digital marketing - Google News

Google News

04/21/2013 12:02 PM

Digital Marketers All Got This Thing Wrong About ROI - Business Insider

Business Insider Digital Marketers All Got This Thing Wrong About ROI Business Insider If you work in digital, you're probably getting a bit tired of the ROI question by now. We are all tasked with justifying our pitches and projects with proving where the ROI lies directly. We need to show that whatever ad, video or app we run, directly ... and more »

04/21/2013 10:02 PM

Digital Marketing Conference Presented By Mannix Marketing - Saratoga.com

Saratoga.com Digital Marketing Conference Presented By Mannix Marketing Saratoga.com Mannix Marketing is excited to announce its first-ever Digital Marketing Seminar on May 2, 2013, a full day of useful presentations chock-full of advice, tips, tools and real world examples. Join us and other peers to learn the ins-and-outs of ...

04/21/2013 07:49 PM

Mixing with marketing: The CIO-CMO partnership - CIO Magazine

Mixing with marketing: The CIO-CMO partnership CIO Magazine As commerce becomes e-commerce and direct mail becomes direct email, marketing gains a more central role in organisations. But in a space where customer interaction is increasingly digital and where key technologies are increasingly in the hands of the ...

04/18/2013 03:48 PM

Digital marketing firm ExactTarget eyes Atlanta for HQ - Atlanta Business Chronicle (blog)

Digital marketing firm ExactTarget eyes Atlanta for HQ Atlanta Business Chronicle (blog) ExactTarget (NYSE: ET) will bring more than 200 jobs to Buckhead, a source said. The company occupies 32,000 square feet at Atlanta Plaza, and would double that footprint as part of the expansion. An ExactTarget spokeswoman declined comment late ...

04/21/2013 07:47 PM

2 dangerous challenges facing digital marketers - iMedia Connection

2 dangerous challenges facing digital marketers iMedia Connection Arianna Huffington analyzes two big (and overlooked) hurdles facing the digital marketing community and how to maneuver them in the coming years. Don't let these problems become your downfall.

04/18/2013 02:56 PM

The State of Digital Marketing in the Networked Age - The Pew Internet and American Life Project

The State of Digital Marketing in the Networked Age The Pew Internet and American Life Project Pew Interent Director Lee Rainie will discuss the Project's latest research into internet trends, mobile connectivity, and use of social media and what they mean for marketers. He will also look ahead at some of the big questions about the next stages ...

04/17/2013 12:09 PM

Why Citibank Eliminated Its Digital Marketing Department - Business Insider

Business Insider Why Citibank Eliminated Its Digital Marketing Department Business Insider In a crowded conference hall filled with digital ad marketers, Citibank North American head of consumer marketing Vanessa Colella explained why it made perfect sense that one of her first orders of business was, in fact, "eliminating the digital ...

04/19/2013 04:37 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Econsultancy (blog) 10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here are some of the most interesting digital marketing stats we've seen this week. Stats include online video ads, tablet commerce, multi-screening, email marketing, in-store Wi-Fi and mobile commerce. For more digital marketing stats, check out our ...

04/19/2013 05:04 PM

Hello Europe Hires Digital Marketing Experts to Crowdfund Cultural Travel Project - San Francisco Chronicle (press release)

Hello Europe Hires Digital Marketing Experts to Crowdfund Cultural Travel Project San Francisco Chronicle (press release) The team has looked to crowdfund the money on one of the most popular crowdfunding sites, Indiegogo, and has hired digital marketing experts, Command Partners, to help them raise the capital they need. “We love to travel, meet new people, take pictures ... and more »

04/19/2013 05:07 AM

Web Ad.vantage Celebrates 15 Years of Digital Marketing Excellence - Marketwire - Marketwire (press release)

Web Ad.vantage Celebrates 15 Years of Digital Marketing Excellence - Marketwire Marketwire (press release) More recently, Web Ad.vantage has carved out a niche providing independent, in-depth digital marketing audits and assessments that have helped clients uncover costly mistakes due to gross misspending, negligence, or a simple lack of knowledge. Some of ... and more »