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09/12/2012 07:36 AM

Mobile Marketers Act Now: Tomorrow's iPhone 5 Launch Triggers Rich App ... - Sacramento Bee

Mobile Marketers Act Now: Tomorrow's iPhone 5 Launch Triggers Rich App ... Sacramento Bee 11, 2012 -- /PRNewswire/ -- Tomorrow's iPhone 5 launch marks the beginning of a valuable marketing opportunity for mobile app brands as millions of new device owners will enthusiastically download and use apps. Fiksu, Inc. (www.fiksu.com), the industry ... Infographic: iPhone5 Marketing Opportunity for App DevelopersADOTAS all 16 news articles »

09/11/2012 09:02 PM

Apple and Samsung â€Â" the giants of mobile marketing - Examiner.com

Apple and Samsung â€Â" the giants of mobile marketing Examiner.com Given their evident advantages in speed and power, it might come as a surprise to most people that personal computer sales are dovetailing as consumers opt for Smartphones and tablet PCs instead. Apparently, portability and the ages-old ace of ... and more »

09/11/2012 01:26 PM

iPhone 5 Faces Mobile Market Unlike Anything Apple Has Known - eWeek

iPhone 5 Faces Mobile Market Unlike Anything Apple Has Known eWeek In the 24 hours leading up to release of the iPhone 5, the tech world is trying to get a handle on just how big the launch of Apple's latest smartphone will be. While expectations for any Apple event are always high, some analysts are cautioning that ...

09/12/2012 05:50 AM

Rich media mobile ad impressions grow 437% from January to August 2012 - Embedded.com

Rich media mobile ad impressions grow 437% from January to August 2012 Embedded.com Michael Becker, the Mobile Marketing Association's Managing Director, North America, said, "Across the mobile industry, we have seen rapid growth in rich media advertising, which is proven to increase brand favorability, purchase intent, and time spent ... and more »

09/10/2012 05:27 AM

Stupid, Money-Wasting Mobile Strategies And How To Avoid Them - Fast Company

Fast Company Stupid, Money-Wasting Mobile Strategies And How To Avoid Them Fast Company Two years ago, I argued that we were in the midst of an "app bubble." Brands and venture capitalists were eagerly investing in an overcrowded marketplace that didn't demonstrate real value to most consumers. As smartphones have made their way into the ... and more »

09/12/2012 09:01 AM

'Mobile wallet' boom? Thinaire gets ready - Bizjournals.com

'Mobile wallet' boom? Thinaire gets ready Bizjournals.com If "mobile wallet" becomes the next big consumer craze, Thinaire Transmedia Network LLC could be one of the big beneficiaries. Anticipating demand by smartphone users, Manhattan-based Thinaire is releasing a suite of marketing products that use "near ... Thinaire(TM) Launches the First Ever NFC Enterprise Marketing PlatformMarketWatch (press release) all 5 news articles »

09/12/2012 09:19 AM

Moms And Smartphones; Back To School Mobile Shopping - Business 2 Community

Moms And Smartphones; Back To School Mobile Shopping Business 2 Community Now that the back to school crunch is over and the kids are back in school, I wanted to see if the growing proliferation of mobile devices would have any impact on shopping behavior. I came across a survey sponsored by the IAB's Mobile Marketing Center ...

09/11/2012 05:37 PM

QWASI Technology: Automates Apple's New IOS6 Passbook Passes - Sacramento Bee

QWASI Technology: Automates Apple's New IOS6 Passbook Passes Sacramento Bee "Our Mobile Marketing Center will detect if a customer has another type of smart phone or non smart phone," he said, "and deliver a Mobile Web-based solution that keeps them from missing out on all the great offered by their favorite businesses." ... and more »

09/12/2012 06:30 AM

Game Connection Europe 2012 set to honour mobile marketing masters - Pocket Gamer.Biz

Game Connection Europe 2012 set to honour mobile marketing masters Pocket Gamer.Biz The awards are open to anyone working in video game marketing and communications, and are comprised of seven separate categories â€Â" including Best Social Media Strategy, Best Digital Campaign and Best Mobile Campaign, a category that can include ...

09/11/2012 06:08 PM

Hotel mobile sites are now a core marketing initiative. - 4Hoteliers

Hotel mobile sites are now a core marketing initiative. 4Hoteliers According to a HeBS Digital Industry Pulse Poll performed last month, hoteliers are more interested in mobile website development than any other aspect of mobile marketing, including mobile app development, mobile banner advertising and other initiatives.