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11/07/2012 10:12 AM

3 Ways Obama's Digital Marketing Won the Internet and the Election - Business 2 Community

Business 2 Community 3 Ways Obama's Digital Marketing Won the Internet and the Election Business 2 Community We've spoken many times on this blog about the similarities between digital marketing and political campaigning. Throughout this campaign, both sides have used digital marketing techniques and social media engagement to boost their chances. In fact ... 5 lessons marketers can learn from the 2012 presidential campaignVentureBeat all 8 news articles »

11/04/2012 10:25 PM

Digital marketing firm HubSpot raises $35 million in latest funding round - Boston.com

Digital marketing firm HubSpot raises $35 million in latest funding round Boston.com The Cambridge marketing firm HubSpot, which helps small and mid-size businesses reach prospective customers using social media, is announcing Monday that it has raised an additional $35 million. The investors include Altimeter Capital, Cross Creek ... and more »

11/07/2012 12:19 AM

Pitney Bowes looks to digital marketing solutions for renewal and... - IT-Director.com

Pitney Bowes looks to digital marketing solutions for renewal and... IT-Director.com Pitney Bowes is a brand name often associated with the 1980s when Xerox, Kodak, and Gestetner ruled the printing world. Those halcyon days of the printing industry are gone. Kodak went bust, Gestetner was absorbed into Ricoh, and Xerox struggled ... and more »

11/07/2012 02:45 AM

Egypt marketers capitalise on digital marketing campaigns - AME Info

AME Info Egypt marketers capitalise on digital marketing campaigns AME Info IQPC's 2nd Annual Click Egypt Summit, which will take place from 18 - 21 November 2012 at the Radisson Blu Hotel in Cairo, is the leading online and digital marketing forum to discuss online integration, monetising mobile and succeeding in SEO. Yahoo! and more »

11/07/2012 10:05 AM

Brands desire more effective digital marketing from local affiliates - Media Newsline

Brands desire more effective digital marketing from local affiliates Media Newsline National brands' investment in local digital marketing is on the rise. According to local-marketing automation company Balihoo's September survey of marketers in North America, 35.9% planned to boost their local digital dollars in 2013; just 6.8 ...

11/07/2012 07:59 AM

IBM Interactive Placed In Leaders Quadrant By Leading Analyst Firm - Sacramento Bee

IBM Interactive Placed In Leaders Quadrant By Leading Analyst Firm Sacramento Bee 7, 2012 -- /PRNewswire/ -- IBM (NYSE: IBM) today announced that it has been positioned by Gartner, Inc. as a leader in the Magic Quadrant for Digital Marketing (DM) Agencies.1. (Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO). The new ... and more »

11/07/2012 01:19 AM

Converged Media: Maximizing Consumer Engagement in a Digital World - Search Engine Watch

Converged Media: Maximizing Consumer Engagement in a Digital World Search Engine Watch Though not a new term, its role in digital marketing is a new concept for many marketers that presents opportunities, challenges, and questions. So what does it mean and how should it impact digital marketing strategies for retailers, home service ...

11/07/2012 08:44 AM

Vote: Does your company need a digital marketing strategy? - Globe and Mail

Globe and Mail Vote: Does your company need a digital marketing strategy? Globe and Mail Vote: Does your company need a digital marketing strategy? Add to ... The Globe and Mail. Published Tuesday, Nov. 06 2012, 4:40 PM EST. Last updated Wednesday, Nov. 07 2012, 8:41 AM EST. 0 comments · Print; AA. At First Foundation Inc., a mortgage ...

11/05/2012 07:40 AM

Digital Net Agency (DNA) Acquires Top Social Media Agency Plaid Skirt Marketing - Sacramento Bee

Digital Net Agency (DNA) Acquires Top Social Media Agency Plaid Skirt Marketing Sacramento Bee DALLAS, Pa., Nov. 5, 2012 -- /PRNewswire/ -- Digital Net Agency, Inc. (DNA), a leading performance-based digital agency, today announces its acquisition of Plaid Skirt Marketing, a comprehensive digital marketing agency specializing in branding and ... and more »

11/06/2012 10:45 PM

E-marketing favored for the holidays - Peoria Journal Star (blog)

E-marketing favored for the holidays Peoria Journal Star (blog) Welcome to the new world of digital marketing where whatever you did yesterday is old news. Experian Marketing Services recently surveyed marketers about their holiday marketing plans. The big winner? Email marketing. Ninety-six percent of marketers ...