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10/22/2012 02:28 PM

What You Can Expect at SMX Social Media Marketing â€Â" Conference Sneak Peek - Search Engine Land

ScandAsia.com What You Can Expect at SMX Social Media Marketing â€Â" Conference Sneak Peek Search Engine Land For marketers, social media is the “new” normal. With Facebook surpassing a billion users, Twitter influencing brand perception and social change, and viral YouTube videos generating phenomenal buzz (positive and negative), marketing via social media ... Social doesn't help SEO, and that's OKiMedia Connection Stop Trying to Measure Social Media ROIBusiness 2 Community Lodging Interactive Offering FREE Social Media Analytics Reporting ToolHospitality Net (press release) all 23 news articles »

10/22/2012 11:48 AM

Adobe: Mobile Search, Facebook Engagement & ROI Booming, But User ... - Marketing Vox News

Business 2 Community Adobe: Mobile Search, Facebook Engagement & ROI Booming, But User ... Marketing Vox News Adobe Systems has released findings from its Adobe Digital Index report focused on digital ad industry insights for Q3 2012, and an outlook through Q1 2013. Among their findings: mobile is drastically moving search ad spending and return on investment ... Mobile Search Rising According to New Adobe ReportBusiness 2 Community Facebook engagement and mobile search on the rise: reportComputer Business Review Adobe: Mobile tech boosts paid advertisingZDNet MediaPost Communications -Media Week (registration) all 47 news articles »

10/22/2012 07:02 AM

What's So Special about Content Marketing? - Search Engine Journal

Search Engine Journal What's So Special about Content Marketing? Search Engine Journal These days, it seems like you can't even open an article online without hearing the importance of content marketing being mentioned. Hell, I'll even admit that I'm guilty tossing this particular piece of marketing terminology around all too frequently ... 5 Judges of Your Content Marketing Success (In Order of Importance)Business 2 Community Could content marketing replace the SEO department?Econsultancy (blog) all 5 news articles »

10/22/2012 11:58 AM

Are Small Businesses Abandoning AdWords? A Reality Check - Search Engine Land

Search Engine Land Are Small Businesses Abandoning AdWords? A Reality Check Search Engine Land While rising keyword prices is a legitimate concern for many paid-search marketers, the article holds out Blue Creek Cabins, operated by Tom Telford, (cited in the passage above) as a typical SMB. In fact, Mr. Telford isn't typical. In addition to Blue ... Get in Control with Paid Media: How PPC and Display Can Put You Back in the ...ADOTAS My AdWords Debacle: Dumb and HappyNew York Times (blog) all 7 news articles »

10/22/2012 07:39 PM

Yahoo Tops Estimates on Search-Ad Gains, Expense Cuts - San Francisco Chronicle

NDTV Yahoo Tops Estimates on Search-Ad Gains, Expense Cuts San Francisco Chronicle Product development costs declined 5.2 percent to $217.3 million in the period, while sales and marketing expenses decreased 7.3 percent to $269.3 million. The sales increase was driven by gains in search related, ads, which climbed 11 percent to $414 ... Marissa Mayer Outlines Her Goals At Yahoo, Gives Frank Assessment Of Where ...Marketing Land Yahoo CEO starts reign with encouraging 3Q reportSunHerald.com Mayer vows improvements across the board at YahooAustralian Techworld Herald.ie -ARNnet all 732 news articles »

10/22/2012 11:12 AM

Global Paid Search Spend Grows as China Emerges as Big Opportunity - KoMarketing Associates

KoMarketing Associates Global Paid Search Spend Grows as China Emerges as Big Opportunity KoMarketing Associates Global and U.S. pay-per-click advertising (PPC) spend has shown steady increase year-over-year, and PPC could be set to expand significantly in Asia. This is According to a report released by Covario focusing on global and regional paid search trends ... Learn How to Conduct Effective & Thorough PPC Audits at #SESCHI 2012Search Engine Watch all 2 news articles »

10/22/2012 09:45 PM

Holiday Shoppers Still Frugal, Searching for Deals - Chief Marketer

Holiday Shoppers Still Frugal, Searching for Deals Chief Marketer Consumers will continue a three-year trend to spend carefully throughout the holiday season, sticking to budgets and staying on the hunt for bargains and deals. The 84% of shoppers who reported that they would spend the same or less on holiday-related ...

10/21/2012 07:48 PM

Chuck Stempler of Alphagraphics in Seattle on Search Engine Marketing - What They Think

Chuck Stempler of Alphagraphics in Seattle on Search Engine Marketing What They Think Chuck Stempler: Well, the business we were talking about is our initiative in what we refer to as search engine marketing, more conventionally known as Paid Search. It's going well. We have been growing the client base at about a compounded rate of 8-9 ...

10/22/2012 10:25 AM

Is YouTube Really the #2 Search Engine in the World? - Business 2 Community

Is YouTube Really the #2 Search Engine in the World? Business 2 Community Whenever I've seen that statistic referred to, often by social media gurus/experts/ ninjas of the “blind 'em with stats” variety, it's almost universally taken to imply that YouTube and Google have similar significance in terms of a business's ... and more »

10/22/2012 09:30 AM

How Google+ Can Add Credibility to Your Company Blog Content - Business 2 Community

How Google+ Can Add Credibility to Your Company Blog Content Business 2 Community In other words, the more credibility you have as an author, the better your chances are that Google will list your content higher in in its search results. This is important for marketers because it places an even greater emphasis on the importance of ...