mobile marketing - Google News

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09/12/2012 03:34 PM

Apple Upgrades iPhone, and Maybe the Mobile Ad Business - Adweek

TmoNews Apple Upgrades iPhone, and Maybe the Mobile Ad Business Adweek And great as those Olympian devices are for users, the mobile marketing ad world's anchor is Apple's iPhone, partially because the fragmented Android device market splits marketers' attentions and partially because the iPhone has a much richer ad ... T-Mobile Begins Marketing For Unlocked iPhone Support, Hopes To Have Nano ...TmoNews Samsung May Slap Lawsuit on Apple Following iPhone 5 LaunchMobile Marketing Watch The iPhone 5: Bigger screen, faster connection and a new operating systemInternetRetailer.com Mobile Payments Today -AdAge.com -MediaPost Communications all 6,795 news articles »

09/12/2012 07:36 AM

Mobile Marketers Act Now: Tomorrow's iPhone 5 Launch Triggers Rich App ... - Sacramento Bee

Mobile Marketers Act Now: Tomorrow's iPhone 5 Launch Triggers Rich App ... Sacramento Bee 11, 2012 -- /PRNewswire/ -- Tomorrow's iPhone 5 launch marks the beginning of a valuable marketing opportunity for mobile app brands as millions of new device owners will enthusiastically download and use apps. Fiksu, Inc. (www.fiksu.com), the industry ... Infographic: iPhone5 Marketing Opportunity for App DevelopersADOTAS all 16 news articles »

09/12/2012 10:47 PM

Marketers should spend 7 per cent of budget on mobile: US study - Campaign Asia-Pacific

Marketers should spend 7 per cent of budget on mobile: US study Campaign Asia-Pacific GLOBAL - The optimised level of spend on mobile advertising is 7 per cent of the marketing budget, according to a study of ROI (return on investment) in the United States by Marketing Evolution and the Mobile Marketing Association. Mindshare, McDonald's, Marico, Nielsen among industry leaders slated to speak ...afaqs (press release) all 2 news articles »

09/12/2012 10:12 PM

Rich media mobile ad impressions grow 437% from January to August 2012 - Sacramento Bee

Rich media mobile ad impressions grow 437% from January to August 2012 Sacramento Bee Michael Becker, the Mobile Marketing Association's Managing Director, North America, said, "Across the mobile industry, we have seen rapid growth in rich media advertising, which is proven to increase brand favorability, purchase intent, and time spent ... and more »

09/11/2012 09:02 PM

Apple and Samsung â€Â" the giants of mobile marketing - Examiner.com

Apple and Samsung â€Â" the giants of mobile marketing Examiner.com Given their evident advantages in speed and power, it might come as a surprise to most people that personal computer sales are dovetailing as consumers opt for Smartphones and tablet PCs instead. Apparently, portability and the ages-old ace of ... and more »

09/11/2012 01:26 PM

iPhone 5 Faces Mobile Market Unlike Anything Apple Has Known - eWeek

iPhone 5 Faces Mobile Market Unlike Anything Apple Has Known eWeek In the 24 hours leading up to release of the iPhone 5, the tech world is trying to get a handle on just how big the launch of Apple's latest smartphone will be. While expectations for any Apple event are always high, some analysts are cautioning that ...

09/12/2012 12:49 PM

Mobile Devices Prove Useful for Industrial Professionals, Mobile Marketers - KoMarketing Associates

KoMarketing Associates Mobile Devices Prove Useful for Industrial Professionals, Mobile Marketers KoMarketing Associates According to recent GlobalSpec research presented on the Marketing Maven blog, the industrial industry is seeing the increased usage of mobile. Data from the research indicates 50 percent of surveyed professionals use one or more mobile devices for ...

09/12/2012 03:36 PM

Analysis: 7 Key Questions about Hispanic Marketing You Need to Address - Portada Magazine

Analysis: 7 Key Questions about Hispanic Marketing You Need to Address Portada Magazine Mobile media (smartphones, tablets, ) currently are a marketing opportunity bigger than the PC twenty years ago. How this opportunity relates to the heavily mobile Hispanic population is going to be at the forefront of the Hispanic Mobile Marketing ...

09/12/2012 01:51 PM

Adeven Helps Mobile Advertisers Adjust Marketing Campaigns - CMSWire

Adeven Helps Mobile Advertisers Adjust Marketing Campaigns CMSWire The initial offering in adeven's digital marketing apps, Adjust Analyzer combines mobile app customer and campaign data analysis, reporting and dashboard capability, in-app revenue tracking, an intelligence tool, and an open source software development ... adeven claims industry 1st holistic mobile ad analyticsGoMo News all 4 news articles »

09/10/2012 05:27 AM

Stupid, Money-Wasting Mobile Strategies And How To Avoid Them - Fast Company

Fast Company Stupid, Money-Wasting Mobile Strategies And How To Avoid Them Fast Company Two years ago, I argued that we were in the midst of an "app bubble." Brands and venture capitalists were eagerly investing in an overcrowded marketplace that didn't demonstrate real value to most consumers. As smartphones have made their way into the ... and more »