search marketing - Google News

Google News

11/07/2012 05:15 AM

Google Display Network Campaigns: Most Common Mistakes Search Marketers ... - Search Engine Watch

Google Display Network Campaigns: Most Common Mistakes Search Marketers ... Search Engine Watch The GDN-via-search-duplication creates a poor marketing practice of keyword pigenholing. When you recreate a search campaign into the GDN, you're only using one form of targeting: keyword targeting. But in the GDN, there are seven ways of targeting: ...

11/06/2012 07:56 AM

Forrester Wave Q4 2012: Search Marketing Undergoes Fundamental Changes - CMSWire

Forrester Wave Q4 2012: Search Marketing Undergoes Fundamental Changes CMSWire Rather than trying to connect with customers via a single channel, such as a traditional search engine, search marketing is transforming into “discovery enablement,” which Forrester identifies as “collecting users engaged in all forms of digital ... 360i Named a Leader in Search Marketing Agencies ReportPromotion World (press release) all 2 news articles »

11/07/2012 10:55 AM

A Look At Cross-Domain Search & Conversion - Search Engine Land

Search Engine Land A Look At Cross-Domain Search & Conversion Search Engine Land If you are running multiple online marketing programs across multiple websites/domains, then you might have asked yourself the following questions. Are there any interactions between my websites? Are my customers likely to convert across multiple ... and more »

11/07/2012 04:01 AM

Internet Marketing Agency Guides Clients Through Google Upheaval - Equities.com

Internet Marketing Agency Guides Clients Through Google Upheaval Equities.com The Search Source Internet marketing agency recently guided several clients through Google's landmark “Exact Match Domain” algorithm update. The Google “EMD update” was designed by the search engine giant to eliminate or reduce low-value, ... SEO for the ElderlyBusiness 2 Community all 4 news articles »

11/07/2012 10:25 AM

Keynoting At Our SMX Social Media Marketing Conference: Vic Gundotra, Head ... - Search Engine Land

Search Engine Land Keynoting At Our SMX Social Media Marketing Conference: Vic Gundotra, Head ... Search Engine Land Search Engine Land's SMX Social Media Marketing is just a month away, coming to Las Vegas on Dec. 5 & 6. Our closing keynote features Vic Gundotra, Senior Vice President of Engineering for Google+. Vic oversees all of Google's social efforts, and he'll ...

11/07/2012 05:22 AM

Spartan Internet 2012 Presidential Election Impact on Traditional Internet ... - Midland Daily News

Spartan Internet 2012 Presidential Election Impact on Traditional Internet ... Midland Daily News With mobile apps and heavy spending on paid search marketing, the 2012 presidential campaign points to the future of digital campaign marketing. (PRWEB) November 07, 2012. Spartan Internet Consulting in Lansing, Michigan has been tracking over 650 ... and more »

11/06/2012 10:06 AM

Baidu Pay Per Click: 7 Tips for a Successful Campaign - Search Engine Journal

Baidu Pay Per Click: 7 Tips for a Successful Campaign Search Engine Journal Baidu is the most popular search engine in China, with over 400 million users. When Western marketers think of entering the Chinese market, Baidu is often the first marketing channel they consider, especially for paid search marketing. I've had the ... and more »

11/06/2012 10:45 PM

E-marketing favored for the holidays - Peoria Journal Star (blog)

E-marketing favored for the holidays Peoria Journal Star (blog) The big winner? Email marketing. Ninety-six percent of marketers surveyed plan to invest in it this year. Facebook and videos finished second and third on the marketing list, followed by online paid advertising and paid search marketing. Pinterest ...

11/01/2012 04:25 PM

Forrester Rates The Top Large Search Marketing Agencies - Search Engine Land

Forrester Rates The Top Large Search Marketing Agencies Search Engine Land Forrester, the large marketing technology analysis organization, has released two of three of its Forrester Wave reports related to search marketing. The first, The Forrester Wave: Search Marketing Agencies, Q4 2012 rates seven of the largest full ... Covario Named a Search Marketing Agency "Strong Performer" by Independent ...MENAFN.COM all 15 news articles »

11/07/2012 10:51 AM

Mobile Is Key To Cross-Media Marketing Strategy - MediaPost Communications

Mobile Is Key To Cross-Media Marketing Strategy MediaPost Communications Advertisers will spend $77 billion on interactive marketing by 2016, similar to the amount today spent on television, Forrester estimates. Search marketing, display advertising, mobile marketing, email marketing, and social media will comprise 26% of ...