digital marketing - Google News

Google News

03/15/2013 08:02 AM

There's No Such Thing As A 'Digital Marketing Strategy' Anymore - Business Insider

Econsultancy There's No Such Thing As A 'Digital Marketing Strategy' Anymore Business Insider Not long ago, digital marketing was viewed as a discrete, independent element of a company's brand management strategy. "Create a Facebook page" or “tweet more” might have once been line items in a larger marketing plan, but the landscape has ... Social Media Marketing Budgets To Double In Next Five Years !! [Report]Dazeinfo all 8 news articles »

03/13/2013 12:17 PM

Gap's 'Lo-Fi' Approach to Digital Marketing - Mashable

Gap's 'Lo-Fi' Approach to Digital Marketing Mashable AUSTIN â€Â" Gap isn't a brand that you'd expect to see at SXSW, but it's making a splash during the music portion of the festival, partnering with Tumblr to bring Austin-goers tunes by Macklemore and Ryan Lewis, the Shout Out Louds and more. (The brand ...

03/13/2013 07:25 AM

Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For ... - TechCrunch

MediaPost Communications Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For ... TechCrunch If you thought corporate websites were gathering the equivalent of digital dust as marketers moonlight on social media to lure in the punters, think again. According to a new poll of U.S. marketers conducted by Gartner, corporate websites are ranked as ... Digital Marketing Budgets On The RiseMediaPost Communications Digital marketing spend increasing, says GartnerZDNet Digital marketing budgets expected to rise 9% in 2013VatorNews BtoB Magazine -eWeek all 6 news articles »

03/13/2013 04:15 AM

Digital marketing and branding: interview with P&G's Roisin Donnelly - The Guardian (blog)

The Guardian (blog) Digital marketing and branding: interview with P&G's Roisin Donnelly The Guardian (blog) Developments in digital mean people can hear from "someone like them" at the click of a button â€Â" and they trust those views above all else. People are looking for brands they can trust and relevant and personalised marketing tailored to their needs. and more »

03/12/2013 08:29 AM

The Oxymoron That Is Digital Marketing - Forbes

Forbes The Oxymoron That Is Digital Marketing Forbes A recent report revealed that while budgets for digital marketing are expected to increase across many specific channels including email marketing, SEO and mobile â€Â" one major component of digital marketing is in decreasing and has in fact been falling ...

03/17/2013 05:00 PM

Digital Marketing Could Be the Performance Enhancer You've Been Searching For - Business 2 Community

Digital Marketing Could Be the Performance Enhancer You've Been Searching For Business 2 Community Digital Marketing Could Be the Performance Enhancer You've Been Searching For image Messi 2 In recent years, the exposure of the prevalence of performance enhancing drugs has rocked the world of sport. Now we can't look at an athlete without the ...

03/14/2013 07:16 AM

55% of businesses plan to increase digital marketing budgets in 2013 - Econsultancy (blog)

Econsultancy (blog) 55% of businesses plan to increase digital marketing budgets in 2013 Econsultancy (blog) More than a third of companies (39%) plan to increase their digital marketing budgets this year at the expense of other channels, according to the new Econsultancy and SoDA Digital Marketing Outlook Report 2013. A further 16% of respondents said that ...

03/14/2013 10:04 AM

Why SMEs should boost their digital marketing strategy now (and how to get ... - Econsultancy (blog)

Econsultancy (blog) Why SMEs should boost their digital marketing strategy now (and how to get ... Econsultancy (blog) In the last year more and more small business owners have adopted new ways of thinking to transform their business strategy with new digital marketing tools, helping them build customer engagement and start to rival the big players. In this blog post ...

03/14/2013 12:25 PM

Sekunjalo subsidiary buys digital marketing agency - BDlive

Sekunjalo subsidiary buys digital marketing agency BDlive JSE-listed Sekunjalo Investments on Thursday said its subsidiary Saratoga Software had bought a majority stake in digital marketing agency World Wide Creative for an undisclosed sum. Sekunjalo Technology Solutions Group CEO Andrew Connold said ... and more »

03/14/2013 04:24 AM

41% Marketers Save Money From Digital Marketing Strategy Than Traditional ... - Dazeinfo

41% Marketers Save Money From Digital Marketing Strategy Than Traditional ... Dazeinfo As marketers increase use in digital technologies, traditional media undergoes a huge suffering. Traditional mass media once offered marketers the most advantages to reach their audiences in a wider scale, but now the situations now have basically ...