mobile marketing - Google News

Google News

11/07/2012 12:14 AM

NFC: The Next Generation of Mobile Marketing - ClickZ

NFC: The Next Generation of Mobile Marketing ClickZ Near field communication (NFC) is taking mobile marketing to a whole new level. (NFC is a form of contactless communication between devices like smartphones or tablets that allows a user to wave their personal communication device over a ... and more »

11/07/2012 09:35 AM

Mobile marketing should be more interactive: Media experts - Indiantelevision.com

Indiantelevision.com Mobile marketing should be more interactive: Media experts Indiantelevision.com Mindshare, WPP's leading media agency, has consciously made this shift as it lives online, offline and on mobile. Mindshare's Asia Pacific Digital Lead Nick Seckold believes the nature of new age audience demands a new approach to mobile marketing ... Digital Asia Festival 2012: Moving mobile from 'why' to 'how'Campaign Asia-Pacific all 2 news articles »

11/07/2012 10:51 AM

Mobile Is Key To Cross-Media Marketing Strategy - MediaPost Communications

Mobile Is Key To Cross-Media Marketing Strategy MediaPost Communications Forrester Research released a method for benchmarking a company's "mobile maturity," as campaign budgets continue to rise. The guidelines aim to help marketers understand different growth stages, and determine budgets to create a cross-media strategy ...

11/05/2012 12:57 PM

Jonathan Ellis Touts TMS in Keynote at Mobile Marketing Forum - ADOTAS

Jonathan Ellis Touts TMS in Keynote at Mobile Marketing Forum ADOTAS Speaking at the inaugural Mobile Marketing Forum in Delhi, India, Ellis emphasized that amid the increasing adoption and proliferation of mobile devices, the real revolution was actually coming from the traditional media. According to Ellis, mobile ... and more »

11/07/2012 11:36 AM

NBCUniversal, AmEx Join Forces For Mobile Shopping/TV Mashup - Marketing Vox News

NBCUniversal, AmEx Join Forces For Mobile Shopping/TV Mashup Marketing Vox News NBCUniversal and American Express have announced a strategic alliance that allows consumers to purchase products "inspired by" NBCUniversal programs directly from a mobile device, while the program is airing. Early plans are for NBCUniversal's ...

11/05/2012 06:09 AM

Social Media, Mobile Marketing Use Rises Among Small Businesses - eWeek

eWeek Social Media, Mobile Marketing Use Rises Among Small Businesses eWeek Facebook and mobile Websites are a growing focus of small businesses, though overall marketing spend remains flat year-over-year. Small businesses are focusing more of their budgets on Websites and other Web properties, such as social networks and ...

11/07/2012 08:16 AM

Mobile Money: The Exploding New Opportunity - The Herald | HeraldOnline.com

Mobile Money: The Exploding New Opportunity The Herald | HeraldOnline.com BOSTON â€Â" The mobile money marketplace is continuing to grow worldwide, with more and more players jumping on board to reap the benefits, according to a new Market Vision report from Yankee Group. The report, “What's Next for Mobile Money,” details ... and more »

11/07/2012 09:28 AM

Ensighten Previews Windows 8 Mobile Phone Support at DAA Seattle Symposium - Equities.com

Ensighten Previews Windows 8 Mobile Phone Support at DAA Seattle Symposium Equities.com Ensighten, innovator of enterprise tag management systems and visitor privacy solutions that optimize web analytics and digital marketing performance, previewed upcoming support for both Windows 7 and Windows 8 mobile platforms at the fall DAA Seattle ... and more »

11/07/2012 07:02 AM

Mobile Marketing Assistant - Bizcommunity.com

Mobile Marketing Assistant Bizcommunity.com ... be advantageous, we will consider applications from recent marketing graduates, who are looking to gain experience. If you are from a marketing, PPC background but do not have mobile specific experience, we will provide training for the right ...

11/05/2012 07:45 AM

Your 24-Hour Mobile Marketing Action Plan - Business 2 Community

Business 2 Community Your 24-Hour Mobile Marketing Action Plan Business 2 Community I know you've been hearing for years now about the tremendous opportunity that mobile marketing presents; but have you acted on it? How are you reaching your consumers on their mobile devices? How have you optimized your digital presence for mobile?