search marketing - Google News

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04/18/2013 01:24 AM

The Critically Important Role of Bing Ads in Search Marketing - Search Engine Watch

Search Engine Land The Critically Important Role of Bing Ads in Search Marketing Search Engine Watch bing-ads-logo It was one of those moments in time I bet many Microsoft executives would like to revisit. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. We all know the outcome, using a ... It's not quite a game yet, but Bing and Yahoo gain on GoogleInternetRetailer.com Mobile and Tablets Driving US Paid Search SpendWall Street Journal Report: Bing Ads Gains Market Share In Q1 - Search Engine LandSearch Engine Land all 18 news articles »

04/19/2013 02:09 PM

5 Must-Have Mobile Marketing Tools for Businesses - Search Engine Journal

Search Engine Journal 5 Must-Have Mobile Marketing Tools for Businesses Search Engine Journal It seems like every week I read a new set of statistics about the importance of mobile in a company's marketing strategy. Two of the most recent stand out. The first, from SteamFeed, included the fact that in the United States, 37 percent of internet ... Is Facebook Local Search's Sleeping Giant, or Just Sleeping?Search Engine Watch all 4 news articles »

04/18/2013 08:40 AM

The search engine marketer â€Â" a new challenger for display? - The Guardian (blog)

The Guardian (blog) The search engine marketer â€Â" a new challenger for display? The Guardian (blog) This won't be the first time that search engine marketing (SEM) agencies have dipped their toe into the display advertising water. Many adopted this business model years ago, when the ad buying market was less mature and the results were therefore less ...

04/17/2013 06:05 PM

International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich - Search Engine Land

International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich Search Engine Land We also plan to ask Ilya a lot of questions about the opportunities for search marketers around the globe. Questions like how Yandex is unique, how it differs from Google, and importantly, how it supports webmasters and advertisers to help them succeed ...

04/21/2013 01:06 AM

Click Consult Stresses Importance of Mobile Search Marketing After Intriguing ... - DigitalJournal.com (press release)

Click Consult Stresses Importance of Mobile Search Marketing After Intriguing ... DigitalJournal.com (press release) Digital agency Click Consult believes that results from a recent survey conducted by Telmetrics further stresses the importance to online brands of effective mobile search marketing. As Telmetrics outlined in a press release drafted with partner xAd ...

04/16/2013 01:10 PM

3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy - Search Engine Journal

3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy Search Engine Journal Social media has become the go-to marketing vehicle for companies looking to generate interest, conversation and increase consumer engagement with their brand. Likewise, at Steel City Marketing, we have invested both time and money into making this ...

04/15/2013 01:19 AM

How Will Google Glass Change Internet Marketing? - Search Engine Watch

Livemint How Will Google Glass Change Internet Marketing? Search Engine Watch For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing. Could it be that for all our gadget drool, we're overlooking what could be the biggest Internet marketing explosion of the decade? Or will ... No adverts on Google GlassVertical Leap News (press release) all 299 news articles »

04/10/2013 10:29 AM

Live @ SMX London: Facebook's New Graph Search & Its Marketing Implications - Search Engine Land

Live @ SMX London: Facebook's New Graph Search & Its Marketing Implications Search Engine Land That's why we've asked a group of search marketing experts with hands-on experience with Graph Search to share their insights and practical knowledge during the Facebook's New Graph Search & Its Marketing Implications session at SMX London. and more »

04/11/2013 01:23 AM

The Content Marketing Elephant & the Enterprise - Search Engine Watch

The Content Marketing Elephant & the Enterprise Search Engine Watch Fostering Collaboration Early is Key. This is where search marketing professionals can learn a valuable lesson from our parable. In some versions of the story, the blind men stop bickering and start listening to each other. In this way, the blind men ...

04/18/2013 10:50 AM

4 Principles Of Marketing As A Science - Search Engine Land - Search Engine Land

4 Principles Of Marketing As A Science - Search Engine Land Search Engine Land Across our profession, more and more people are talking about marketing science, scientific marketing, marketing as a science (in contrast to an “art”), and so on. In our digitized and data-deluged world of modern marketing, these phrases resonate ...