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08/31/2012 10:17 AM

Kenshoo: Filling the Gaps That Search Marketers Desperately Need - Search Engine Land

Search Engine Land Kenshoo: Filling the Gaps That Search Marketers Desperately Need Search Engine Land At the time (I almost started with In my day…, ha), there were many different engines other than Google and Bing that were viable options for search engine marketing such as Overture, Excite, AltaVista, AskJeeves, etc. This single value proposition of ...

08/28/2012 03:19 AM

Big Data: An Introduction for Search Marketers - Search Engine Watch

Big Data: An Introduction for Search Marketers Search Engine Watch Subscribers to a news alert about “big data” will receive no less than 10 new articles per day. Search marketers may scratch their heads and wonder what's new as search is the granddaddy of big data. And yet there are innovations in big data that ... and more »

08/31/2012 12:40 AM

Walmart steps up e-commerce with in-house search engine - Direct Marketing News

Walmart steps up e-commerce with in-house search engine Direct Marketing News Walmart is stepping up its integration of its online and in-store properties by creating a proprietary search engine called Polaris. The search engine was developed by the retail giant's in-house technology shop @WalmartLabs, which the company created ... and more »

08/31/2012 11:52 AM

Here's What's Working For B2B Businesses In Search And Social - WebProNews

Search Engine Land Here's What's Working For B2B Businesses In Search And Social WebProNews B2C marketing efforts in terms of SEO, PPC and social media. We'll focus on the B2B side of things here. Among other things, it looks specifically at the satisfaction levels of in-house/agency search marketing and social media efforts, as well as how ... Industry Survey: PPC Is Losing Ability To Generate LeadsSearch Engine Land 5 Reasons SEM Agencies Should Do Social and SEOClickZ all 5 news articles »

08/30/2012 03:12 AM

Back to School for Search Marketers - Search Engine Watch

Back to School for Search Marketers Search Engine Watch The end of summer means it's time for back to school. Kids of all ages are trading in their swimsuits for backpacks and heading back to class. Now that summer vacation is behind us and a busy Q4 lies ahead, it's as good a time as any for search ...

08/30/2012 10:30 AM

What Retailers Need To Know About The Local-Mobile Marketing Landscape - Search Engine Land

Search Engine Land What Retailers Need To Know About The Local-Mobile Marketing Landscape Search Engine Land Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are frequently combined with traditional marketing tactics such as print, direct mail and trade shows. It's ...

09/01/2012 06:09 AM

The 3 Most Important Online Marketing Metrics to Monitor - Terra.com

The 3 Most Important Online Marketing Metrics to Monitor Terra.com While some people get too wrapped up in monitoring web analytics data such as toolbar PageRank, top 30 rankings and number of daily visitors, there are some crucial metrics to follow and act on in order to improve your website and your search engine ... and more »

08/22/2012 07:56 AM

A Hiring Checklist To Find The Right B2B Search Marketing Agency - Search Engine Land

Search Engine Land A Hiring Checklist To Find The Right B2B Search Marketing Agency Search Engine Land All search marketing programs are not created equally. This rings true most profoundly in the B2B marketing arena where shifting corporate demands, streamlined staffs and reduced budgets produce unique challenges for both B2B companies and the search ... and more »

08/29/2012 10:29 AM

How To Engage The ZMOT To Be Findable, Relevant & Trustworthy - Search Engine Land

Search Engine Land How To Engage The ZMOT To Be Findable, Relevant & Trustworthy Search Engine Land As search engines continue on the path of rapid evolution, marketing is evolving in tandem as people search in different places at various times across different screens. We are in the midst of a paradigm shift where push messaging and mass consumption ...

09/01/2012 06:19 AM

SEO or Pay Per Click? - Business 2 Community

Toronto Star SEO or Pay Per Click? Business 2 Community Try different search terms you think people are likely to type in the Google search bar and see what you find. It's pretty fascinating and the perfect way to get your feet wet. My best advice with PPC marketing is to make sure you manage it, watch it ... Seven Tips to Improve Website Search...Toronto Star Video-Centric Keyword ResearchSEOmoz (blog) Stevens & Tate Marketing Shares Current Search Engine Optimization Best ...PR Web (press release) Melodika.net (press release) all 27 news articles »