Wednesday 12 September 2012

digital marketing - Google News

Google News


09/12/2012 02:41 PM
Lyris One digital marketing platform aims to maximize value of big data - ZDNet

Lyris One digital marketing platform aims to maximize value of big data
ZDNet
Digital marketing company Lyris has launched a new big data platform designed to help marketers transform the massive amounts of customer interactive data into information that can maximize the relevance and value of every customer interaction.
Lyris Unveils First Digital Marketing Platform to Address Big Data ChallengeADOTAS
Lyris Rebrands, Builds Out Digital ERP System To Process DataMediaPost Communications
Lyris Thinks Big (Data) with New Marketing PlatformCMSWire
BizReport
all 14 news articles »

09/12/2012 10:02 PM
Digital marketing integral to SMEs - Irish Independent

Digital marketing integral to SMEs
Irish Independent
Digital marketing has become an integral part of business for SMEs, according to a survey conducted by Bord Gais Energy among members of the Small Firms Association (SFA) at a free "Business Bytes" seminar on digital marketing this week. The research ...

and more »

09/12/2012 11:00 AM
Optify Reveals the Secrets of Digital Marketing Performers - CMSWire

Optify Reveals the Secrets of Digital Marketing Performers
CMSWire
In July, we talked about what goes into being an Olympic content marketing champion. Today, Optify reveals what it takes to become a B2B "Marketing Athlete". In a survey of more than 250 B2B marketers, Optify set out to uncover how much experience ...
Optify Survey Finds Experienced "Star Performers" Who Invest in Planning and ...MarketWatch (press release)

all 6 news articles »

09/12/2012 11:12 PM
Machinima taps Doohan for marketing gig: Joins Web content company as ... - Chicago Tribune

Variety

Machinima taps Doohan for marketing gig: Joins Web content company as ...
Chicago Tribune
Doohan most recently served as head of digital marketing at Red Bull North America, significantly expanding the company's presence across all digital channels, especially social media. During his time there, Doohan relaunched Red Bull's gaming and ...
Machinima Taps Ex-Red Bull Exec to Bring In More Male ViewersTubefilter

all 3 news articles »

09/12/2012 10:20 AM
Infographic: Helping Digital Marketing Serve "The Right Impression" - iMedia Connection (blog)

Infographic: Helping Digital Marketing Serve "The Right Impression"
iMedia Connection (blog)
Forrester predicts that consumer purchases via smartphones will grow from $10 billion in 2012 to $31 billion in 2016 and smartphones will account for 3% of e-commerce in 2012 and 7% in 2016. With holiday shopping right around the corner, marketers need ...


09/12/2012 09:51 PM
Digital marketers "let down" by underwhelming iPhone5 - B&T Marketing & Media

Digital marketers "let down" by underwhelming iPhone5
B&T Marketing & Media
The perks of Apple's new iPhone5 have been overshadowed by its "hugely disappointing" lack of near field communication (NFC) capabilities, digital marketers today told B&T. While the industry believed the new phone would almost certainly include the ...


09/10/2012 08:26 AM
5 Ways CYA is Killing Digital Marketing - iMedia Connection (blog)

iMedia Connection (blog)

5 Ways CYA is Killing Digital Marketing
iMedia Connection (blog)
Digital marketing, including social media, video, interactive, augmented reality, installations, mobile and integrated TV campaigns will be much better off once marketing executives can get out of their own way. From approval by committee, to passing ...


09/12/2012 11:52 AM
Amazon, Barnes & Noble, HarperCollins and More Speaking at DBW ... - Digital Book World

Amazon, Barnes & Noble, HarperCollins and More Speaking at DBW ...
Digital Book World
Conference attendees will learn how to improve the discoverability of books through established digital marketing practices, including SEO, Google, Social Media, Email marketing, and hear from market leaders such as Amazon and Barnes & Noble how to ...


09/12/2012 07:00 AM
Ensighten Closes $15.5 Million in Series A Financing, Led by Volition Capital - Broadcast Newsroom

Ensighten Closes $15.5 Million in Series A Financing, Led by Volition Capital
Broadcast Newsroom
We see huge potential for our tag management solutions as digital marketers are rapidly embracing Ensighten products to accelerate website performance and increase agility in managing third-party digital marketing services, said Ensighten CEO Josh ...
Ensighten Raises US15.5m To Develop Enterprise Tag Management Reach ...CMSWire

all 12 news articles »

09/12/2012 10:02 PM
The iPhone 5 May Have Just Made Mobile Coupons Real - Adweek

Marketing magazine Australia

The iPhone 5 May Have Just Made Mobile Coupons Real
Adweek
Of the potential marketing-related features revealed on Wednesday with regards to the iPhone 5, it's the Passbook app should grab the attention of retail chains. It's a digital wallet that's meant to compete head-on with Google Wallet. But more ...
The iPhone 5: Bigger screen, faster connection and a new operating systemInternetRetailer.com
With iPhone 5, Apple Leaves Wallet Alone -- for NowAdAge.com
Apple iPhone 5 has with 4-inch screen; faster chip; thinner, lighter aluminium ...Digital Arts Online
Marketing magazine Australia -Digital Spy -MediaPost Communications
all 6,757 news articles »

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