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10/18/2012 01:32 PM

Display Advertising Expected to Integrate with Search - iMedia Connection (blog)

MediaPost Communications Display Advertising Expected to Integrate with Search iMedia Connection (blog) However search and display advertising continue to develop, understanding how each works with the other to help you reach your marketing goals is important to the effectiveness of your overall marketing plan. Continue to educate yourself about your ... Study Shows How Changes To Search Influence Display AdvertisingMediaPost Communications all 2 news articles »

10/18/2012 02:34 PM

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines - ClickZ

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines ClickZ Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. In addition, SEMPO has offered “valuable insight and background ...

10/18/2012 11:08 PM

PaperCraft, Inc. Announces Conversion Pipeline As Their Online Marketing ... - Equities.com

PaperCraft, Inc. Announces Conversion Pipeline As Their Online Marketing ... Equities.com PaperCraft, Inc. announced today that it selected Conversion Pipeline, a leading provider of online marketing solutions as their agency of record, to provide SEO (Search Engine Optimization) and Pay Per Click (PPC) management solutions in support of ... and more »

10/17/2012 02:53 PM

6 Underrated Content Marketing Assets For B2B SEO - Search Engine Land

Search Engine Land 6 Underrated Content Marketing Assets For B2B SEO Search Engine Land One of the biggest obstacles to B2B search engine optimization is developing new content marketing assets for targeting important keywords and acquiring link assets. While our organization has seen this in client relationships throughout the years ...

10/15/2012 11:31 AM

Top Advertisers Select Direct Agents to Manage Their Search Marketing ... - Sacramento Bee

Top Advertisers Select Direct Agents to Manage Their Search Marketing ... Sacramento Bee NEW YORK, Oct. 15, 2012 -- /PRNewswire/ -- Direct Agents, an-award winning digital marketing agency announced today that it was selected by Folica.com, a Top 500 online retailer to manage their search marketing account. Folica.com joins Direct Agents' ...

10/18/2012 07:23 PM

New marketing service launching - Peoria Journal Star

New marketing service launching Peoria Journal Star "It's now the second-largest search engine," said Kinney, who stressed the need for businesses to consider tailoring marketing efforts to mobile devices. "By 2013, half of all the Internet searches will be done on mobile devices." Another benefit ...

10/16/2012 03:21 AM

5 Myths About Search Data - Search Engine Watch

PR Web 5 Myths About Search Data Search Engine Watch Last October, both sides of the search marketing industry, in SEO & PPC felt under attack when Google announced that it would start hiding search data for logged-in Google searchers. Portent's Ian Lurie immediately cried foul, saying, Google has "done ... Stop Selling SEO ShortSearch Engine Journal all 48 news articles »

10/18/2012 01:19 PM

BloomReach nets $25M to turn big data into marketing gold - GigaOM

GigaOM BloomReach nets $25M to turn big data into marketing gold GigaOM As BloomReach CEO Raj De Datta told my colleague Derrick Harris early this year, companies don't know how to show off their product catalogs in a way that best aligns with how customers search. Less than a quarter of web pages get any traffic from ... Big data marketing application BloomReach gets $25MVatorNews BloomReach Secures Series C led by New Enterprise AssociatesPrivate Equity Hub (press release) all 12 news articles »

10/18/2012 03:29 AM

Qihoo Search: Dead on Arrival? - Search Engine Watch

Qihoo Search: Dead on Arrival? Search Engine Watch According to Steven Millward, an expert in Asian digital marketing, “360 Search features seven main tabs: news, web, video, MP3, images, maps, and answers. For the moment, four of those link to Baidu sites (news, MP3, maps, and Baidu ZhiDao for answers ... and more »

10/15/2012 10:39 AM

Paid Search Advertising Gets More Complicated In 2013 - Search Engine Land

Search Engine Land Paid Search Advertising Gets More Complicated In 2013 Search Engine Land The bottom line for search marketers is that mobile phones and tablet devices are significantly transforming the ways consumers search, make transactions and interact with brands online. Search marketers and many website owners are simply not keeping ...