mobile marketing - Google News

Google News

09/01/2012 10:56 AM

Mobile marketing is most effective in mcommerce without direct advertising - QR Code Press

QR Code Press Mobile marketing is most effective in mcommerce without direct advertising QR Code Press Mobile marketing is proving to be more unique than marketers had originally anticipated, as a little bit more is learned about the mcommerce channel with each passing day, and better techniques are developed to cater to the preferences of the device users. and more »

08/29/2012 04:14 PM

Study Suggests a '7 Percent Solution' for Mobile Marketing - New York Times (blog)

MediaPost Communications Study Suggests a '7 Percent Solution' for Mobile Marketing New York Times (blog) A consultancy that helps marketers improve the effectiveness of their advertising spending is proposing that they significantly increase the amount of money they spend in the United States on ads on smartphones, tablets and other mobile devices. MMA: Mobile Should Be 7% Of Ad MixMediaPost Communications all 25 news articles »

09/02/2012 04:15 AM

EIE course on digital mobile marketing as a new channel - Times of Malta

EIE course on digital mobile marketing as a new channel Times of Malta The European Institute of Education, in collaboration with Icon, is launching a digital marketing training course, entitled Mobile Marketing As A New Channel on September 12 at EIE. The course aims to educate business and digital media executives about ...

08/31/2012 11:51 AM

Mobile marketing from Skycore now includes QR codes & social media - QR Code Press

QR Code Press Mobile marketing from Skycore now includes QR codes & social media QR Code Press Leading mobile marketing and mcommerce platform provider, Skycore, LLC., has just announced its new “Scan to Like” and “Tap to Like” smartphone advertising features that brands can use to encourage consumers to become fans at real world locations.

08/29/2012 08:45 AM

Mobile Marketing Should Be Less Distraction, More Interaction - MediaPost Communications

Mobile Marketing Should Be Less Distraction, More Interaction MediaPost Communications Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user's engagement with mobile content. I personally think the time has come, but it requires a very gentle “touch” to ... and more »

08/27/2012 07:33 AM

Apple Patent Win Leaves Unclear Implications For Mobile Marketing - MediaPost Communications

MediaPost Communications Apple Patent Win Leaves Unclear Implications For Mobile Marketing MediaPost Communications Days after a California jury awarded Apple over $1 billion in damages over patent infringements, experts can't seem to decide what -- if any -- effect the decision will have on the smartphone market, let alone mobile marketing. The jury found on Friday ... How Will Samsung Verdict Boost Apple?Mobile Marketing Watch Apple patent victory could open door to Microsoft joining mobile boomVancouver Sun What Apple's Patent Victory Means for Broader Smartphone MarketAdAge.com all 8,384 news articles »

08/31/2012 03:05 PM

GraphicMail Improves on Innovative Mobile Site Creator and Adds Shortcode ... - Equities.com

GraphicMail Improves on Innovative Mobile Site Creator and Adds Shortcode ... Equities.com GraphicMail, a leading global hosted email marketing solution, today announced the launch of its new mobile editor that makes it simple for their clients to build and launch a mobile site in minutes, promote it via social media and SMS short code ... and more »

08/30/2012 01:21 AM

The age of mobile marketing - Al-Bawaba

Al-Bawaba The age of mobile marketing Al-Bawaba Mobile has fast become the most available channel for communication, information and entertainment, according to Finn Raben, Director General of ESOMAR, the world association for market, social and opinion researchers. He said that figures reveal that ... and more »

08/31/2012 03:19 PM

Mobile App Marketing Costs Continued Their Upward Climb, Report the Fiksu ... - Sacramento Bee

Mobile App Marketing Costs Continued Their Upward Climb, Report the Fiksu ... Sacramento Bee BOSTON, Aug. 31, 2012 -- /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com), the industry's first cost-effective mobile app user acquisition platform spanning the global mobile ecosystem, today reported the continued trajectory of the cost to acquire loyal ... and more »

08/30/2012 10:30 AM

What Retailers Need To Know About The Local-Mobile Marketing Landscape - Search Engine Land

Search Engine Land What Retailers Need To Know About The Local-Mobile Marketing Landscape Search Engine Land Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are frequently combined with traditional marketing tactics such as print, direct mail and trade shows. It's ...