digital marketing - Google News

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10/21/2012 11:07 PM

Making digital marketing count - Dailyrecord.com

Making digital marketing count Dailyrecord.com The marketing executives who meet monthly at the Madison Hotel hail from all the business sectors that call Morris County home: technology, telecommunicattions, pharmaceutical, financial services as well as publishing and manufacturing. The New Jersey ...

10/22/2012 09:28 AM

Why Do Not Track Will Make Online Advertising Better (Seriously) - AdAge.com

Why Do Not Track Will Make Online Advertising Better (Seriously) AdAge.com It will set into motion a more innovative and prosperous era of digital marketing, dominated by a healthy respect for consumers' wishes about how their data are collected and used, and innovative advertising that meets their needs. Prominent marketers ... and more »

10/22/2012 09:03 AM

The CMO-CIO Alignment Imperative: Integrating Digital to Drive Insurance ... - Insurance & Technology

Irish Times The CMO-CIO Alignment Imperative: Integrating Digital to Drive Insurance ... Insurance & Technology In the end, marketers more often than not fail to drive real digital marketing performance by leveraging the right platforms, people and processes and instead are amassing a patchwork quilt consisting of random acts of marketing. This disconnect is ... The power of a great marketing-IT relationshipIDG News Service Will CMOs Outspend CIOs? Wrong QuestionInformationWeek all 4 news articles »

10/22/2012 06:32 AM

Digital Assent CEO Selected as Finalist for 2012 Tech Marketing Awards - Sacramento Bee

Digital Assent CEO Selected as Finalist for 2012 Tech Marketing Awards Sacramento Bee About Digital Assent Digital Assent is a fast-growing healthcare media and marketing company that helps patients make more educated and informed decisions at the point of care. The company's award-winning PatientPad® technology is transforming the ... and more »

10/22/2012 08:24 AM

Asianhhm.com Introduces - Innovative Print and Digital Advertising Solutions ... - Sacramento Bee

Asianhhm.com Introduces - Innovative Print and Digital Advertising Solutions ... Sacramento Bee Asian Hospitals and Healthcare Management has come up with innovative print and digital solutions, which offers the most comprehensive network of business-to-business sites available online. With the ever changing landscape of digital marketing, ... and more »

10/22/2012 07:28 AM

Aprimo Relationship Manager Enhances Digital Messaging; Adds Social ... - Sacramento Bee

Aprimo Relationship Manager Enhances Digital Messaging; Adds Social ... Sacramento Bee Another capability is ARM's integration with Aprimo's recently announced Digital Messaging Center, a next-generation digital marketing solution that serves as a centralized, expansive hub where marketers can combine insights gleaned from analytics with ... Aprimo Relationship Manager 6.6 Offers Advanced Campaign Analytics & New ...CMSWire all 8 news articles »

10/22/2012 11:54 AM

Best Cross-Channel Marketing of 2012: Papa John's For Its Rewards-Based ... - Marketing Vox News

Best Cross-Channel Marketing of 2012: Papa John's For Its Rewards-Based ... Marketing Vox News Specifically, ExactTarget named Papa John's FREE PIZZA FAST campaign the best cross-channel digital marketing campaign of 2012. The campaign was designed to drive both sales and membership in its loyalty rewards program, and integrated email, ...

10/22/2012 10:25 AM

Mobile Search Rising According to New Adobe Report - Business 2 Community

Business 2 Community Mobile Search Rising According to New Adobe Report Business 2 Community With an already high ROI compared to traditional marketing, and with the knowledge that digital marketing's ROI is continually increasing, small and large businesses might want to get in on this! The Digital Index Report sees these trends continuing ... Facebook engagement and mobile search on the rise: reportComputer Business Review Adobe: Mobile tech boosts paid advertisingZDNet Adobe: Mobile Search, Facebook Engagement & ROI Booming, But User ...Marketing Vox News AllFacebook -Media Week (registration) all 35 news articles »

10/22/2012 09:03 AM

Research: salons missing out on digital marketing - Professional Beauty

Professional Beauty Research: salons missing out on digital marketing Professional Beauty UK salons are losing out on digital marketing opportunities due to data capture omissions, recent research shows. According to Shortcuts Smarter Business Technology, a salon will typically hold on record just three email addresses for every twenty ...

10/21/2012 09:04 AM

Digital Marketer Blog Post Highlights Presidential Email Marketing Tactics - San Francisco Chronicle

San Francisco Chronicle Digital Marketer Blog Post Highlights Presidential Email Marketing Tactics San Francisco Chronicle Digital Marketer's trend-covering blog has churned out another post by Managing Editor and lead blogger Josh Loposer, and it covers the email marketing strategy currently being used by our own American President's campaign. Loposer writes about the ...