digital marketing - Google News

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03/15/2013 08:02 AM

There's No Such Thing As A 'Digital Marketing Strategy' Anymore - Business Insider

Econsultancy (blog) There's No Such Thing As A 'Digital Marketing Strategy' Anymore Business Insider Not long ago, digital marketing was viewed as a discrete, independent element of a company's brand management strategy. "Create a Facebook page" or “tweet more” might have once been line items in a larger marketing plan, but the landscape has ... 55% of businesses plan to increase digital marketing budgets in 2013Econsultancy (blog) Digital Marketing Loots Revenue At The Expense Of Traditional Marketing ...Dazeinfo The Oxymoron That Is Digital MarketingBusiness 2 Community Advertising Specialty Institute (press release) all 8 news articles »

03/13/2013 12:17 PM

Gap's 'Lo-Fi' Approach to Digital Marketing - Mashable

Gap's 'Lo-Fi' Approach to Digital Marketing Mashable AUSTIN â€Â" Gap isn't a brand that you'd expect to see at SXSW, but it's making a splash during the music portion of the festival, partnering with Tumblr to bring Austin-goers tunes by Macklemore and Ryan Lewis, the Shout Out Louds and more. (The brand ...

03/13/2013 07:25 AM

Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For ... - TechCrunch

MediaPost Communications Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For ... TechCrunch If you thought corporate websites were gathering the equivalent of digital dust as marketers moonlight on social media to lure in the punters, think again. According to a new poll of U.S. marketers conducted by Gartner, corporate websites are ranked as ... Digital Marketing Budgets On The RiseMediaPost Communications Digital marketing spend increasing, says GartnerZDNet Digital marketing budgets expected to rise 9% in 2013VatorNews BtoB Magazine all 6 news articles »

03/13/2013 04:15 AM

Digital marketing and branding: interview with P&G's Roisin Donnelly - The Guardian (blog)

The Guardian (blog) Digital marketing and branding: interview with P&G's Roisin Donnelly The Guardian (blog) Developments in digital mean people can hear from "someone like them" at the click of a button â€Â" and they trust those views above all else. People are looking for brands they can trust and relevant and personalised marketing tailored to their needs. and more »

03/14/2013 10:04 AM

Why SMEs should boost their digital marketing strategy now (and how to get ... - Econsultancy (blog)

Econsultancy (blog) Why SMEs should boost their digital marketing strategy now (and how to get ... Econsultancy (blog) In the last year more and more small business owners have adopted new ways of thinking to transform their business strategy with new digital marketing tools, helping them build customer engagement and start to rival the big players. In this blog post ...

03/14/2013 12:25 PM

Sekunjalo subsidiary buys digital marketing agency - BDlive

Sekunjalo subsidiary buys digital marketing agency BDlive JSE-listed Sekunjalo Investments on Thursday said its subsidiary Saratoga Software had bought a majority stake in digital marketing agency World Wide Creative for an undisclosed sum. Sekunjalo Technology Solutions Group CEO Andrew Connold said ... and more »

03/14/2013 03:35 AM

Digital Marketing Institute to create 30 jobs - Irish Times

Irish Times Digital Marketing Institute to create 30 jobs Irish Times The Digital Marketing Institute is to create 30 new jobs this year, the education company said today. The company will add 10 new people to its staff with the opening of a new London office, and will hire a further 20 people over the course of the year ... 30 new jobs to be created at the Digital Marketing InstituteSiliconrepublic.com Pictured: Ian Dodson, Digital Marketing Institute Digital Marketing Institute ...TechCentral.ie all 5 news articles »

03/14/2013 04:24 AM

41% Marketers Save Money From Digital Marketing Strategy Than Traditional ... - Dazeinfo

41% Marketers Save Money From Digital Marketing Strategy Than Traditional ... Dazeinfo As marketers increase use in digital technologies, traditional media undergoes a huge suffering. Traditional mass media once offered marketers the most advantages to reach their audiences in a wider scale, but now the situations now have basically ...

03/12/2013 04:30 PM

St. Louis-based Digital Marketing Firm Hires Digital Marketing Manager - STLtoday.com

St. Louis-based Digital Marketing Firm Hires Digital Marketing Manager STLtoday.com St. Louis, MO â€Â" St. Louis-based digital marketing firm, tSunela, hired Abby Hawkins to fill their Digital Marketing Manager position this month. Ms. Hawkins is responsible for managing search marketing campaigns and performing web analytics and data ...

03/12/2013 05:08 PM

50 good reasons to quit digital marketing - iMedia Connection

iMedia Connection 50 good reasons to quit digital marketing iMedia Connection Although I started my marketing career in public relations, by the summer of 1996, I was optimizing websites. Since then, I've been building and managing teams of digital marketers. After working with hundreds of employees and literally thousands of ... and more »