketing. The jury found on Friday ... How Will Samsung Verdict Boost Apple?Mobile Marketing Watch What Apple's Patent Victory Means for Broader Smartphone MarketAdAge.com all 8,317 news articles »