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10/22/2012 07:02 AM

What's So Special about Content Marketing? - Search Engine Journal

What's So Special about Content Marketing? Search Engine Journal These days, it seems like you can't even open an article online without hearing the importance of content marketing being mentioned. Hell, I'll even admit that I'm guilty tossing this particular piece of marketing terminology around all too frequently ... Not Just a Pretty Face: Moving Your Website from Cosmetic to StrategicBusiness 2 Community all 2 news articles »

10/22/2012 11:48 AM

Adobe: Mobile Search, Facebook Engagement & ROI Booming, But User ... - Marketing Vox News

Business 2 Community Adobe: Mobile Search, Facebook Engagement & ROI Booming, But User ... Marketing Vox News Adobe Systems has released findings from its Adobe Digital Index report focused on digital ad industry insights for Q3 2012, and an outlook through Q1 2013. Among their findings: mobile is drastically moving search ad spending and return on investment ... Mobile Search Rising According to New Adobe ReportBusiness 2 Community Facebook engagement and mobile search on the rise: reportComputer Business Review Adobe: Mobile tech boosts paid advertisingZDNet AllFacebook -Media Week (registration) all 35 news articles »

10/22/2012 11:12 AM

Global Paid Search Spend Grows as China Emerges as Big Opportunity - KoMarketing Associates

KoMarketing Associates Global Paid Search Spend Grows as China Emerges as Big Opportunity KoMarketing Associates Global and U.S. pay-per-click advertising (PPC) spend has shown steady increase year-over-year, and PPC could be set to expand significantly in Asia. This is According to a report released by Covario focusing on global and regional paid search trends ...

10/21/2012 07:48 PM

Chuck Stempler of Alphagraphics in Seattle on Search Engine Marketing - What They Think

Chuck Stempler of Alphagraphics in Seattle on Search Engine Marketing What They Think Chuck Stempler: Well, the business we were talking about is our initiative in what we refer to as search engine marketing, more conventionally known as Paid Search. It's going well. We have been growing the client base at about a compounded rate of 8-9 ...

10/22/2012 09:30 AM

How Google+ Can Add Credibility to Your Company Blog Content - Business 2 Community

How Google+ Can Add Credibility to Your Company Blog Content Business 2 Community In other words, the more credibility you have as an author, the better your chances are that Google will list your content higher in in its search results. This is important for marketers because it places an even greater emphasis on the importance of ... Google lets users sort by subject with image searchBrafton all 2 news articles »

10/22/2012 03:27 AM

YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings - Search Engine Watch

YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings Search Engine Watch Eric Meyerson, YouTube's head of creator marketing communications, explained why YouTube had started to focus on watch time back in August. “YouTube viewers watch a lot of video -- over 4 billion hours a month at last count. But the average household ... and more »

10/22/2012 10:25 AM

Is YouTube Really the #2 Search Engine in the World? - Business 2 Community

Is YouTube Really the #2 Search Engine in the World? Business 2 Community Whenever I've seen that statistic referred to, often by social media gurus/experts/ ninjas of the “blind 'em with stats” variety, it's almost universally taken to imply that YouTube and Google have similar significance in terms of a business's ...

10/21/2012 10:04 PM

Get in Control with Paid Media: How PPC and Display Can Put You Back in the ... - ADOTAS

Get in Control with Paid Media: How PPC and Display Can Put You Back in the ... ADOTAS SEMPO estimates that the North American search marketing industry will reach a value of nearly $23 billion by the end of 2012, up from $19.3 billion in 2011, a nearly 19 percent increase. Google AdWords is the company's main source of revenue. In its ... Google: At worst another Microsoft, at best the biggest thing everManagement Today Google Plus vs Facebook For Business â€Â" Who Wins?Business 2 Community all 5 news articles »

10/22/2012 07:26 AM

Avatar Recognizes Mobile Marketing as a Key Strategy This Holiday Season - 4-traders

Avatar Recognizes Mobile Marketing as a Key Strategy This Holiday Season 4-traders (OTCBB: ATAR (note new symbol); www.avatarventurescorp.com) thinks every small business with an eye toward success needs to go mobile with its marketing, and here's why: Searching, processing and making purchasing decisions via their smartphone ... and more »

10/22/2012 11:50 AM

Learn How to Conduct Effective & Thorough PPC Audits at #SESCHI 2012 - Search Engine Watch

Learn How to Conduct Effective & Thorough PPC Audits at #SESCHI 2012 Search Engine Watch Jeremy Hull, Associate Director of Paid Search for iProspect, and Joseph Kerschbaum, Vice President for Clix Marketing, will be the guides on your path to profitability. Here's why PPC folks should attend, and a taste of what you can expect to take ...