search marketing - Google News

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04/18/2013 01:24 AM

The Critically Important Role of Bing Ads in Search Marketing - Search Engine Watch

The Critically Important Role of Bing Ads in Search Marketing Search Engine Watch bing-ads-logo It was one of those moments in time I bet many Microsoft executives would like to revisit. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. We all know the outcome, using a ... Mobile and Tablets Driving US Paid Search SpendWall Street Journal Twitter's keyword targeting will do Google more favours than harmMarketing Week Report: Bing Ads Gains Market Share In Q1 - Search Engine LandSearch Engine Land all 8 news articles »

04/17/2013 06:05 PM

International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich - Search Engine Land

International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich Search Engine Land We also plan to ask Ilya a lot of questions about the opportunities for search marketers around the globe. Questions like how Yandex is unique, how it differs from Google, and importantly, how it supports webmasters and advertisers to help them succeed ...

04/18/2013 08:40 AM

The search engine marketer â€Â" a new challenger for display? - The Guardian (blog)

The Guardian (blog) The search engine marketer â€Â" a new challenger for display? The Guardian (blog) This won't be the first time that search engine marketing (SEM) agencies have dipped their toe into the display advertising water. Many adopted this business model years ago, when the ad buying market was less mature and the results were therefore less ...

04/16/2013 01:10 PM

3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy - Search Engine Journal

3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy Search Engine Journal Social media has become the go-to marketing vehicle for companies looking to generate interest, conversation and increase consumer engagement with their brand. Likewise, at Steel City Marketing, we have invested both time and money into making this ...

04/16/2013 02:28 PM

Live Blogging at Affiliate Management Days: Affiliate Marketing - Search Engine Journal (blog)

Live Blogging at Affiliate Management Days: Affiliate Marketing Search Engine Journal (blog) Biggest thing about affiliate marketing is to help make everything easy. Make everything easy. Many people go into a store and follow signs to get where they want. Others ask people for directions to where they need to go. Everyone is different, you ... and more »

04/18/2013 05:25 AM

Google reveals upgrades for mobile search - Vertical Leap News (press release)

Android Community Google reveals upgrades for mobile search Vertical Leap News (press release) Users can now look for a new quick link for “In Theaters” right below the main link in the results page, which could interest those working in search marketing. Writing about the new features for Google's insidersearch.com blog, Google software ... Google Quick View Badge Field Trial - Search Engine LandSearch Engine Land all 35 news articles »

04/15/2013 01:19 AM

How Will Google Glass Change Internet Marketing? - Search Engine Watch

How Will Google Glass Change Internet Marketing? Search Engine Watch For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing. Could it be that for all our gadget drool, we're overlooking what could be the biggest Internet marketing explosion of the decade? Or will ...

04/16/2013 02:26 AM

Search Marketing/SEM Manager - Bizcommunity.com - Bizcommunity.com

Search Marketing/SEM Manager - Bizcommunity.com Bizcommunity.com He/she will develop the strategy for, oversee the execution of, manage the budget, and measure the success of all SEM efforts and channels. Must have prior Search Engine Marketing experience with a strong track record, excellent analytic capabilities ... and more »

04/15/2013 03:22 AM

How to Be a Marketing Leader: Make Everyone Around You Better - Search Engine Watch

How to Be a Marketing Leader: Make Everyone Around You Better Search Engine Watch While I was scrambling to finish some last-minute handover items during my last day in the office before heading on vacation, I remembered a saying we had in the army: "A good commander is tested in his absence." Basically, this mantra forces you to ...

04/11/2013 01:23 AM

The Content Marketing Elephant & the Enterprise - Search Engine Watch

The Content Marketing Elephant & the Enterprise Search Engine Watch Fostering Collaboration Early is Key. This is where search marketing professionals can learn a valuable lesson from our parable. In some versions of the story, the blind men stop bickering and start listening to each other. In this way, the blind men ...