digital marketing - Google News

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04/17/2013 12:09 PM

Why Citibank Eliminated Its Digital Marketing Department - Business Insider

Business Insider Why Citibank Eliminated Its Digital Marketing Department Business Insider In a crowded conference hall filled with digital ad marketers, Citibank North American head of consumer marketing Vanessa Colella explained why it made perfect sense that one of her first orders of business was, in fact, "eliminating the digital ...

04/18/2013 06:42 AM

Alienation Digital appoints head of digital strategy, creative director and ... - The Drum

The Drum Alienation Digital appoints head of digital strategy, creative director and ... The Drum Alienation Digital has today announced three appointments following an internal restructure: Vivienne MacLaren as head of digital strategy, Scott Gilmour as creative director and Jennifer Rogerson as digital marketing manager. Neil Barr, managing ...

04/17/2013 03:38 PM

Digital Marketing Students Dissect Data in Search of Sales - University of Texas at Dallas (press release)

University of Texas at Dallas (press release) Digital Marketing Students Dissect Data in Search of Sales University of Texas at Dallas (press release) One of the hottest trends in marketing requires talent for turning big data into big sales. Digital marketing analysts study shoppers' cyberfootprints to help businesses zero in on their most likely customers. “You can target people in a very refined ... Big Data Trends Briefing: Digital Cream London 2013Econsultancy (blog) Setting out a plan for using big dataMarketing Week all 7 news articles »

04/18/2013 07:11 AM

ExactTarget Launches Singapore Office to Serve Digital Marketers Across Asia ... - Wall Street Journal

Inside INdiana Business ExactTarget Launches Singapore Office to Serve Digital Marketers Across Asia ... Wall Street Journal Global cross-channel digital marketing leader ExactTarget (NYSE:ET) launched its Singapore office today, expanding the company's international strength across Asia Pacific. The office extends ExactTarget's ability to bring its suite of email, mobile ... ExactTarget expands in Asia-PacificBtoB Magazine all 2 news articles »

04/18/2013 10:54 AM

Mobile Mind Shift, Smarter Connectivity Will Change Digital Marketing - MediaPost Communications

Mobile Mind Shift, Smarter Connectivity Will Change Digital Marketing MediaPost Communications Since the shift combines searches on social with locations during a specific time of day, it also changes and challenges search engine marketing. Consumers no longer expect information. They demand it--from food calorie counts to updates from friends ...

04/18/2013 11:38 AM

What the Crumbling State of the Media Means for Digital Marketing - Business 2 Community

Business 2 Community What the Crumbling State of the Media Means for Digital Marketing Business 2 Community What the Crumbling State of the Media Means for Digital Marketing image 75px New journalism We're entering â€Â" or, I should say, re-entering â€Â" an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of ... Content Marketing 101: Auditing Your Digital AssetsHuffington Post (blog) What Is Your Biggest Marketing Spend?MediaPost Communications Content Marketing Rises, But Will It Hurt Paid Ads?PBS MediaShift all 21 news articles »

04/18/2013 06:04 AM

David Dunham Insurance Unveils Its New Virtual Insurance Office and Digital ... - PR Web (press release)

David Dunham Insurance Unveils Its New Virtual Insurance Office and Digital ... PR Web (press release) Independent insurance agency, David Dunham Insurance, proudly unveils a new virtual insurance office and digital marketing campaign for Florida homeowners and high value homeowners. Share on Twitter Share on Facebook Share on Google+ Share on ... Michigan Association of Professional Insurance Agents Hosts Astonish's One ...DigitalJournal.com (press release) all 4 news articles »

04/18/2013 03:05 AM

Digital Marketing Conference: The future of retail - AM-online

Digital Marketing Conference: The future of retail AM-online Dickerson said that in January there were 13 billion automotive searches online globally, and mobile internet use is growing fast, with people looking at their mobile phones 150 times per day. Consumers want to shop when they want, how they want, and ...

04/18/2013 01:22 AM

"The Evolution of SEO Managers into Online Marketers" - Live Webcast for ... - PR Web (press release)

PR Web "The Evolution of SEO Managers into Online Marketers" - Live Webcast for ... PR Web (press release) SEO Managers are adapting and evolving -- from technically-focused on web pages to more broadly managing content marketing and content optimization. This webcast features digital marketing and SEO experts who will discuss the changing role of an SEO ... Pioneer Digital Offers Unmatched SEO Services to Enhance Web TrafficSBWire (press release) all 34 news articles »

04/17/2013 09:16 AM

Making digital and traditional marketing work together - Econsultancy (blog)

Making digital and traditional marketing work together Econsultancy (blog) Even though it is impossible to have a conversation today with a CMO or other marketing leader that doesn't address digital strategies and tactics, it is easy to forget that the term “digital marketing” did not even exist 10-15 years ago. In the rush ...