mobile marketing - Google News

Google News

10/18/2012 01:17 PM

NFC Mobile Marketing Pilot Delivers for Kraft - brandchannel.com

NFC Mobile Marketing Pilot Delivers for Kraft brandchannel.com News America Marketing (NAM), publisher of coupons in the U.S. and Canada, in partnership with thinaire, a cloud-based platform for NFC marketing campaigns, and Kraft, recently teamed up on a retail innovation pilot in the San Francisco area using ...

10/18/2012 09:08 AM

Six mobile marketing tools fit for small and local businesses - Econsultancy (blog)

Econsultancy (blog) Six mobile marketing tools fit for small and local businesses Econsultancy (blog) Text messaging's maturity may make it one of the least exciting mobile marketing techniques but that doesn't mean that it can't be one of the most effective when used appropriately. Numerous companies make it easy for small businesses to build ...

10/17/2012 04:08 PM

What I Learned at the Mobile Marketing & Commerce Forum - Blue MauMau

What I Learned at the Mobile Marketing & Commerce Forum Blue MauMau Last week I attended the MMCF â€Â" Internet Retailer's Mobile Marketing & Commerce Forum. I could attempt to organize everything I learned into some kind of story or structure and say that it all ties nicely together, but that would be really hard ... and more »

10/17/2012 07:10 AM

Small Businesses Turn to Facebook, Mobile Marketing to Drive Growth - eWeek

eWeek Small Businesses Turn to Facebook, Mobile Marketing to Drive Growth eWeek Despite economic concerns, mobile marketing is on the rise, with 8 percent of respondents currently purchasing mobile ads and 15 percent planning to in the next 3-6 months. When asked how likely they are to explore building a mobile Website or mobile ... and more »

10/16/2012 10:23 AM

Mobile Marketing Association Tackles Mobile Video Standards - MediaPost Communications

Mobile Marketing Association Tackles Mobile Video Standards MediaPost Communications That's why the Mobile Marketing Association is forming a mobile video committee to review current standards and develop best practices for mobile video advertising and measurement. The MMA's foray into pursuing standards comes on the heels of several ... and more »

10/17/2012 06:44 AM

From A/B to A/Z Testing: How Machine Learning is Transforming Mobile Marketing - iMedia Connection (blog)

From A/B to A/Z Testing: How Machine Learning is Transforming Mobile Marketing iMedia Connection (blog) A/B testing has been used by marketers for decades. The concept is simple. Present two versions (A and B), then measure the response rate, determine 'the winner' and then target that offer to everybody. Originating with direct mail before being applied ...

10/17/2012 05:18 PM

The 3 most promising mobile startups for marketers - iMedia Connection

iMedia Connection The 3 most promising mobile startups for marketers iMedia Connection Smartphones and tablets have penetrated the market at an overwhelming rate, creating a major challenge for marketers: keeping up with on-the-go consumers. Naturally, today's connected consumer is sparking the growth of mobile advertising, with industry ...

10/18/2012 06:55 AM

Snap Secure Mobile and Personal Security App Enters Italian Market through a ... - Sacramento Bee

Snap Secure Mobile and Personal Security App Enters Italian Market through a ... Sacramento Bee "Cashlog is accelerating our entry into the Italian market through its carrier relationships and broadly accepted mobile payments platform," said Jiren Parikh, President and CEO at Snap MyLife, Inc. "And we'll help stimulate sales by marketing Snap ... and more »

10/18/2012 07:33 AM

Marketers weigh offline vs. online channel ROI - Hotel News Now

Marketers weigh offline vs. online channel ROI Hotel News Now REPORT FROM THE U.S.â€Â"The intense focus in the industry on creating a strong presence and thriving online and mobile channels can be telling of just how much hotel marketers believe consumers are evolving. Last month during a general session at the ... VFM Leonardo Hotel Marketing Webinar - Engage at Every Stage: What Hotel ...Hotel News Resource all 4 news articles »

10/17/2012 06:18 AM

SMBs Eyeing Mobile, Content Marketing For Future - Small Business Trends

Small Business Trends SMBs Eyeing Mobile, Content Marketing For Future Small Business Trends Last week we told you Google had found mobile “critical” to your marketing efforts and that ignoring mobile made your customers feel like you were ignoring them! And it seems like small businesses owners are ready to heed that warning. A recent study ... and more »